Business Post Media Group rebrands its newspaper title
- ️RTÉ News
- ️Thu Nov 21 2019
Updated / Thursday, 21 Nov 2019 12:04
The Sunday Business Post is due to rebrand as the Business Post - with a new look print and digital products - on Sunday November 24.
The newspaper was first published in November 1989.
Recent acquisitions by the Business Post Media Group, which owns the Business Post, include Irish Tatler, Food & Wine online magazine and Auto Ireland from Irish Studio.
It said the content from these publications will form the basis of new monthly magazine style offerings with the newly branded Business Post in the first quarter of 2020.
The group has also increased its presence in the conference and events industry with the recent acquisition of the Hospitality Expo and Fitout Expo brands.
Business Post Media Group CEO Colm O'Reilly said the company's goal is to develop a highly engaged domestic and international community of business professionals interested in Irish business and loyal to the brand.
"We have invested heavily in our journalism team and as a weekly we have the time to go deeper and analyse a story from different perspectives," Mr O'Reilly said.
"As a group we have also invested in technology to mirror changes in consumer behaviour and can build stories in different ways. These can be delivered through multiple mediums including podcasts, video, social media interaction, info-graphics/data journalism, newsletters, events and conferences, and tailored experiences," he added.