Admission (2013) - Financial Information
- ️Wed Dec 05 2012
| Theatrical Performance | ||
| Domestic Box Office | $18,007,317 | Details |
| International Box Office | $726,349 | Details |
| Worldwide Box Office | $18,733,666 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $2,758,458 | Details |
| Est. Domestic Blu-ray Sales | $1,130,200 | Details |
| Total Est. Domestic Video Sales | $3,888,658 | |
| Further financial details... |
Synopsis
Straight-laced Princeton University admissions officer Portia Nathan lives by the book, both at work and at home. But Portia is caught off-guard when she makes a recruiting visit to an alternative high school overseen by her former college classmate, the free-wheeling John Halsey. Halsey has surmised that Jeremiah, his gifted yet very unconventional student, might well be the son that Portia secretly gave up for adoption many years ago. Soon, Portia finds herself bending the rules for Jeremiah, putting at risk the life she thought she always wanted -- but in the process finding her way to a surprising and exhilarating life and romance she never dreamed of having.
Metrics
| Opening Weekend: | $6,154,984 (34.2% of total gross) |
| Legs: | 2.93 (domestic box office/biggest weekend) |
| Domestic Share: | 96.1% (domestic box office/worldwide) |
| Production Budget: | $13,000,000 (worldwide box office is 1.4 times production budget) |
| Theater counts: | 2,160 opening theaters/2,161 max. theaters, 3.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $23,876,859 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,101-4,200) | 4,112 | $18,007,317 |
| All Time International Box Office (Rank 12,301-12,400) | 12,304 | $726,349 |
| All Time Worldwide Box Office (Rank 5,801-5,900) | 5,815 | $18,733,666 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
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Movie Details
| Domestic Releases: | March 22nd, 2013 (Wide) by Focus Features |
| International Releases: | March 29th, 2013 (Wide) (Estonia)
April 4th, 2013 (Wide) (Greece) April 5th, 2013 (Wide) (Iceland) April 5th, 2013 (Wide) (Latvia) April 12th, 2013 (Wide) (Romania) ... Show all releases |
| Video Release: | July 9th, 2013 by Universal Home Entertainment |
| MPAA Rating: | PG-13 for language and some sexual material. (Rating bulletin 2251, 12/5/2012) |
| Running Time: | 117 minutes |
| Comparisons: | vs. 10 Things I Hate About You Create your own comparison chart… |
| Keywords: | Adopted Family, Romance, College, Dysfunctional Family |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Focus Features, Depth of Field |
| Production Countries: | United States |
| Languages: | English |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,101-4,200) | 4,112 | $18,007,317 |
| All Time Domestic Inflation Adjusted Box Office (Rank 4,601-4,700) | 4,700 | $23,876,859 |
| All Time Domestic Non-Sequel Box Office (Rank 3,401-3,500) | 3,449 | $18,007,317 |
| Top 2013 Movies at the Domestic Box Office (Rank 101-200) | 114 | $18,007,317 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,001-2,100) | 2,061 | $18,007,317 |
| All Time Domestic Box Office for Live Action Movies (Rank 3,601-3,700) | 3,630 | $18,007,317 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,101-2,200) | 2,170 | $18,007,317 |
| All Time Domestic Box Office for Romantic Comedy Movies (Rank 201-300) | 243 | $18,007,317 |
| All Time Domestic Box Office for PG-13 Movies (Rank 1,401-1,500) | 1,466 | $18,007,317 |
| All Time Domestic Box Office for Focus Features Movies | 51 | $18,007,317 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 22, 2013 | 5 | $6,154,984 | 2,160 | $2,850 | $6,154,984 | 1 | |
| Mar 29, 2013 | 8 | $3,235,263 | -47% | 2,161 | $1,497 | $11,744,141 | 2 |
| Apr 5, 2013 | 10 | $1,946,048 | -40% | 1,407 | $1,383 | $15,265,596 | 3 |
| Apr 12, 2013 | 14 | $877,293 | -55% | 909 | $965 | $16,795,247 | 4 |
| Apr 19, 2013 | 21 | $341,753 | -61% | 485 | $705 | $17,452,497 | 5 |
| Apr 26, 2013 | 30 | $114,603 | -66% | 279 | $411 | $17,692,904 | 6 |
| May 3, 2013 | 45 | $38,966 | -66% | 113 | $345 | $17,783,199 | 7 |
| May 10, 2013 | 33 | $70,978 | +82% | 156 | $455 | $17,873,516 | 8 |
| May 17, 2013 | 40 | $46,480 | -35% | 129 | $360 | $17,954,990 | 9 |
| May 24, 2013 | 55 | $11,835 | -75% | 26 | $455 | $17,992,012 | 10 |
| May 31, 2013 | 58 | $5,617 | -53% | 12 | $468 | $18,004,225 | 11 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 22, 2013 | 6 | $2,053,839 | 2,160 | $951 | $2,053,839 | 1 | ||
