Cop Out (2010) - Financial Information
- ️Wed Jan 27 2010
| Theatrical Performance | ||
| Domestic Box Office | $44,875,481 | Details |
| International Box Office | $11,034,429 | Details |
| Worldwide Box Office | $55,909,910 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $14,454,499 | Details |
| Est. Domestic Blu-ray Sales | $3,897,842 | Details |
| Total Est. Domestic Video Sales | $18,352,341 | |
| Further financial details... |
Metrics
| Opening Weekend: | $18,211,126 (40.6% of total gross) |
| Legs: | 2.46 (domestic box office/biggest weekend) |
| Domestic Share: | 80.3% (domestic box office/worldwide) |
| Production Budget: | $37,000,000 (worldwide box office is 1.5 times production budget) |
| Theater counts: | 3,150 opening theaters/3,150 max. theaters, 4.0 weeks average run per theater |
| Infl. Adj. Dom. BO | $61,312,759 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 2,101-2,200) | 2,108 | $44,875,481 |
| All Time International Box Office (Rank 4,801-4,900) | 4,802 | $11,034,429 |
| All Time Worldwide Box Office (Rank 2,901-3,000) | 2,919 | $55,909,910 |
| All Time Domestic Box Office for Comedy Movies (Rank 301-400) | 389 | $44,875,481 |
| All Time International Box Office for Comedy Movies (Rank 701-800) | 751 | $11,034,429 |
| All Time Worldwide Box Office for Comedy Movies (Rank 401-500) | 483 | $55,909,910 |
| All Time Domestic Box Office for R Movies (Rank 601-700) | 640 | $44,875,481 |
| All Time International Box Office for R Movies (Rank 1,201-1,300) | 1,277 | $11,034,429 |
| All Time Worldwide Box Office for R Movies (Rank 801-900) | 860 | $55,909,910 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | February 26th, 2010 (Wide) by Warner Bros. |
| Video Release: | July 20th, 2010 by Warner Home Video |
| MPAA Rating: | R for pervasive language including sexual references, violence and brief sexuality (Rating bulletin 2105, 1/27/2010) |
| Running Time: | 107 minutes |
| Comparisons: | vs. En kongelig affære Create your own comparison chart… |
| Keywords: | Buddy Comedy, Buddy Cop, Money Troubles, Cops and Robbers, Drug Cartels, Crime Boss, Organized Crime, Scene in End Credits, Corrupt Cops |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Warner Bros. |
| Production Countries: | United States |
| Languages: | English |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 2,101-2,200) | 2,108 | $44,875,481 |
| All Time Domestic Inflation Adjusted Box Office (Rank 2,701-2,800) | 2,704 | $61,312,759 |
| All Time Domestic Non-Sequel Box Office (Rank 1,601-1,700) | 1,627 | $44,875,481 |
| Top 2010 Movies at the Domestic Box Office | 71 | $44,875,481 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 901-1,000) | 975 | $44,875,481 |
| All Time Domestic Box Office for Live Action Movies (Rank 1,701-1,800) | 1,739 | $44,875,481 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 901-1,000) | 993 | $44,875,481 |
| All Time Domestic Box Office for Comedy Movies (Rank 301-400) | 389 | $44,875,481 |
| All Time Domestic Box Office for R Movies (Rank 601-700) | 640 | $44,875,481 |
| All Time Domestic Box Office for Warner Bros. Movies (Rank 301-400) | 349 | $44,875,481 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 26, 2010 | 2 | $18,211,126 | 3,150 | $5,781 | $18,211,126 | 1 | |
| Mar 5, 2010 | 4 | $9,289,311 | -49% | 3,150 | $2,949 | $32,504,610 | 2 |
| Mar 12, 2010 | 9 | $4,268,068 | -54% | 2,882 | $1,481 | $39,480,734 | 3 |
| Mar 19, 2010 | 14 | $1,417,365 | -67% | 1,563 | $907 | $42,571,478 | 4 |
| Mar 26, 2010 | 20 | $501,662 | -65% | 655 | $766 | $43,568,744 | 5 |
| Apr 2, 2010 | 23 | $265,381 | -47% | 229 | $1,159 | $44,047,293 | 6 |
| Apr 9, 2010 | 32 | $123,937 | -53% | 143 | $867 | $44,244,878 | 7 |
| Apr 16, 2010 | 32 | $158,366 | +28% | 247 | $641 | $44,433,369 | 8 |
| Apr 23, 2010 | 32 | $117,988 | -25% | 191 | $618 | $44,610,867 | 9 |
| Apr 30, 2010 | 37 | $114,429 | -3% | 141 | $812 | $44,762,318 | 10 |
| May 7, 2010 | 43 | $43,125 | -62% | 91 | $474 | $44,829,914 | 11 |
