App subscription trial strategy 2024 | Statista
Free trial strategies within subscription apps 2024
As of January 2024, approximately 30 percent of mobile apps offering their services via paid subscriptions did not present a free trial monetization strategy. In comparison, 49 percent of the examined mobile apps operating on subscriptions utilized a mixed model, offering free trials for some of their products but not all of them, or for limited periods of time.
Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024
| Characteristic | Share of apps |
|---|---|
| - | - |
| - | - |
| - | - |
You need a Statista Account for unlimited access
- Immediate access to 1m+ statistics
- Incl. source references
- Download as PNG, PDF, XLS, PPT
Source
More information
Survey time period
as of January 2024
Special properties
30,000 mobile subscirption apps using the source's in-app subscription SDK, wider industy metrics may vary
Supplementary notes
The source does not provide an exact survey date. The date provided is the publication date.
The source defines the strategies as follow:
"Always Trial Strategy: Apps that always provide trials across products.
Sometimes Trial Strategy: Apps that offer trials intermittently or for select products only."
Access all statistics starting from $2,388 USD yearly *
* For commercial use only
Basic Account
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
$199 USD
per month, billed annually 1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually 1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Statistics on " Mobile app monetization "
The most important statistics
- Annual number of global mobile app downloads 2016-2023
- Mobile app downloads worldwide 2019-2027, by segment
- Mobile app revenue worldwide 2019-2027, by segment
- Leading iPhone apps worldwide 2023, by downloads
- Leading Android apps worldwide 2023, by downloads
- Quarterly consumer spend on mobile apps per user 2019-2023
- Global mobile app consumer spending 2016-2023
- Global mobile app consumer spending 2023, by region
The most important statistics
- Reasons for global consumer to keep using their favorite apps 2023, by age
- App discovery and download channel 2023, by market
- App discovery and download channel 2023, by age group
- Frequency of app deletion among global users 2023
- Global Android app retention rate Q3 2024
- Global iOS app retention rate Q3 2024
- Impact of Apple ATT on UA performance worldwide 2024
- Mobile app fraud estimated global value 2022-2023, by region
The most important statistics
- Average price of paid Android apps 2025
- Average price of paid iOS apps 2025
- Average price of paid Amazon Appstore apps 2025
- Mobile app ad budgets growth worldwide 2025
- Global app market revenues 2020-2029, by segment
- Global app market revenues growth 2021-2029, by segment
- App monetization methods by U.S. publishers 2024
The most important statistics
- Most popular global app publishers 2023
- Global app & games reaching one billion U.S. dollars in cumulative revenues 2013-2023
- Fastest apps based on days needed to reach 150 million downloads 2023
- Most downloaded Meta Platforms apps worldwide 2023
- Microsoft apps: most downloaded worldwide Q3 2024
- Disney: global revenue of leading apps 2024
- Most downloaded Google apps worldwide 2024
The most important statistics
- Subscription model adoption in selected app categories 2023
- Android subscription apps global install rate 2022-2023
- iOS subscription apps global install rate 2022-2023
- Mobile app subscription global renewal rates 2022
- Free trial strategies within subscription apps 2024
- Length of free trial periods within subscription apps 2024
- Mobile app subscribers retained after one year 2024, by renewal model
Other statistics that may interest you Mobile app monetization
Overview
8
- Basic Statistic Annual number of global mobile app downloads 2016-2023
- Premium Statistic Mobile app downloads worldwide 2019-2027, by segment
- Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
- Premium Statistic Leading iPhone apps worldwide 2023, by downloads
- Premium Statistic Leading Android apps worldwide 2023, by downloads
- Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2023
- Premium Statistic Global mobile app consumer spending 2016-2023
- Premium Statistic Global mobile app consumer spending 2023, by region
User acquisition, retention, and conversion
8
- Premium Statistic Reasons for global consumer to keep using their favorite apps 2023, by age
- Premium Statistic App discovery and download channel 2023, by market
- Premium Statistic App discovery and download channel 2023, by age group
- Premium Statistic Frequency of app deletion among global users 2023
- Premium Statistic Global Android app retention rate Q3 2024
- Premium Statistic Global iOS app retention rate Q3 2024
- Premium Statistic Impact of Apple ATT on UA performance worldwide 2024
- Premium Statistic Mobile app fraud estimated global value 2022-2023, by region
App monetization
7
- Premium Statistic Average price of paid Android apps 2025
- Premium Statistic Average price of paid iOS apps 2025
- Premium Statistic Average price of paid Amazon Appstore apps 2025
- Premium Statistic Mobile app ad budgets growth worldwide 2025
- Premium Statistic Global app market revenues 2020-2029, by segment
- Premium Statistic Global app market revenues growth 2021-2029, by segment
- Basic Statistic App monetization methods by U.S. publishers 2024
App stores
4
App publishers
7
- Basic Statistic Most popular global app publishers 2023
- Premium Statistic Global app & games reaching one billion U.S. dollars in cumulative revenues 2013-2023
- Basic Statistic Fastest apps based on days needed to reach 150 million downloads 2023
- Basic Statistic Most downloaded Meta Platforms apps worldwide 2023
- Basic Statistic Microsoft apps: most downloaded worldwide Q3 2024
- Basic Statistic Disney: global revenue of leading apps 2024
- Basic Statistic Most downloaded Google apps worldwide 2024
Spotlight: subscription apps
7
- Premium Statistic Subscription model adoption in selected app categories 2023
- Premium Statistic Android subscription apps global install rate 2022-2023
- Premium Statistic iOS subscription apps global install rate 2022-2023
- Premium Statistic Mobile app subscription global renewal rates 2022
- Premium Statistic Free trial strategies within subscription apps 2024
- Premium Statistic Length of free trial periods within subscription apps 2024
- Premium Statistic Mobile app subscribers retained after one year 2024, by renewal model
Further Content: You might find this interesting as well
Access all statistics starting from $2,388 USD yearly *
* For commercial use only
Basic Account
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
$199 USD
per month, billed annually 1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually 1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Learn more about how Statista can support your business.