| Mar 23, 2013 | 5 | $2,710,689 | +32% | 2,160 | $1,255 | $4,764,528 | 2 | |
| Mar 24, 2013 | 5 | $1,390,456 | -49% | 2,160 | $644 | $6,154,984 | 3 | |
| Mar 25, 2013 | 6 | $509,622 | -63% | 2,160 | $236 | $6,664,606 | 4 | |
| Mar 26, 2013 | 5 | $699,502 | +37% | 2,160 | $324 | $7,364,108 | 5 | |
| Mar 27, 2013 | 5 | $560,498 | -20% | 2,160 | $259 | $7,924,606 | 6 | |
| Mar 28, 2013 | 6 | $584,272 | +4% | 2,160 | $270 | $8,508,878 | 7 | |
| Mar 29, 2013 | 8 | $1,165,288 | +99% | -43% | 2,161 | $539 | $9,674,166 | 8 |
| Mar 30, 2013 | 8 | $1,302,968 | +12% | -52% | 2,161 | $603 | $10,977,134 | 9 |
| Mar 31, 2013 | 8 | $767,007 | -41% | -45% | 2,161 | $355 | $11,744,141 | 10 |
| Apr 1, 2013 | 9 | $385,515 | -50% | -24% | 2,161 | $178 | $12,129,656 | 11 |
| Apr 2, 2013 | 8 | $436,334 | +13% | -38% | 2,161 | $202 | $12,565,990 | 12 |
| Apr 3, 2013 | 8 | $363,163 | -17% | -35% | 2,161 | $168 | $12,929,153 | 13 |
| Apr 4, 2013 | 8 | $390,395 | +7% | -33% | 2,161 | $181 | $13,319,548 | 14 |
| Apr 5, 2013 | 10 | $661,819 | +70% | -43% | 1,407 | $470 | $13,981,367 | 15 |
| Apr 6, 2013 | 10 | $854,048 | +29% | -34% | 1,407 | $607 | $14,835,415 | 16 |
| Apr 7, 2013 | 10 | $430,181 | -50% | -44% | 1,407 | $306 | $15,265,596 | 17 |
| Apr 8, 2013 | 10 | $135,606 | -68% | -65% | 1,407 | $96 | $15,401,202 | 18 |
| Apr 9, 2013 | 10 | $198,219 | +46% | -55% | 1,407 | $141 | $15,599,421 | 19 |
| Apr 10, 2013 | 10 | $156,784 | -21% | -57% | 1,407 | $111 | $15,756,205 | 20 |
| Apr 11, 2013 | 10 | $161,749 | +3% | -59% | 1,407 | $115 | $15,917,954 | 21 |
| Apr 12, 2013 | 14 | $274,907 | +70% | -58% | 909 | $302 | $16,192,861 | 22 |
| Apr 13, 2013 | 13 | $410,952 | +49% | -52% | 909 | $452 | $16,603,813 | 23 |
| Apr 14, 2013 | 14 | $191,434 | -53% | -55% | 909 | $211 | $16,795,247 | 24 |
| Apr 15, 2013 | 14 | $69,497 | -64% | -49% | 909 | $76 | $16,864,744 | 25 |
| Apr 16, 2013 | 14 | $95,090 | +37% | -52% | 909 | $105 | $16,959,834 | 26 |
| Apr 17, 2013 | 14 | $75,251 | -21% | -52% | 909 | $83 | $17,035,085 | 27 |
| Apr 18, 2013 | 14 | $75,659 | +1% | -53% | 909 | $83 | $17,110,744 | 28 |
| Apr 19, 2013 | - | $100,279 | +33% | -64% | 485 | $207 | $17,211,023 | 29 |
| Apr 20, 2013 | - | $168,099 | +68% | -59% | 485 | $347 | $17,379,122 | 30 |
| Apr 21, 2013 | - | $73,375 | -56% | -62% | 485 | $151 | $17,452,497 | 31 |
| Apr 22, 2013 | - | $26,947 | -63% | -61% | 485 | $56 | $17,479,444 | 32 |
| Apr 23, 2013 | - | $37,345 | +39% | -61% | 485 | $77 | $17,516,789 | 33 |
| Apr 24, 2013 | - | $31,760 | -15% | -58% | 485 | $65 | $17,548,549 | 34 |
| Apr 25, 2013 | - | $29,752 | -6% | -61% | 485 | $61 | $17,578,301 | 35 |
| Apr 26, 2013 | - | $37,477 | +26% | -63% | 279 | $134 | $17,615,778 | 36 |
| Apr 27, 2013 | - | $52,128 | +39% | -69% | 279 | $187 | $17,667,906 | 37 |
| Apr 28, 2013 | - | $24,998 | -52% | -66% | 279 | $90 | $17,692,904 | 38 |
| Apr 29, 2013 | - | $10,521 | -58% | -61% | 279 | $38 | $17,703,425 | 39 |
| Apr 30, 2013 | - | $16,718 | +59% | -55% | 279 | $60 | $17,720,143 | 40 |
| May 1, 2013 | - | $12,719 | -24% | -60% | 279 | $46 | $17,732,862 | 41 |
| May 2, 2013 | - | $11,371 | -11% | -62% | 279 | $41 | $17,744,233 | 42 |
| May 3, 2013 | - | $13,071 | +15% | -65% | 113 | $116 | $17,757,304 | 43 |
| May 4, 2013 | - | $17,950 | +37% | -66% | 113 | $159 | $17,775,254 | 44 |
| May 5, 2013 | - | $7,945 | -56% | -68% | 113 | $70 | $17,783,199 | 45 |
| May 6, 2013 | - | $3,859 | -51% | -63% | 113 | $34 | $17,787,058 | 46 |
| May 7, 2013 | - | $5,601 | +45% | -66% | 113 | $50 | $17,792,659 | 47 |
| May 8, 2013 | - | $4,475 | -20% | -65% | 113 | $40 | $17,797,134 | 48 |
| May 9, 2013 | - | $5,404 | +21% | -52% | 113 | $48 | $17,802,538 | 49 |
| May 10, 2013 | - | $20,532 | +280% | +57% | 156 | $132 | $17,823,070 | 50 |
| May 11, 2013 | - | $27,851 | +36% | +55% | 156 | $179 | $17,850,921 | 51 |
| May 12, 2013 | - | $22,595 | -19% | +184% | 156 | $145 | $17,873,516 | 52 |
| May 13, 2013 | - | $7,927 | -65% | +105% | 156 | $51 | $17,881,443 | 53 |
| May 14, 2013 | - | $9,711 | +23% | +73% | 156 | $62 | $17,891,154 | 54 |
| May 15, 2013 | - | $8,837 | -9% | +97% | 156 | $57 | $17,899,991 | 55 |
| May 16, 2013 | - | $8,519 | -4% | +58% | 156 | $55 | $17,908,510 | 56 |
| May 17, 2013 | - | $13,902 | +63% | -32% | 129 | $108 | $17,922,412 | 57 |
| May 18, 2013 | - | $19,455 | +40% | -30% | 129 | $151 | $17,941,867 | 58 |
| May 19, 2013 | - | $13,123 | -33% | -42% | 129 | $102 | $17,954,990 | 59 |