| May 14, 2010 | 50 | $23,692 | -45% | 53 | $447 | $44,867,349 | 12 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Feb 26, 2010 | 3 | $5,948,012 | 3,150 | $1,888 | $5,948,012 | 1 | ||
| Feb 27, 2010 | 2 | $7,742,374 | +30% | 3,150 | $2,458 | $13,690,386 | 2 | |
| Feb 28, 2010 | 2 | $4,520,740 | -42% | 3,150 | $1,435 | $18,211,126 | 3 | |
| Mar 1, 2010 | 2 | $1,288,375 | -72% | 3,150 | $409 | $19,499,501 | 4 | |
| Mar 2, 2010 | 3 | $1,419,245 | +10% | 3,150 | $451 | $20,918,746 | 5 | |
| Mar 3, 2010 | 3 | $1,177,153 | -17% | 3,150 | $374 | $22,095,899 | 6 | |
| Mar 4, 2010 | 3 | $1,119,400 | -5% | 3,150 | $355 | $23,215,299 | 7 | |
| Mar 5, 2010 | 4 | $2,828,027 | +153% | -52% | 3,150 | $898 | $26,043,326 | 8 |
| Mar 6, 2010 | 4 | $4,085,543 | +44% | -47% | 3,150 | $1,297 | $30,128,869 | 9 |
| Mar 7, 2010 | 5 | $2,375,741 | -42% | -47% | 3,150 | $754 | $32,504,610 | 10 |
| Mar 8, 2010 | 5 | $671,378 | -72% | -48% | 3,150 | $213 | $33,175,988 | 11 |
| Mar 9, 2010 | 5 | $751,287 | +12% | -47% | 3,150 | $239 | $33,927,275 | 12 |
| Mar 10, 2010 | 5 | $633,120 | -16% | -46% | 3,150 | $201 | $34,560,395 | 13 |
| Mar 11, 2010 | 5 | $652,271 | +3% | -42% | 3,150 | $207 | $35,212,666 | 14 |
| Mar 12, 2010 | 9 | $1,267,233 | +94% | -55% | 2,882 | $440 | $36,479,899 | 15 |
| Mar 13, 2010 | 8 | $1,843,469 | +45% | -55% | 2,882 | $640 | $38,323,368 | 16 |
| Mar 14, 2010 | 9 | $1,157,366 | -37% | -51% | 2,882 | $402 | $39,480,734 | 17 |
| Mar 15, 2010 | 9 | $417,493 | -64% | -38% | 2,882 | $145 | $39,898,227 | 18 |
| Mar 16, 2010 | 8 | $469,173 | +12% | -38% | 2,882 | $163 | $40,367,400 | 19 |
| Mar 17, 2010 | 8 | $375,356 | -20% | -41% | 2,882 | $130 | $40,742,756 | 20 |
| Mar 18, 2010 | 8 | $411,357 | +10% | -37% | 2,882 | $143 | $41,154,113 | 21 |
| Mar 19, 2010 | 14 | $427,974 | +4% | -66% | 1,563 | $274 | $41,582,087 | 22 |
| Mar 20, 2010 | 15 | $616,427 | +44% | -67% | 1,563 | $394 | $42,198,514 | 23 |
| Mar 21, 2010 | 15 | $372,964 | -39% | -68% | 1,563 | $239 | $42,571,478 | 24 |
| Mar 22, 2010 | 15 | $124,407 | -67% | -70% | 1,563 | $80 | $42,695,885 | 25 |
| Mar 23, 2010 | 15 | $131,071 | +5% | -72% | 1,563 | $84 | $42,826,956 | 26 |
| Mar 24, 2010 | 15 | $115,262 | -12% | -69% | 1,563 | $74 | $42,942,218 | 27 |
| Mar 25, 2010 | 15 | $124,864 | +8% | -70% | 1,563 | $80 | $43,067,082 | 28 |
| Mar 26, 2010 | - | $152,277 | +22% | -64% | 655 | $232 | $43,219,359 | 29 |
| Mar 27, 2010 | - | $208,381 | +37% | -66% | 655 | $318 | $43,427,740 | 30 |
| Mar 28, 2010 | - | $141,004 | -32% | -62% | 655 | $215 | $43,568,744 | 31 |
| Mar 29, 2010 | - | $54,992 | -61% | -56% | 655 | $84 | $43,623,736 | 32 |
| Mar 30, 2010 | - | $56,642 | +3% | -57% | 655 | $86 | $43,680,378 | 33 |
| Mar 31, 2010 | - | $50,411 | -11% | -56% | 655 | $77 | $43,730,789 | 34 |
| Apr 1, 2010 | - | $51,123 | +1% | -59% | 655 | $78 | $43,781,912 | 35 |
| Apr 2, 2010 | - | $118,179 | +131% | -22% | 229 | $516 | $43,900,091 | 36 |
| Apr 3, 2010 | - | $97,465 | -18% | -53% | 229 | $426 | $43,997,556 | 37 |
| Apr 4, 2010 | - | $49,737 | -49% | -65% | 229 | $217 | $44,047,293 | 38 |
| Apr 5, 2010 | - | $19,858 | -60% | -64% | 229 | $87 | $44,067,151 | 39 |
| Apr 6, 2010 | - | $18,468 | -7% | -67% | 229 | $81 | $44,085,619 | 40 |
| Apr 7, 2010 | - | $17,284 | -6% | -66% | 229 | $75 | $44,102,903 | 41 |
| Apr 8, 2010 | - | $18,038 | +4% | -65% | 229 | $79 | $44,120,941 | 42 |
| Apr 9, 2010 | - | $38,725 | +115% | -67% | 143 | $271 | $44,159,666 | 43 |
| Apr 10, 2010 | - | $59,796 | +54% | -39% | 143 | $418 | $44,219,462 | 44 |
| Apr 11, 2010 | - | $25,416 | -57% | -49% | 143 | $178 | $44,244,878 | 45 |
| Apr 12, 2010 | - | $6,759 | -73% | -66% | 143 | $47 | $44,251,637 | 46 |
| Apr 13, 2010 | - | $8,172 | +21% | -56% | 143 | $57 | $44,259,809 | 47 |
| Apr 14, 2010 | - | $7,002 | -14% | -59% | 143 | $49 | $44,266,811 | 48 |
| Apr 15, 2010 | - | $8,192 | +17% | -55% | 143 | $57 | $44,275,003 | 49 |
