60: Market Segmentation
- ️Carlos A. Diaz Ruiz
- ️Thu Jun 13 2024
This is the definition of ‘Market Segmentation’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
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Sunderland, P. L., & Denny, R. M. (2012). Consumer segmentation in practice: An ethnographic account of slippage. In D. Zwick & J. Cayla (Eds), Inside Marketing: Practices, Ideologies, Devices (pp. 137–161). Oxford University Press.