| May 20, 2013 | - | $5,664 | -57% | -29% | 129 | $44 | $17,960,654 | 60 |
| May 21, 2013 | - | $6,423 | +13% | -34% | 129 | $50 | $17,967,077 | 61 |
| May 22, 2013 | - | $6,569 | +2% | -26% | 129 | $51 | $17,973,646 | 62 |
| May 23, 2013 | - | $6,531 | -1% | -23% | 128 | $51 | $17,980,177 | 63 |
| May 24, 2013 | - | $3,377 | -48% | -76% | 26 | $130 | $17,983,554 | 64 |
| May 25, 2013 | - | $4,558 | +35% | -77% | 26 | $175 | $17,988,112 | 65 |
| May 26, 2013 | - | $3,900 | -14% | -70% | 26 | $150 | $17,992,012 | 66 |
| May 27, 2013 | - | $3,232 | -17% | -43% | 26 | $124 | $17,995,244 | 67 |
| May 28, 2013 | - | $946 | -71% | -85% | 26 | $36 | $17,996,190 | 68 |
| May 29, 2013 | - | $1,203 | +27% | -82% | 26 | $46 | $17,997,393 | 69 |
| May 30, 2013 | - | $1,215 | +1% | -81% | 26 | $47 | $17,998,608 | 70 |
| May 31, 2013 | - | $1,805 | +49% | -47% | 12 | $150 | $18,000,413 | 71 |
| Jun 1, 2013 | - | $1,917 | +6% | -58% | 12 | $160 | $18,002,330 | 72 |
| Jun 2, 2013 | - | $1,895 | -1% | -51% | 12 | $158 | $18,004,225 | 73 |
| Jun 3, 2013 | - | $416 | -78% | -87% | 12 | $35 | $18,004,641 | 74 |
| Jun 4, 2013 | - | $1,045 | +151% | +10% | 12 | $87 | $18,005,686 | 75 |
| Jun 5, 2013 | - | $910 | -13% | -24% | 12 | $76 | $18,006,596 | 76 |
| Jun 6, 2013 | - | $721 | -21% | -41% | 12 | $60 | $18,007,317 | 77 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 22, 2013 | 6 | $8,508,878 | 2,160 | $3,939 | $8,508,878 | 1 | |
| Mar 29, 2013 | 8 | $4,810,670 | -43% | 2,161 | $2,226 | $13,319,548 | 2 |
| Apr 5, 2013 | 10 | $2,598,406 | -46% | 1,407 | $1,847 | $15,917,954 | 3 |
| Apr 12, 2013 | 14 | $1,192,790 | -54% | 909 | $1,312 | $17,110,744 | 4 |
| Apr 19, 2013 | 21 | $467,557 | -61% | 485 | $964 | $17,578,301 | 5 |
| Apr 26, 2013 | 32 | $165,932 | -65% | 279 | $595 | $17,744,233 | 6 |
| May 3, 2013 | 43 | $58,305 | -65% | 113 | $516 | $17,802,538 | 7 |
| May 10, 2013 | 34 | $105,972 | +82% | 156 | $679 | $17,908,510 | 8 |
| May 17, 2013 | 40 | $71,667 | -32% | 129 | $556 | $17,980,177 | 9 |
| May 24, 2013 | 54 | $18,431 | -74% | 26 | $709 | $17,998,608 | 10 |
| May 31, 2013 | 63 | $8,709 | -53% | 12 | $726 | $18,007,317 | 11 |
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens |
Maximum Screens |
Theatrical Engagements |
Total Box Office |
Report Date |
|---|---|---|---|---|---|---|---|
| Estonia | 3/29/2013 | $3,761 | 3 | 3 | 3 | $3,761 | 12/14/2015 |
| Greece | 4/4/2013 | $19,554 | 11 | 11 | 11 | $19,554 | 12/14/2015 |
| Iceland | 4/5/2013 | $4,442 | 3 | 3 | 7 | $11,546 | 12/30/2018 |
| Latvia | 4/5/2013 | $3,748 | 2 | 2 | 7 | $14,729 | 12/30/2018 |
| Romania | 4/12/2013 | $24 | 1 | 3 | 6 | $55,817 | 12/30/2018 |
| Singapore | 4/25/2013 | $16,872 | 5 | 5 | 5 | $16,872 | 12/14/2015 |
| Rest of World | $604,070 | ||||||
| International Total | $726,349 | 12/30/2018 |
International Cumulative Box Office Records
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 5,801-5,900) | 5,815 | $18,733,666 |
| All Time Worldwide Non-Sequel Box Office (Rank 4,901-5,000) | 4,949 | $18,733,666 |
| Top 2013 Movies at the Worldwide Box Office (Rank 101-200) | 198 | $18,733,666 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,001-3,100) | 3,021 | $18,733,666 |
| All Time Worldwide Box Office for Live Action Movies (Rank 5,001-5,100) | 5,069 | $18,733,666 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,001-3,100) | 3,084 | $18,733,666 |
| All Time Worldwide Box Office for Romantic Comedy Movies (Rank 301-400) | 331 | $18,733,666 |
| All Time Worldwide Box Office for PG-13 Movies (Rank 1,601-1,700) | 1,676 | $18,733,666 |
| All Time Worldwide Box Office for Focus Features Movies | 88 | $18,733,666 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 14, 2013 | 11 | 52,183 | 52,183 | $974,778 | $974,778 | 1 | |
| Jul 21, 2013 | 30 | 24,924 | -52% | 77,107 | $494,991 | $1,469,769 | 2 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 14, 2013 | 7 | 33,578 | 33,578 | $758,519 | $758,519 | 1 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
Blu-ray Sales: A Whole Host of New Releases
September 23rd, 2013
The week of July 14th, 2013 was a bit strange on the home market, as the Blu-ray sales chart and the DVD sales chart didn't line up very well. Granted, in both cases, new releases dominated, but unlike on DVD, The Host led the way on Blu-ray. It sold 103,000 units and generated $2.38 million for an opening week Blu-ray share of 42%, which isn't bad for a film with a decidedly weak box run.