| Apr 16, 2010 | - | $46,366 | +466% | +20% | 247 | $188 | $44,321,369 | 50 |
| Apr 17, 2010 | - | $68,897 | +49% | +15% | 247 | $279 | $44,390,266 | 51 |
| Apr 18, 2010 | - | $43,103 | -37% | +70% | 247 | $175 | $44,433,369 | 52 |
| Apr 19, 2010 | - | $14,616 | -66% | +116% | 247 | $59 | $44,447,985 | 53 |
| Apr 20, 2010 | - | $16,024 | +10% | +96% | 247 | $65 | $44,464,009 | 54 |
| Apr 21, 2010 | - | $14,222 | -11% | +103% | 247 | $58 | $44,478,231 | 55 |
| Apr 22, 2010 | - | $14,648 | +3% | +79% | 247 | $59 | $44,492,879 | 56 |
| Apr 23, 2010 | - | $32,578 | +122% | -30% | 191 | $171 | $44,525,457 | 57 |
| Apr 24, 2010 | - | $53,342 | +64% | -23% | 191 | $279 | $44,578,799 | 58 |
| Apr 25, 2010 | - | $32,068 | -40% | -26% | 191 | $168 | $44,610,867 | 59 |
| Apr 26, 2010 | - | $8,983 | -72% | -39% | 191 | $47 | $44,619,850 | 60 |
| Apr 27, 2010 | - | $9,721 | +8% | -39% | 191 | $51 | $44,629,571 | 61 |
| Apr 28, 2010 | - | $8,941 | -8% | -37% | 191 | $47 | $44,638,512 | 62 |
| Apr 29, 2010 | - | $9,377 | +5% | -36% | 191 | $49 | $44,647,889 | 63 |
| Apr 30, 2010 | - | $42,098 | +349% | +29% | 141 | $299 | $44,689,987 | 64 |
| May 1, 2010 | - | $48,203 | +15% | -10% | 141 | $342 | $44,738,190 | 65 |
| May 2, 2010 | - | $24,128 | -50% | -25% | 141 | $171 | $44,762,318 | 66 |
| May 3, 2010 | - | $6,031 | -75% | -33% | 141 | $43 | $44,768,349 | 67 |
| May 4, 2010 | - | $6,412 | +6% | -34% | 141 | $45 | $44,774,761 | 68 |
| May 5, 2010 | - | $5,835 | -9% | -35% | 141 | $41 | $44,780,596 | 69 |
| May 6, 2010 | - | $6,193 | +6% | -34% | 141 | $44 | $44,786,789 | 70 |
| May 7, 2010 | - | $15,467 | +150% | -63% | 91 | $170 | $44,802,256 | 71 |
| May 8, 2010 | - | $16,931 | +9% | -65% | 91 | $186 | $44,819,187 | 72 |
| May 9, 2010 | - | $10,727 | -37% | -56% | 91 | $118 | $44,829,914 | 73 |
| May 10, 2010 | - | $3,469 | -68% | -42% | 91 | $38 | $44,833,383 | 74 |
| May 11, 2010 | - | $3,487 | +1% | -46% | 91 | $38 | $44,836,870 | 75 |
| May 12, 2010 | - | $3,396 | -3% | -42% | 91 | $37 | $44,840,266 | 76 |
| May 13, 2010 | - | $3,391 | n/c | -45% | 91 | $37 | $44,843,657 | 77 |
| May 14, 2010 | - | $7,165 | +111% | -54% | 53 | $135 | $44,850,822 | 78 |
| May 15, 2010 | - | $10,554 | +47% | -38% | 53 | $199 | $44,861,376 | 79 |
| May 16, 2010 | - | $5,973 | -43% | -44% | 53 | $113 | $44,867,349 | 80 |
| May 17, 2010 | - | $2,146 | -64% | -38% | 53 | $40 | $44,869,495 | 81 |
| May 18, 2010 | - | $2,125 | -1% | -39% | 53 | $40 | $44,871,620 | 82 |
| May 19, 2010 | - | $2,018 | -5% | -41% | 53 | $38 | $44,873,638 | 83 |
| May 20, 2010 | - | $1,843 | -9% | -46% | 53 | $35 | $44,875,481 | 84 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 26, 2010 | 2 | $23,215,299 | 3,150 | $7,370 | $23,215,299 | 1 | |
| Mar 5, 2010 | 4 | $11,997,367 | -48% | 3,150 | $3,809 | $35,212,666 | 2 |
| Mar 12, 2010 | 9 | $5,941,447 | -50% | 2,882 | $2,062 | $41,154,113 | 3 |
| Mar 19, 2010 | 15 | $1,912,969 | -68% | 1,563 | $1,224 | $43,067,082 | 4 |
| Mar 26, 2010 | 23 | $714,830 | -63% | 655 | $1,091 | $43,781,912 | 5 |
| Apr 2, 2010 | 25 | $339,029 | -53% | 229 | $1,480 | $44,120,941 | 6 |
| Apr 9, 2010 | 32 | $154,062 | -55% | 143 | $1,077 | $44,275,003 | 7 |
| Apr 16, 2010 | 33 | $217,876 | +41% | 247 | $882 | $44,492,879 | 8 |
| Apr 23, 2010 | 33 | $155,010 | -29% | 191 | $812 | $44,647,889 | 9 |
| Apr 30, 2010 | 37 | $138,900 | -10% | 141 | $985 | $44,786,789 | 10 |
| May 7, 2010 | 44 | $56,868 | -59% | 91 | $625 | $44,843,657 | 11 |
| May 14, 2010 | 52 | $31,824 | -44% | 53 | $600 | $44,875,481 | 12 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 4,801-4,900) | 4,802 | $11,034,429 |
| All Time International Non-Sequel Box Office (Rank 4,001-4,100) | 4,016 | $11,034,429 |
| Top 2010 Movies at the International Box Office (Rank 101-200) | 167 | $11,034,429 |
| All Time International Box Office for Original Screenplay Movies (Rank 2,401-2,500) | 2,479 | $11,034,429 |
