Share of subscription apps by category 2023 | Statista

As of April 2023, mobile gaming was the category with the highest share of mobile apps adopting the subscription model, with 30 percent of gaming apps monetizing their content via subscriptions. Utility and productivity apps ranked second, with over 13 percent of apps in this category operating via subscription model. Health and fitness apps followed, with 11 percent of apps in this category using subscriptions as their primary monetization model. By comparison, only 2.4 percent of business apps were reported offering paid subscriptions.