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DVD Sales: Lots of Tempting New Releases
September 23rd, 2013
There were a ton of new releases to reach the top 30 of the July 14th, 2013 edition of the DVD sales chart. This includes five films in the top six, which is impressive. (One could argue it is more a matter of quantity over quality.) Leading the way was Tyler Perry's Temptation, which sold 401,000 units and generated $2.97 million in revenue. This is a fine start, but nothing more.
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DVD and Blu-ray Releases for July 9th, 2013
July 8th, 2013
It is a very busy week on the home market with four wide releases, five if you count Spring Breakers, which expanded semi-wide during its second weekend of release. None of these films were big hits at the box office. In fact, the five of them combined made $122 million. Additionally, only one of them earned good reviews. Fortunately, not only did Spring Breakers earn good reviews, its DVD and Blu-ray Combo Pack are loaded, enough to be a contender for Pick of the Week. The other main contender is The Legend of Korra - Book One: Air. Unfortunately, I'm still waiting for the screener for both of those releases, and I hate handing out the Pick of the Week when the screener is on its way. Because of that, I'm going with a late review, Wilfred: Season Two on DVD or Blu-ray.
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Weekend Wrap-Up: Close Enough
April 1st, 2013
While Easter Monday is a holiday up here in Canada, it's not in the United States and the weekend numbers have arrived. The numbers are good, or close enough to being good that I'm choosing to focus on the positive. G.I. Joe: Retaliation won the race for the top with an opening weekend that was a little better than expected. Meanwhile, Temptation also opened on the high end of expectations. On the other hand, The Host failed to live up to lowered expectations. Overall, the box office rose 6.1% from last week. Granted, it did fall compared to the same weekend last year, but it fell by less than 1% (0.99%) and compared to the year-to-date decline, that's positively glowing. I'm calling it a victory. That's right, 2013 has been so bad so far that I'm willing to call a 1% decline a victory. 2013 is still well behind 2012's pace at $2.27 billion to $2.59 billion, which is a deficit of 12% or nearly $330 million.
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Weekend Wrap-Up: Croods Club Competition
March 25th, 2013
As expected, The Croods earned first place, but it didn't dominate as much as many thought it would, because Olympus Has Fallen did better than expected. The overall box office rose 29% from last weekend reaching $139 million. Unfortunately, again as expected, The Hunger Games earned more this weekend last year than the entire box office earned this year. The year-over-year decline was a massive 35%. That's stunning. That usually only happens when there is a misalignment in holidays. Year-to-date, 2013 is now behind 2012 by a 13% margin at $2.06 billion to $2.36 billion. Given the films coming out later this year and the films that came out last year, I just don't see a pathway to victory for 2013.
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Weekend Predictions: New Releases Need to be Hungry
March 22nd, 2013
This is one of those weekends where it is really hard to get excited about the box office. That's not to say there's nothing opening that isn't either earning good reviews or has a solid shot at the box office, there are. However, this weekend last year is the weekend The Hunger Games debuted. No film opening this weekend will compete with that. The entire box office this year won't make as much as that one film made last year. 2013 is going to be crushed in the year-over-year comparison and it could be more than a little depressing. As for this year, The Croods should walk away with the number one ranking and might even make more than twice as much as the number two film, which will probably be Olympus Has Fallen. The last new release of the week is Admission, but it might not make the top five. In fact, Spring Breakers is expanding to a little more than 1,000 theaters, but still has a better shot at the top five than Admission has.
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2013 Preview: March
March 1st, 2013
February is over, and for the most part, we should be very happy it is done and buried. The biggest hit of the month turned out to be Identity Thief, which will cross $100 million shortly. There were also a couple of impressive midlevel hits, like Warm Bodies and Escape from Planet Earth, but for the most part, it was miss after miss. This is bad news for March, which is not only dealing with a slumping 2013 box office, but will be compared with a strong March of 2012. Last March started with The Lorax, which earned more than $200 million. There's a good chance no March release this year will reach this milestone. Last March was also the month The Hunger Games opened, which earned more than $400 million. There's a chance the top three films opening this month won't earn that much combined. 2013 is going to take a beating in the year-over-year comparison and it is already $100 million behind last year's pace.
