Giphy Wants Brands to Advertise in Private Messages
- ️kelseymsutton
- ️Tue Feb 12 2019
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Alex Chung thinks online advertising “totally sucks.”
The CEO of Giphy didn’t mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the Brandweek: Challenger Brands summit on Feb. 6 in New York.
“Advertising is something we tolerate,” Chung said during a keynote presentation at the event, which was hosted by Adweek. “It’s all interruptive—you’re scrolling and doing things and watching TV and then this ad comes in. Maybe if that ad is good enough, we tolerate it, but it’s not something you seek out. It’s not something you really want. And most people aren’t being sincere when they say, ‘oh, people love advertising.'”
But Chung is trying to sell brand marketers on a solution: private messages.
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