| All Time International Box Office for Live Action Movies (Rank 3,901-4,000) | 3,997 | $11,034,429 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) | 2,446 | $11,034,429 |
| All Time International Box Office for Comedy Movies (Rank 701-800) | 751 | $11,034,429 |
| All Time International Box Office for R Movies (Rank 1,201-1,300) | 1,277 | $11,034,429 |
| All Time International Box Office for Warner Bros. Movies (Rank 401-500) | 425 | $11,034,429 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 2,901-3,000) | 2,919 | $55,909,910 |
| All Time Worldwide Non-Sequel Box Office (Rank 2,301-2,400) | 2,302 | $55,909,910 |
| Top 2010 Movies at the Worldwide Box Office | 99 | $55,909,910 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,401-1,500) | 1,421 | $55,909,910 |
| All Time Worldwide Box Office for Live Action Movies (Rank 2,401-2,500) | 2,439 | $55,909,910 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,401-1,500) | 1,418 | $55,909,910 |
| All Time Worldwide Box Office for Comedy Movies (Rank 401-500) | 483 | $55,909,910 |
| All Time Worldwide Box Office for R Movies (Rank 801-900) | 860 | $55,909,910 |
| All Time Worldwide Box Office for Warner Bros. Movies (Rank 301-400) | 396 | $55,909,910 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 25, 2010 | 1 | 311,269 | 311,269 | $5,213,756 | $5,213,756 | 1 | |
| Aug 1, 2010 | 4 | 123,094 | -60% | 434,363 | $2,091,367 | $7,305,123 | 2 |
| Aug 8, 2010 | 6 | 67,267 | -45% | 501,630 | $1,296,908 | $8,602,031 | 3 |
| Aug 15, 2010 | 14 | 45,570 | -32% | 547,200 | $813,424 | $9,415,455 | 4 |
| Aug 22, 2010 | 16 | 42,077 | -8% | 589,277 | $699,741 | $10,115,196 | 5 |
| Aug 29, 2010 | 20 | 35,453 | -16% | 624,730 | $589,583 | $10,704,779 | 6 |
| Sep 5, 2010 | 28 | 21,384 | -40% | 646,114 | $369,516 | $11,074,295 | 7 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 25, 2010 | 1 | 95,703 | 95,703 | $2,388,747 | $2,388,747 | 1 | |
| Aug 1, 2010 | 4 | 24,085 | -75% | 119,788 | $481,452 | $2,870,199 | 2 |
| Aug 8, 2010 | 15 | 12,133 | -50% | 131,921 | $278,441 | $3,148,640 | 3 |
| Aug 15, 2010 | 9 | 7,534 | -38% | 139,455 | $193,012 | $3,341,652 | 4 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
DVD Sales: No Clash on Top
August 10th, 2010
A few new releases charted this week, but there was no contest over which film topped the chart. Clash of the Titans led the way with 913,000 units sold and $15.51 million in consumer spending at retail.
This was more than five times the second place film.
More...
DVD Sales: Cop Out on Top
August 3rd, 2010
It was yet another week of soft DVD sales with none of the new releases lighting up the sales chart. That said, Cop Out was able to take top spot with 325,000 units and $5.45 million in consumer spending at retail.
More...
DVD and Blu-ray Releases for July 20th, 2010
July 19th, 2010
The dead zone on the home market continues with only three wide releases... well, two and a half wide releases, none of which matched expectations at the box office.
There's not even a lot of limited releases, catalog titles, or TV on DVD releases to compensate.
There are some, just not a lot.
My favorite title on this week's list is actually a late review: White Collar: Season One on DVD and Blu-ray.
Meanwhile, the two best new releases this week have a Canadian Connection, Degrassi: The Next Generations: Season 9 and NHL: Greatest Stanley Cup Moments, both of which earn Puck of the Week honors.
More...
Alice Shatters Records, Turns 2010 Around
March 8th, 2010
Wow. There's no other word to describe it. Alice in Wonderland's record-breaking opening blew away all expectations and by itself was almost as much as the entire weekend box office last weekend and last year. Overall, the box office pulled in $197 million, which was 65% higher than last weekend and 69% higher than the same weekend last year. It pushed the year-to-date box office to $2.04 billion, which is 5.9% higher than last year's record-setting pace. Additionally, attendance is also above last year's pace by close to 4%.