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Synopsis
Straight-laced Princeton University admissions officer Portia Nathan lives by the book, both at work and at home. But Portia is caught off-guard when she makes a recruiting visit to an alternative high school overseen by her former college classmate, the free-wheeling John Halsey. Halsey has surmised that Jeremiah, his gifted yet very unconventional student, might well be the son that Portia secretly gave up for adoption many years ago. Soon, Portia finds herself bending the rules for Jeremiah, putting at risk the life she thought she always wanted -- but in the process finding her way to a surprising and exhilarating life and romance she never dreamed of having.
Metrics
| Opening Weekend: | $6,154,984 (34.2% of total gross) |
| Legs: | 2.93 (domestic box office/biggest weekend) |
| Domestic Share: | 96.1% (domestic box office/worldwide) |
| Production Budget: | $13,000,000 (worldwide box office is 1.4 times production budget) |
| Theater counts: | 2,160 opening theaters/2,161 max. theaters, 3.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $23,876,859 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,101-4,200) | 4,112 | $18,007,317 |
| All Time International Box Office (Rank 12,301-12,400) | 12,304 | $726,349 |
| All Time Worldwide Box Office (Rank 5,801-5,900) | 5,815 | $18,733,666 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | March 22nd, 2013 (Wide) by Focus Features |
| International Releases: | March 29th, 2013 (Wide) (Estonia)
April 4th, 2013 (Wide) (Greece) April 5th, 2013 (Wide) (Iceland) April 5th, 2013 (Wide) (Latvia) April 12th, 2013 (Wide) (Romania) ... Show all releases |
| Video Release: | July 9th, 2013 by Universal Home Entertainment |
| MPAA Rating: | PG-13 for language and some sexual material. (Rating bulletin 2251, 12/5/2012) |
| Running Time: | 117 minutes |
| Comparisons: | vs. 10 Things I Hate About You Create your own comparison chart… |
| Keywords: | Adopted Family, Romance, College, Dysfunctional Family |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Focus Features, Depth of Field |
| Production Countries: | United States |
| Languages: | English |
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
Blu-ray Sales: A Whole Host of New Releases
September 23rd, 2013
The week of July 14th, 2013 was a bit strange on the home market, as the Blu-ray sales chart and the DVD sales chart didn't line up very well. Granted, in both cases, new releases dominated, but unlike on DVD, The Host led the way on Blu-ray. It sold 103,000 units and generated $2.38 million for an opening week Blu-ray share of 42%, which isn't bad for a film with a decidedly weak box run.
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DVD Sales: Lots of Tempting New Releases
September 23rd, 2013
There were a ton of new releases to reach the top 30 of the July 14th, 2013 edition of the DVD sales chart. This includes five films in the top six, which is impressive. (One could argue it is more a matter of quantity over quality.) Leading the way was Tyler Perry's Temptation, which sold 401,000 units and generated $2.97 million in revenue. This is a fine start, but nothing more.
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DVD and Blu-ray Releases for July 9th, 2013
July 8th, 2013
It is a very busy week on the home market with four wide releases, five if you count Spring Breakers, which expanded semi-wide during its second weekend of release. None of these films were big hits at the box office. In fact, the five of them combined made $122 million. Additionally, only one of them earned good reviews. Fortunately, not only did Spring Breakers earn good reviews, its DVD and Blu-ray Combo Pack are loaded, enough to be a contender for Pick of the Week. The other main contender is The Legend of Korra - Book One: Air. Unfortunately, I'm still waiting for the screener for both of those releases, and I hate handing out the Pick of the Week when the screener is on its way. Because of that, I'm going with a late review, Wilfred: Season Two on DVD or Blu-ray.
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Weekend Wrap-Up: Close Enough
April 1st, 2013
While Easter Monday is a holiday up here in Canada, it's not in the United States and the weekend numbers have arrived. The numbers are good, or close enough to being good that I'm choosing to focus on the positive. G.I. Joe: Retaliation won the race for the top with an opening weekend that was a little better than expected. Meanwhile, Temptation also opened on the high end of expectations. On the other hand, The Host failed to live up to lowered expectations. Overall, the box office rose 6.1% from last week. Granted, it did fall compared to the same weekend last year, but it fell by less than 1% (0.99%) and compared to the year-to-date decline, that's positively glowing. I'm calling it a victory. That's right, 2013 has been so bad so far that I'm willing to call a 1% decline a victory. 2013 is still well behind 2012's pace at $2.27 billion to $2.59 billion, which is a deficit of 12% or nearly $330 million.
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Weekend Wrap-Up: Croods Club Competition
March 25th, 2013
As expected, The Croods earned first place, but it didn't dominate as much as many thought it would, because Olympus Has Fallen did better than expected. The overall box office rose 29% from last weekend reaching $139 million. Unfortunately, again as expected, The Hunger Games earned more this weekend last year than the entire box office earned this year. The year-over-year decline was a massive 35%. That's stunning. That usually only happens when there is a misalignment in holidays. Year-to-date, 2013 is now behind 2012 by a 13% margin at $2.06 billion to $2.36 billion. Given the films coming out later this year and the films that came out last year, I just don't see a pathway to victory for 2013.
