[Psychoactive drug advertising: analysis of scientific information] - PubMed
doi: 10.1590/s0034-89102008005000023. Epub 2008 Apr 18.
[Article in Portuguese]
Affiliations
- PMID: 18438590
- DOI: 10.1590/s0034-89102008005000023
Free article
[Psychoactive drug advertising: analysis of scientific information]
[Article in Portuguese]
Patrícia C Mastroianni et al. Rev Saude Publica. 2008 Jun.
Free article
Abstract
Objective: According to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The objective of the present study was to review psychoactive drug advertisements to physicians as for information consistency with the related references and accessibility of the cited references.
Methods: Data was collected in the city of Araraquara, Southeastern Brazil, in 2005. There were collected and reviewed 152 drug advertisements, a total of 304 references. References were requested directly from pharmaceutical companies' customer services and searched in UNESP (Ibict, Athenas) and BIREME (SciELO, PubMed, free-access indexed journals) library network and CAPES journals. Advertisement statements were checked against references using content analysis.
Results: Of all references cited in the advertisements studied, 66.7% were accessed. Of 639 promotional statements identified, 346 (54%) were analyzed. The analysis showed that 67.7% of promotional statements in the advertisements were consistent with their references, while the remaining was either partially consistent or inconsistent. Of the material analyzed, an average 2.5 (1-28) references was cited per advertisement. In the text body, there were identified 639 pieces of information clearly associated with at least one cited reference (average 3.5 pieces of information per advertisement).
Conclusions: The study results evidenced difficult access to the references. Messages on efficacy, safety and cost, among others, are not always supported by scientific studies. There is a need for regulation changes and effective monitoring of drug promotional materials.
Similar articles
-
[Printed material distributed by pharmaceutical propaganda agents].
Mejía R, Avalos A. Mejía R, et al. Medicina (B Aires). 2001;61(3):315-8. Medicina (B Aires). 2001. PMID: 11474880 Spanish.
-
Accuracy of pharmaceutical advertisements in medical journals.
Villanueva P, Peiró S, Librero J, Pereiró I. Villanueva P, et al. Lancet. 2003 Jan 4;361(9351):27-32. doi: 10.1016/S0140-6736(03)12118-6. Lancet. 2003. PMID: 12517463
-
Santiago MG, Bucher HC, Nordmann AJ. Santiago MG, et al. BMC Med Inform Decis Mak. 2008 Dec 31;8:61. doi: 10.1186/1472-6947-8-61. BMC Med Inform Decis Mak. 2008. PMID: 19117521 Free PMC article.
-
Cambronero Saiz B, Ruiz Cantero MT, Papí Gálvez N. Cambronero Saiz B, et al. Gac Sanit. 2012 Sep-Oct;26(5):469-76. doi: 10.1016/j.gaceta.2011.11.002. Epub 2012 Jan 21. Gac Sanit. 2012. PMID: 22265644 Review.
-
Industry guidelines, laws and regulations ignored: quality of drug advertising in medical journals.
Lankinen KS, Levola T, Marttinen K, Puumalainen I, Helin-Salmivaara A. Lankinen KS, et al. Pharmacoepidemiol Drug Saf. 2004 Nov;13(11):789-95. doi: 10.1002/pds.1017. Pharmacoepidemiol Drug Saf. 2004. PMID: 15486957 Review.
Cited by
-
Critical Appraisal of Drug Promotional Literature in Accordance With WHO Guidelines.
Rode SB, Salankar HV, Katole NT, Deshkar AT, Dadmal AA, Parate SV. Rode SB, et al. Cureus. 2022 Aug 3;14(8):e27644. doi: 10.7759/cureus.27644. eCollection 2022 Aug. Cureus. 2022. PMID: 36072198 Free PMC article.
-
Evaluation of drug promotional materials in a hospital setting in Nepal.
Alam K, Shah AK, Ojha P, Palaian S, Shankar PR. Alam K, et al. South Med Rev. 2009 Apr;2(1):2-6. Epub 2009 Apr 16. South Med Rev. 2009. PMID: 23093870 Free PMC article.
Publication types
MeSH terms
Substances
LinkOut - more resources
Full Text Sources