More...
Alice's Expectations are Wonderful
March 4th, 2010
It is the beginning of a new month and there's lots of pressure on the box office to keep up pace with last year. There was only one wide release this time last year, Watchmen, but it opened with more than $55 million, which at the time was the third best March opening ever. This time around Alice in Wonderland is expecting to top that figure. In fact, a lot think it will set the March opening record.
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Island Alone at the Top
March 2nd, 2010
Overall, it was a solid weekend at the box office. While the new releases were not quite able to match expectations, holdovers were able to compensate, helping the overall box office to $119 million. This was down 11% from last weekend, but more importantly it was 6.9% higher than the same weekend last year. Ticket sales are still down by about 0.5%, but thanks to higher prices, 2010 is ahead of 2009 at $1.80 billion to $1.78 billion.
More...
Weekend Estimates: Shutter Island Wins Again
February 28th, 2010
A decent 46% second weekend drop was good enough to keep Shutter Island at the top of the box office chart this weekend, according to studio estimates released on Sunday.
With $22.2 million, the movie beat out good debuts by Cop Out and The Crazies, which picked up $18.6 million and $16.5 million respectively.
Overall business for the weekend looks as though it will be up about 20% compared to this weekend last year.
More...
Weekend Race Looks Crazy
February 25th, 2010
February ends with a couple of wide releases, both of which have a shot at taking first place. However, while both new films have a shot at top spot, Shutter Island will probably remain there over the weekend. This is not to say that the new releases are particularly weak, especially compared to the new releases that came out this time last year. In fact, the top three films from this year might all perform better than the top film last year, so 2010 has a real chance to stop the slide and maintain its record-setting pace.
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2010 Preview: February
February 1st, 2010
2010 started in record-breaking fashion with the most lucrative January of all time, and only the second time that the box office reached $1 billion before the end of the month.
The first year to do that was 2009.
There were two problems preventing real celebration, however.
Firstly, roughly 30% of the total box office for the month came from one film, Avatar, which was a holdover.
Secondly, and perhaps more importantly, most films that were released / expanded wide in January missed expectations.
Because of this, February starts on a bit of a down note.
Compared to last year, the top of the list is about as strong with a couple of films aiming for $100 million, while there are fewer films that seem like they will bomb at the box office.
More...
Metrics
| Opening Weekend: | $18,211,126 (40.6% of total gross) |
| Legs: | 2.46 (domestic box office/biggest weekend) |
| Domestic Share: | 80.3% (domestic box office/worldwide) |
| Production Budget: | $37,000,000 (worldwide box office is 1.5 times production budget) |
| Theater counts: | 3,150 opening theaters/3,150 max. theaters, 4.0 weeks average run per theater |
| Infl. Adj. Dom. BO | $61,312,759 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 2,101-2,200) | 2,108 | $44,875,481 |
| All Time International Box Office (Rank 4,801-4,900) | 4,802 | $11,034,429 |
| All Time Worldwide Box Office (Rank 2,901-3,000) | 2,919 | $55,909,910 |
| All Time Domestic Box Office for Comedy Movies (Rank 301-400) | 389 | $44,875,481 |
| All Time International Box Office for Comedy Movies (Rank 701-800) | 751 | $11,034,429 |
| All Time Worldwide Box Office for Comedy Movies (Rank 401-500) | 483 | $55,909,910 |
| All Time Domestic Box Office for R Movies (Rank 601-700) | 640 | $44,875,481 |
| All Time International Box Office for R Movies (Rank 1,201-1,300) | 1,277 | $11,034,429 |
| All Time Worldwide Box Office for R Movies (Rank 801-900) | 860 | $55,909,910 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | February 26th, 2010 (Wide) by Warner Bros. |
| Video Release: | July 20th, 2010 by Warner Home Video |
| MPAA Rating: | R for pervasive language including sexual references, violence and brief sexuality (Rating bulletin 2105, 1/27/2010) |
| Running Time: | 107 minutes |
| Comparisons: | vs. En kongelig affære Create your own comparison chart… |
| Keywords: | Buddy Comedy, Buddy Cop, Money Troubles, Cops and Robbers, Drug Cartels, Crime Boss, Organized Crime, Scene in End Credits, Corrupt Cops |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Warner Bros. |
| Production Countries: | United States |
| Languages: | English |
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
DVD Sales: No Clash on Top
August 10th, 2010
A few new releases charted this week, but there was no contest over which film topped the chart. Clash of the Titans led the way with 913,000 units sold and $15.51 million in consumer spending at retail.
This was more than five times the second place film.
More...
DVD Sales: Cop Out on Top
August 3rd, 2010
It was yet another week of soft DVD sales with none of the new releases lighting up the sales chart. That said, Cop Out was able to take top spot with 325,000 units and $5.45 million in consumer spending at retail.
More...
DVD and Blu-ray Releases for July 20th, 2010
July 19th, 2010
The dead zone on the home market continues with only three wide releases... well, two and a half wide releases, none of which matched expectations at the box office.
There's not even a lot of limited releases, catalog titles, or TV on DVD releases to compensate.
There are some, just not a lot.
My favorite title on this week's list is actually a late review: White Collar: Season One on DVD and Blu-ray.
Meanwhile, the two best new releases this week have a Canadian Connection, Degrassi: The Next Generations: Season 9 and NHL: Greatest Stanley Cup Moments, both of which earn Puck of the Week honors.