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Weekend Predictions: New Releases Need to be Hungry
March 22nd, 2013
This is one of those weekends where it is really hard to get excited about the box office. That's not to say there's nothing opening that isn't either earning good reviews or has a solid shot at the box office, there are. However, this weekend last year is the weekend The Hunger Games debuted. No film opening this weekend will compete with that. The entire box office this year won't make as much as that one film made last year. 2013 is going to be crushed in the year-over-year comparison and it could be more than a little depressing. As for this year, The Croods should walk away with the number one ranking and might even make more than twice as much as the number two film, which will probably be Olympus Has Fallen. The last new release of the week is Admission, but it might not make the top five. In fact, Spring Breakers is expanding to a little more than 1,000 theaters, but still has a better shot at the top five than Admission has.
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2013 Preview: March
March 1st, 2013
February is over, and for the most part, we should be very happy it is done and buried. The biggest hit of the month turned out to be Identity Thief, which will cross $100 million shortly. There were also a couple of impressive midlevel hits, like Warm Bodies and Escape from Planet Earth, but for the most part, it was miss after miss. This is bad news for March, which is not only dealing with a slumping 2013 box office, but will be compared with a strong March of 2012. Last March started with The Lorax, which earned more than $200 million. There's a good chance no March release this year will reach this milestone. Last March was also the month The Hunger Games opened, which earned more than $400 million. There's a chance the top three films opening this month won't earn that much combined. 2013 is going to take a beating in the year-over-year comparison and it is already $100 million behind last year's pace.
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Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,101-4,200) | 4,112 | $18,007,317 |
| All Time Domestic Inflation Adjusted Box Office (Rank 4,601-4,700) | 4,700 | $23,876,859 |
| All Time Domestic Non-Sequel Box Office (Rank 3,401-3,500) | 3,449 | $18,007,317 |
| Top 2013 Movies at the Domestic Box Office (Rank 101-200) | 114 | $18,007,317 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,001-2,100) | 2,061 | $18,007,317 |
| All Time Domestic Box Office for Live Action Movies (Rank 3,601-3,700) | 3,630 | $18,007,317 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,101-2,200) | 2,170 | $18,007,317 |
| All Time Domestic Box Office for Romantic Comedy Movies (Rank 201-300) | 243 | $18,007,317 |
| All Time Domestic Box Office for PG-13 Movies (Rank 1,401-1,500) | 1,466 | $18,007,317 |
| All Time Domestic Box Office for Focus Features Movies | 51 | $18,007,317 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 22, 2013 | 5 | $6,154,984 | 2,160 | $2,850 | $6,154,984 | 1 | |
| Mar 29, 2013 | 8 | $3,235,263 | -47% | 2,161 | $1,497 | $11,744,141 | 2 |
| Apr 5, 2013 | 10 | $1,946,048 | -40% | 1,407 | $1,383 | $15,265,596 | 3 |
| Apr 12, 2013 | 14 | $877,293 | -55% | 909 | $965 | $16,795,247 | 4 |
| Apr 19, 2013 | 21 | $341,753 | -61% | 485 | $705 | $17,452,497 | 5 |
| Apr 26, 2013 | 30 | $114,603 | -66% | 279 | $411 | $17,692,904 | 6 |
| May 3, 2013 | 45 | $38,966 | -66% | 113 | $345 | $17,783,199 | 7 |
| May 10, 2013 | 33 | $70,978 | +82% | 156 | $455 | $17,873,516 | 8 |
| May 17, 2013 | 40 | $46,480 | -35% | 129 | $360 | $17,954,990 | 9 |
| May 24, 2013 | 55 | $11,835 | -75% | 26 | $455 | $17,992,012 | 10 |
| May 31, 2013 | 58 | $5,617 | -53% | 12 | $468 | $18,004,225 | 11 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 22, 2013 | 6 | $2,053,839 | 2,160 | $951 | $2,053,839 | 1 | ||
| Mar 23, 2013 | 5 | $2,710,689 | +32% | 2,160 | $1,255 | $4,764,528 | 2 | |
| Mar 24, 2013 | 5 | $1,390,456 | -49% | 2,160 | $644 | $6,154,984 | 3 | |
