50/50 (2011) - Financial Information
- ️Fri May 04 2012
Synopsis
Adam Lerner has a pretty great life—with a talented, sexy artist girlfriend and a cool job with NPR, the 27-year old seems to have it all. But when Adam discovers he has a rare and possibly fatal form of cancer, his entire life turns to chaos. As his world starts to unravel in every way, Adam finds himself dealing with the well-meaning but totally outrageous attempts by his friends and family to make it all better. His best friend, Kyle, uses Adam’s condition to lure girls into sympathy sex, his overbearing mother loses sight of him in her own fears, his otherwise-occupied girlfriend, Rachael, tries to distract herself an increasingly frantic social life, and Katherine, the inexperienced therapist assigned to his case, struggles to keep up with the needs of her third client ever. Writer Will Reiser experienced his own personal battle with cancer, and was inspired to write an original story which reflects the humor and heartbreak which collide in a poignant and often hilarious journey the main character is completely unprepared for.
Metrics
| Opening Weekend: | $8,644,095 (24.7% of total gross) |
| Legs: | 4.05 (domestic box office/biggest weekend) |
| Domestic Share: | 84.7% (domestic box office/worldwide) |
| Production Budget: | $8,000,000 (worldwide box office is 5.2 times production budget) |
| Theater counts: | 2,458 opening theaters/2,479 max. theaters, 5.0 weeks average run per theater |
| Infl. Adj. Dom. BO | $47,600,718 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 2,601-2,700) | 2,656 | $35,016,118 |
| All Time International Box Office (Rank 6,101-6,200) | 6,149 | $6,318,617 |
| All Time Worldwide Box Office (Rank 3,501-3,600) | 3,598 | $41,334,735 |
| All Time Domestic Box Office for R Movies (Rank 801-900) | 843 | $35,016,118 |
| All Time International Box Office for R Movies (Rank 1,501-1,600) | 1,563 | $6,318,617 |
| All Time Worldwide Box Office for R Movies (Rank 1,001-1,100) | 1,095 | $41,334,735 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | September 30th, 2011 (Wide) by Summit Entertainment |
| International Releases: | March 22nd, 2012 (Wide) (Peru)
May 3rd, 2012 (Wide) (Germany) May 4th, 2012 (Wide) (Austria) May 10th, 2012 (Wide) (Switzerland) June 14th, 2012 (Wide) (Chile) ... Show all releases |
| Video Release: | January 24th, 2012 by Summit Home Video |
| MPAA Rating: | R for language throughout, sexual content and some drug use |
| Running Time: | 100 minutes |
| Comparisons: | vs. Still Alice Create your own comparison chart… |
| Keywords: | Terminal Illness, Medical and Hospitals, Dysfunctional Family, Therapist, Romance, Relationships Gone Wrong, Fictionalized Version of Yourself, Therapists / Therapy, Black Comedy, Cancer |
| Source: | Based on Real Life Events |
| Genre: | Black Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Summit Entertainment, Mandate Pictures, Point Grey |
| Production Countries: | United States |
| Languages: | English |
Ranking on other Records and Milestones
| Record | Rank | Amount | Chart Date | Days In Release |
|---|---|---|---|---|
| Columbus Day (All Movies, 3-Day) | 166 | $5,652,149 | Oct 7, 2011 | 10 |
| Columbus Day (All Movies, 3-Day, Inflation Adjusted) | 239 | $7,833,177 | Oct 7, 2011 | 10 |
| Columbus Day (All Movies, 4-Day, Fri-Mon) | 132 | $6,440,869 | Oct 7, 2011 | 10 |
| Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) | 150 | $8,926,243 | Oct 7, 2011 | 10 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jan 29, 2012 | 3 | 167,044 | 167,044 | $2,503,990 | $2,503,990 | 1 | |
| Feb 5, 2012 | 12 | 59,816 | -64% | 226,860 | $896,642 | $3,400,632 | 2 |
| Feb 12, 2012 | 21 | 30,885 | -48% | 257,745 | $470,070 | $3,870,702 | 3 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jan 29, 2012 | 3 | 66,994 | 66,994 | $1,205,226 | $1,205,226 | 1 | |
| Feb 5, 2012 | 13 | 21,223 | -68% | 88,217 | $381,794 | $1,587,020 | 2 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
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