More...
Alice Shatters Records, Turns 2010 Around
March 8th, 2010
Wow. There's no other word to describe it. Alice in Wonderland's record-breaking opening blew away all expectations and by itself was almost as much as the entire weekend box office last weekend and last year. Overall, the box office pulled in $197 million, which was 65% higher than last weekend and 69% higher than the same weekend last year. It pushed the year-to-date box office to $2.04 billion, which is 5.9% higher than last year's record-setting pace. Additionally, attendance is also above last year's pace by close to 4%.
More...
Alice's Expectations are Wonderful
March 4th, 2010
It is the beginning of a new month and there's lots of pressure on the box office to keep up pace with last year. There was only one wide release this time last year, Watchmen, but it opened with more than $55 million, which at the time was the third best March opening ever. This time around Alice in Wonderland is expecting to top that figure. In fact, a lot think it will set the March opening record.
More...
Island Alone at the Top
March 2nd, 2010
Overall, it was a solid weekend at the box office. While the new releases were not quite able to match expectations, holdovers were able to compensate, helping the overall box office to $119 million. This was down 11% from last weekend, but more importantly it was 6.9% higher than the same weekend last year. Ticket sales are still down by about 0.5%, but thanks to higher prices, 2010 is ahead of 2009 at $1.80 billion to $1.78 billion.
More...
Weekend Estimates: Shutter Island Wins Again
February 28th, 2010
A decent 46% second weekend drop was good enough to keep Shutter Island at the top of the box office chart this weekend, according to studio estimates released on Sunday.
With $22.2 million, the movie beat out good debuts by Cop Out and The Crazies, which picked up $18.6 million and $16.5 million respectively.
Overall business for the weekend looks as though it will be up about 20% compared to this weekend last year.
More...
Weekend Race Looks Crazy
February 25th, 2010
February ends with a couple of wide releases, both of which have a shot at taking first place. However, while both new films have a shot at top spot, Shutter Island will probably remain there over the weekend. This is not to say that the new releases are particularly weak, especially compared to the new releases that came out this time last year. In fact, the top three films from this year might all perform better than the top film last year, so 2010 has a real chance to stop the slide and maintain its record-setting pace.
More...
2010 Preview: February
February 1st, 2010
2010 started in record-breaking fashion with the most lucrative January of all time, and only the second time that the box office reached $1 billion before the end of the month.
The first year to do that was 2009.
There were two problems preventing real celebration, however.
Firstly, roughly 30% of the total box office for the month came from one film, Avatar, which was a holdover.
Secondly, and perhaps more importantly, most films that were released / expanded wide in January missed expectations.
Because of this, February starts on a bit of a down note.
Compared to last year, the top of the list is about as strong with a couple of films aiming for $100 million, while there are fewer films that seem like they will bomb at the box office.
More...
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 2,101-2,200) | 2,108 | $44,875,481 |
| All Time Domestic Inflation Adjusted Box Office (Rank 2,701-2,800) | 2,704 | $61,312,759 |
| All Time Domestic Non-Sequel Box Office (Rank 1,601-1,700) | 1,627 | $44,875,481 |
| Top 2010 Movies at the Domestic Box Office | 71 | $44,875,481 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 901-1,000) | 975 | $44,875,481 |
| All Time Domestic Box Office for Live Action Movies (Rank 1,701-1,800) | 1,739 | $44,875,481 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 901-1,000) | 993 | $44,875,481 |