| Mar 25, 2013 | 6 | $509,622 | -63% | 2,160 | $236 | $6,664,606 | 4 | |
| Mar 26, 2013 | 5 | $699,502 | +37% | 2,160 | $324 | $7,364,108 | 5 | |
| Mar 27, 2013 | 5 | $560,498 | -20% | 2,160 | $259 | $7,924,606 | 6 | |
| Mar 28, 2013 | 6 | $584,272 | +4% | 2,160 | $270 | $8,508,878 | 7 | |
| Mar 29, 2013 | 8 | $1,165,288 | +99% | -43% | 2,161 | $539 | $9,674,166 | 8 |
| Mar 30, 2013 | 8 | $1,302,968 | +12% | -52% | 2,161 | $603 | $10,977,134 | 9 |
| Mar 31, 2013 | 8 | $767,007 | -41% | -45% | 2,161 | $355 | $11,744,141 | 10 |
| Apr 1, 2013 | 9 | $385,515 | -50% | -24% | 2,161 | $178 | $12,129,656 | 11 |
| Apr 2, 2013 | 8 | $436,334 | +13% | -38% | 2,161 | $202 | $12,565,990 | 12 |
| Apr 3, 2013 | 8 | $363,163 | -17% | -35% | 2,161 | $168 | $12,929,153 | 13 |
| Apr 4, 2013 | 8 | $390,395 | +7% | -33% | 2,161 | $181 | $13,319,548 | 14 |
| Apr 5, 2013 | 10 | $661,819 | +70% | -43% | 1,407 | $470 | $13,981,367 | 15 |
| Apr 6, 2013 | 10 | $854,048 | +29% | -34% | 1,407 | $607 | $14,835,415 | 16 |
| Apr 7, 2013 | 10 | $430,181 | -50% | -44% | 1,407 | $306 | $15,265,596 | 17 |
| Apr 8, 2013 | 10 | $135,606 | -68% | -65% | 1,407 | $96 | $15,401,202 | 18 |
| Apr 9, 2013 | 10 | $198,219 | +46% | -55% | 1,407 | $141 | $15,599,421 | 19 |
| Apr 10, 2013 | 10 | $156,784 | -21% | -57% | 1,407 | $111 | $15,756,205 | 20 |
| Apr 11, 2013 | 10 | $161,749 | +3% | -59% | 1,407 | $115 | $15,917,954 | 21 |
| Apr 12, 2013 | 14 | $274,907 | +70% | -58% | 909 | $302 | $16,192,861 | 22 |
| Apr 13, 2013 | 13 | $410,952 | +49% | -52% | 909 | $452 | $16,603,813 | 23 |
| Apr 14, 2013 | 14 | $191,434 | -53% | -55% | 909 | $211 | $16,795,247 | 24 |
| Apr 15, 2013 | 14 | $69,497 | -64% | -49% | 909 | $76 | $16,864,744 | 25 |
| Apr 16, 2013 | 14 | $95,090 | +37% | -52% | 909 | $105 | $16,959,834 | 26 |
| Apr 17, 2013 | 14 | $75,251 | -21% | -52% | 909 | $83 | $17,035,085 | 27 |
| Apr 18, 2013 | 14 | $75,659 | +1% | -53% | 909 | $83 | $17,110,744 | 28 |
| Apr 19, 2013 | - | $100,279 | +33% | -64% | 485 | $207 | $17,211,023 | 29 |
| Apr 20, 2013 | - | $168,099 | +68% | -59% | 485 | $347 | $17,379,122 | 30 |
| Apr 21, 2013 | - | $73,375 | -56% | -62% | 485 | $151 | $17,452,497 | 31 |
| Apr 22, 2013 | - | $26,947 | -63% | -61% | 485 | $56 | $17,479,444 | 32 |
| Apr 23, 2013 | - | $37,345 | +39% | -61% | 485 | $77 | $17,516,789 | 33 |
| Apr 24, 2013 | - | $31,760 | -15% | -58% | 485 | $65 | $17,548,549 | 34 |
| Apr 25, 2013 | - | $29,752 | -6% | -61% | 485 | $61 | $17,578,301 | 35 |
| Apr 26, 2013 | - | $37,477 | +26% | -63% | 279 | $134 | $17,615,778 | 36 |
| Apr 27, 2013 | - | $52,128 | +39% | -69% | 279 | $187 | $17,667,906 | 37 |
| Apr 28, 2013 | - | $24,998 | -52% | -66% | 279 | $90 | $17,692,904 | 38 |
| Apr 29, 2013 | - | $10,521 | -58% | -61% | 279 | $38 | $17,703,425 | 39 |
| Apr 30, 2013 | - | $16,718 | +59% | -55% | 279 | $60 | $17,720,143 | 40 |
| May 1, 2013 | - | $12,719 | -24% | -60% | 279 | $46 | $17,732,862 | 41 |
| May 2, 2013 | - | $11,371 | -11% | -62% | 279 | $41 | $17,744,233 | 42 |
| May 3, 2013 | - | $13,071 | +15% | -65% | 113 | $116 | $17,757,304 | 43 |
| May 4, 2013 | - | $17,950 | +37% | -66% | 113 | $159 | $17,775,254 | 44 |
| May 5, 2013 | - | $7,945 | -56% | -68% | 113 | $70 | $17,783,199 | 45 |
| May 6, 2013 | - | $3,859 | -51% | -63% | 113 | $34 | $17,787,058 | 46 |
| May 7, 2013 | - | $5,601 | +45% | -66% | 113 | $50 | $17,792,659 | 47 |
| May 8, 2013 | - | $4,475 | -20% | -65% | 113 | $40 | $17,797,134 | 48 |
| May 9, 2013 | - | $5,404 | +21% | -52% | 113 | $48 | $17,802,538 | 49 |
| May 10, 2013 | - | $20,532 | +280% | +57% | 156 | $132 | $17,823,070 | 50 |
| May 11, 2013 | - | $27,851 | +36% | +55% | 156 | $179 | $17,850,921 | 51 |
| May 12, 2013 | - | $22,595 | -19% | +184% | 156 | $145 | $17,873,516 | 52 |
| May 13, 2013 | - | $7,927 | -65% | +105% | 156 | $51 | $17,881,443 | 53 |
| May 14, 2013 | - | $9,711 | +23% | +73% | 156 | $62 | $17,891,154 | 54 |
| May 15, 2013 | - | $8,837 | -9% | +97% | 156 | $57 | $17,899,991 | 55 |
| May 16, 2013 | - | $8,519 | -4% | +58% | 156 | $55 | $17,908,510 | 56 |
| May 17, 2013 | - | $13,902 | +63% | -32% | 129 | $108 | $17,922,412 | 57 |
