adweek.com

AAA Rickrolls Its Own Customers (in a Good Way)

  • ️patrickkulp
  • ️Fri Aug 19 2022
Close up of Rick Astley in his recreated music video
Rick Astley recreated his most famous music video for its 35th anniversary.Deloitte Digital

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP.

Rick Astley is reprising the classic 1987 music video that has provided fodder for more than a decade’s worth of memes as part of a new campaign for insurance brand American Automobile Association (AAA) and its affiliate California State Automobile Association (CSAA).

The British singer appeared in a new 35th anniversary version of the “Never Gonna Give You Up” video that features back-up dancers clad in AAA uniforms and backdrops branded with the roadside insurer’s logo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in