| All Time Domestic Box Office for Comedy Movies (Rank 301-400) | 389 | $44,875,481 |
| All Time Domestic Box Office for R Movies (Rank 601-700) | 640 | $44,875,481 |
| All Time Domestic Box Office for Warner Bros. Movies (Rank 301-400) | 349 | $44,875,481 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 26, 2010 | 2 | $18,211,126 | 3,150 | $5,781 | $18,211,126 | 1 | |
| Mar 5, 2010 | 4 | $9,289,311 | -49% | 3,150 | $2,949 | $32,504,610 | 2 |
| Mar 12, 2010 | 9 | $4,268,068 | -54% | 2,882 | $1,481 | $39,480,734 | 3 |
| Mar 19, 2010 | 14 | $1,417,365 | -67% | 1,563 | $907 | $42,571,478 | 4 |
| Mar 26, 2010 | 20 | $501,662 | -65% | 655 | $766 | $43,568,744 | 5 |
| Apr 2, 2010 | 23 | $265,381 | -47% | 229 | $1,159 | $44,047,293 | 6 |
| Apr 9, 2010 | 32 | $123,937 | -53% | 143 | $867 | $44,244,878 | 7 |
| Apr 16, 2010 | 32 | $158,366 | +28% | 247 | $641 | $44,433,369 | 8 |
| Apr 23, 2010 | 32 | $117,988 | -25% | 191 | $618 | $44,610,867 | 9 |
| Apr 30, 2010 | 37 | $114,429 | -3% | 141 | $812 | $44,762,318 | 10 |
| May 7, 2010 | 43 | $43,125 | -62% | 91 | $474 | $44,829,914 | 11 |
| May 14, 2010 | 50 | $23,692 | -45% | 53 | $447 | $44,867,349 | 12 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Feb 26, 2010 | 3 | $5,948,012 | 3,150 | $1,888 | $5,948,012 | 1 | ||
| Feb 27, 2010 | 2 | $7,742,374 | +30% | 3,150 | $2,458 | $13,690,386 | 2 | |
| Feb 28, 2010 | 2 | $4,520,740 | -42% | 3,150 | $1,435 | $18,211,126 | 3 | |
| Mar 1, 2010 | 2 | $1,288,375 | -72% | 3,150 | $409 | $19,499,501 | 4 | |
| Mar 2, 2010 | 3 | $1,419,245 | +10% | 3,150 | $451 | $20,918,746 | 5 | |
| Mar 3, 2010 | 3 | $1,177,153 | -17% | 3,150 | $374 | $22,095,899 | 6 | |
| Mar 4, 2010 | 3 | $1,119,400 | -5% | 3,150 | $355 | $23,215,299 | 7 | |
| Mar 5, 2010 | 4 | $2,828,027 | +153% | -52% | 3,150 | $898 | $26,043,326 | 8 |
| Mar 6, 2010 | 4 | $4,085,543 | +44% | -47% | 3,150 | $1,297 | $30,128,869 | 9 |
| Mar 7, 2010 | 5 | $2,375,741 | -42% | -47% | 3,150 | $754 | $32,504,610 | 10 |
| Mar 8, 2010 | 5 | $671,378 | -72% | -48% | 3,150 | $213 | $33,175,988 | 11 |
| Mar 9, 2010 | 5 | $751,287 | +12% | -47% | 3,150 | $239 | $33,927,275 | 12 |
| Mar 10, 2010 | 5 | $633,120 | -16% | -46% | 3,150 | $201 | $34,560,395 | 13 |
| Mar 11, 2010 | 5 | $652,271 | +3% | -42% | 3,150 | $207 | $35,212,666 | 14 |
| Mar 12, 2010 | 9 | $1,267,233 | +94% | -55% | 2,882 | $440 | $36,479,899 | 15 |
| Mar 13, 2010 | 8 | $1,843,469 | +45% | -55% | 2,882 | $640 | $38,323,368 | 16 |
| Mar 14, 2010 | 9 | $1,157,366 | -37% | -51% | 2,882 | $402 | $39,480,734 | 17 |
| Mar 15, 2010 | 9 | $417,493 | -64% | -38% | 2,882 | $145 | $39,898,227 | 18 |
| Mar 16, 2010 | 8 | $469,173 | +12% | -38% | 2,882 | $163 | $40,367,400 | 19 |
| Mar 17, 2010 | 8 | $375,356 | -20% | -41% | 2,882 | $130 | $40,742,756 | 20 |
| Mar 18, 2010 | 8 | $411,357 | +10% | -37% | 2,882 | $143 | $41,154,113 | 21 |
| Mar 19, 2010 | 14 | $427,974 | +4% | -66% | 1,563 | $274 | $41,582,087 | 22 |
| Mar 20, 2010 | 15 | $616,427 | +44% | -67% | 1,563 | $394 | $42,198,514 | 23 |
| Mar 21, 2010 | 15 | $372,964 | -39% | -68% | 1,563 | $239 | $42,571,478 | 24 |
| Mar 22, 2010 | 15 | $124,407 | -67% | -70% | 1,563 | $80 | $42,695,885 | 25 |
| Mar 23, 2010 | 15 | $131,071 | +5% | -72% | 1,563 | $84 | $42,826,956 | 26 |
| Mar 24, 2010 | 15 | $115,262 | -12% | -69% | 1,563 | $74 | $42,942,218 | 27 |
| Mar 25, 2010 | 15 | $124,864 | +8% | -70% | 1,563 | $80 | $43,067,082 | 28 |
| Mar 26, 2010 | - | $152,277 | +22% | -64% | 655 | $232 | $43,219,359 | 29 |
| Mar 27, 2010 | - | $208,381 | +37% | -66% | 655 | $318 | $43,427,740 | 30 |
| Mar 28, 2010 | - | $141,004 | -32% | -62% | 655 | $215 | $43,568,744 | 31 |
| Mar 29, 2010 | - | $54,992 | -61% | -56% | 655 | $84 | $43,623,736 | 32 |
| Mar 30, 2010 | - | $56,642 | +3% | -57% | 655 | $86 | $43,680,378 | 33 |
| Mar 31, 2010 | - | $50,411 | -11% | -56% | 655 | $77 | $43,730,789 | 34 |
| Apr 1, 2010 | - | $51,123 | +1% | -59% | 655 | $78 | $43,781,912 | 35 |