| May 18, 2013 | - | $19,455 | +40% | -30% | 129 | $151 | $17,941,867 | 58 |
| May 19, 2013 | - | $13,123 | -33% | -42% | 129 | $102 | $17,954,990 | 59 |
| May 20, 2013 | - | $5,664 | -57% | -29% | 129 | $44 | $17,960,654 | 60 |
| May 21, 2013 | - | $6,423 | +13% | -34% | 129 | $50 | $17,967,077 | 61 |
| May 22, 2013 | - | $6,569 | +2% | -26% | 129 | $51 | $17,973,646 | 62 |
| May 23, 2013 | - | $6,531 | -1% | -23% | 128 | $51 | $17,980,177 | 63 |
| May 24, 2013 | - | $3,377 | -48% | -76% | 26 | $130 | $17,983,554 | 64 |
| May 25, 2013 | - | $4,558 | +35% | -77% | 26 | $175 | $17,988,112 | 65 |
| May 26, 2013 | - | $3,900 | -14% | -70% | 26 | $150 | $17,992,012 | 66 |
| May 27, 2013 | - | $3,232 | -17% | -43% | 26 | $124 | $17,995,244 | 67 |
| May 28, 2013 | - | $946 | -71% | -85% | 26 | $36 | $17,996,190 | 68 |
| May 29, 2013 | - | $1,203 | +27% | -82% | 26 | $46 | $17,997,393 | 69 |
| May 30, 2013 | - | $1,215 | +1% | -81% | 26 | $47 | $17,998,608 | 70 |
| May 31, 2013 | - | $1,805 | +49% | -47% | 12 | $150 | $18,000,413 | 71 |
| Jun 1, 2013 | - | $1,917 | +6% | -58% | 12 | $160 | $18,002,330 | 72 |
| Jun 2, 2013 | - | $1,895 | -1% | -51% | 12 | $158 | $18,004,225 | 73 |
| Jun 3, 2013 | - | $416 | -78% | -87% | 12 | $35 | $18,004,641 | 74 |
| Jun 4, 2013 | - | $1,045 | +151% | +10% | 12 | $87 | $18,005,686 | 75 |
| Jun 5, 2013 | - | $910 | -13% | -24% | 12 | $76 | $18,006,596 | 76 |
| Jun 6, 2013 | - | $721 | -21% | -41% | 12 | $60 | $18,007,317 | 77 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 22, 2013 | 6 | $8,508,878 | 2,160 | $3,939 | $8,508,878 | 1 | |
| Mar 29, 2013 | 8 | $4,810,670 | -43% | 2,161 | $2,226 | $13,319,548 | 2 |
| Apr 5, 2013 | 10 | $2,598,406 | -46% | 1,407 | $1,847 | $15,917,954 | 3 |
| Apr 12, 2013 | 14 | $1,192,790 | -54% | 909 | $1,312 | $17,110,744 | 4 |
| Apr 19, 2013 | 21 | $467,557 | -61% | 485 | $964 | $17,578,301 | 5 |
| Apr 26, 2013 | 32 | $165,932 | -65% | 279 | $595 | $17,744,233 | 6 |
| May 3, 2013 | 43 | $58,305 | -65% | 113 | $516 | $17,802,538 | 7 |
| May 10, 2013 | 34 | $105,972 | +82% | 156 | $679 | $17,908,510 | 8 |
| May 17, 2013 | 40 | $71,667 | -32% | 129 | $556 | $17,980,177 | 9 |
| May 24, 2013 | 54 | $18,431 | -74% | 26 | $709 | $17,998,608 | 10 |
| May 31, 2013 | 63 | $8,709 | -53% | 12 | $726 | $18,007,317 | 11 |
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens |
Maximum Screens |
Theatrical Engagements |
Total Box Office |
Report Date |
|---|---|---|---|---|---|---|---|
| Estonia | 3/29/2013 | $3,761 | 3 | 3 | 3 | $3,761 | 12/14/2015 |
| Greece | 4/4/2013 | $19,554 | 11 | 11 | 11 | $19,554 | 12/14/2015 |
| Iceland | 4/5/2013 | $4,442 | 3 | 3 | 7 | $11,546 | 12/30/2018 |
| Latvia | 4/5/2013 | $3,748 | 2 | 2 | 7 | $14,729 | 12/30/2018 |
| Romania | 4/12/2013 | $24 | 1 | 3 | 6 | $55,817 | 12/30/2018 |
| Singapore | 4/25/2013 | $16,872 | 5 | 5 | 5 | $16,872 | 12/14/2015 |
| Rest of World | $604,070 | ||||||
| International Total | $726,349 | 12/30/2018 |
International Cumulative Box Office Records
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 5,801-5,900) | 5,815 | $18,733,666 |
| All Time Worldwide Non-Sequel Box Office (Rank 4,901-5,000) | 4,949 | $18,733,666 |
| Top 2013 Movies at the Worldwide Box Office (Rank 101-200) | 198 | $18,733,666 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,001-3,100) | 3,021 | $18,733,666 |
| All Time Worldwide Box Office for Live Action Movies (Rank 5,001-5,100) | 5,069 | $18,733,666 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,001-3,100) | 3,084 | $18,733,666 |
| All Time Worldwide Box Office for Romantic Comedy Movies (Rank 301-400) | 331 | $18,733,666 |
| All Time Worldwide Box Office for PG-13 Movies (Rank 1,601-1,700) | 1,676 | $18,733,666 |
| All Time Worldwide Box Office for Focus Features Movies | 88 | $18,733,666 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 14, 2013 | 11 | 52,183 | 52,183 | $974,778 | $974,778 | 1 | |
| Jul 21, 2013 | 30 | 24,924 | -52% | 77,107 | $494,991 | $1,469,769 | 2 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 14, 2013 | 7 | 33,578 | 33,578 | $758,519 | $758,519 | 1 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.