| Apr 2, 2010 | - | $118,179 | +131% | -22% | 229 | $516 | $43,900,091 | 36 |
| Apr 3, 2010 | - | $97,465 | -18% | -53% | 229 | $426 | $43,997,556 | 37 |
| Apr 4, 2010 | - | $49,737 | -49% | -65% | 229 | $217 | $44,047,293 | 38 |
| Apr 5, 2010 | - | $19,858 | -60% | -64% | 229 | $87 | $44,067,151 | 39 |
| Apr 6, 2010 | - | $18,468 | -7% | -67% | 229 | $81 | $44,085,619 | 40 |
| Apr 7, 2010 | - | $17,284 | -6% | -66% | 229 | $75 | $44,102,903 | 41 |
| Apr 8, 2010 | - | $18,038 | +4% | -65% | 229 | $79 | $44,120,941 | 42 |
| Apr 9, 2010 | - | $38,725 | +115% | -67% | 143 | $271 | $44,159,666 | 43 |
| Apr 10, 2010 | - | $59,796 | +54% | -39% | 143 | $418 | $44,219,462 | 44 |
| Apr 11, 2010 | - | $25,416 | -57% | -49% | 143 | $178 | $44,244,878 | 45 |
| Apr 12, 2010 | - | $6,759 | -73% | -66% | 143 | $47 | $44,251,637 | 46 |
| Apr 13, 2010 | - | $8,172 | +21% | -56% | 143 | $57 | $44,259,809 | 47 |
| Apr 14, 2010 | - | $7,002 | -14% | -59% | 143 | $49 | $44,266,811 | 48 |
| Apr 15, 2010 | - | $8,192 | +17% | -55% | 143 | $57 | $44,275,003 | 49 |
| Apr 16, 2010 | - | $46,366 | +466% | +20% | 247 | $188 | $44,321,369 | 50 |
| Apr 17, 2010 | - | $68,897 | +49% | +15% | 247 | $279 | $44,390,266 | 51 |
| Apr 18, 2010 | - | $43,103 | -37% | +70% | 247 | $175 | $44,433,369 | 52 |
| Apr 19, 2010 | - | $14,616 | -66% | +116% | 247 | $59 | $44,447,985 | 53 |
| Apr 20, 2010 | - | $16,024 | +10% | +96% | 247 | $65 | $44,464,009 | 54 |
| Apr 21, 2010 | - | $14,222 | -11% | +103% | 247 | $58 | $44,478,231 | 55 |
| Apr 22, 2010 | - | $14,648 | +3% | +79% | 247 | $59 | $44,492,879 | 56 |
| Apr 23, 2010 | - | $32,578 | +122% | -30% | 191 | $171 | $44,525,457 | 57 |
| Apr 24, 2010 | - | $53,342 | +64% | -23% | 191 | $279 | $44,578,799 | 58 |
| Apr 25, 2010 | - | $32,068 | -40% | -26% | 191 | $168 | $44,610,867 | 59 |
| Apr 26, 2010 | - | $8,983 | -72% | -39% | 191 | $47 | $44,619,850 | 60 |
| Apr 27, 2010 | - | $9,721 | +8% | -39% | 191 | $51 | $44,629,571 | 61 |
| Apr 28, 2010 | - | $8,941 | -8% | -37% | 191 | $47 | $44,638,512 | 62 |
| Apr 29, 2010 | - | $9,377 | +5% | -36% | 191 | $49 | $44,647,889 | 63 |
| Apr 30, 2010 | - | $42,098 | +349% | +29% | 141 | $299 | $44,689,987 | 64 |
| May 1, 2010 | - | $48,203 | +15% | -10% | 141 | $342 | $44,738,190 | 65 |
| May 2, 2010 | - | $24,128 | -50% | -25% | 141 | $171 | $44,762,318 | 66 |
| May 3, 2010 | - | $6,031 | -75% | -33% | 141 | $43 | $44,768,349 | 67 |
| May 4, 2010 | - | $6,412 | +6% | -34% | 141 | $45 | $44,774,761 | 68 |
| May 5, 2010 | - | $5,835 | -9% | -35% | 141 | $41 | $44,780,596 | 69 |
| May 6, 2010 | - | $6,193 | +6% | -34% | 141 | $44 | $44,786,789 | 70 |
| May 7, 2010 | - | $15,467 | +150% | -63% | 91 | $170 | $44,802,256 | 71 |
| May 8, 2010 | - | $16,931 | +9% | -65% | 91 | $186 | $44,819,187 | 72 |
| May 9, 2010 | - | $10,727 | -37% | -56% | 91 | $118 | $44,829,914 | 73 |
| May 10, 2010 | - | $3,469 | -68% | -42% | 91 | $38 | $44,833,383 | 74 |
| May 11, 2010 | - | $3,487 | +1% | -46% | 91 | $38 | $44,836,870 | 75 |
| May 12, 2010 | - | $3,396 | -3% | -42% | 91 | $37 | $44,840,266 | 76 |
| May 13, 2010 | - | $3,391 | n/c | -45% | 91 | $37 | $44,843,657 | 77 |
| May 14, 2010 | - | $7,165 | +111% | -54% | 53 | $135 | $44,850,822 | 78 |
| May 15, 2010 | - | $10,554 | +47% | -38% | 53 | $199 | $44,861,376 | 79 |
| May 16, 2010 | - | $5,973 | -43% | -44% | 53 | $113 | $44,867,349 | 80 |
| May 17, 2010 | - | $2,146 | -64% | -38% | 53 | $40 | $44,869,495 | 81 |
| May 18, 2010 | - | $2,125 | -1% | -39% | 53 | $40 | $44,871,620 | 82 |
| May 19, 2010 | - | $2,018 | -5% | -41% | 53 | $38 | $44,873,638 | 83 |
| May 20, 2010 | - | $1,843 | -9% | -46% | 53 | $35 | $44,875,481 | 84 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 26, 2010 | 2 | $23,215,299 | 3,150 | $7,370 | $23,215,299 | 1 | |
| Mar 5, 2010 | 4 | $11,997,367 | -48% | 3,150 | $3,809 | $35,212,666 | 2 |
| Mar 12, 2010 | 9 | $5,941,447 | -50% | 2,882 | $2,062 | $41,154,113 | 3 |
| Mar 19, 2010 | 15 | $1,912,969 | -68% | 1,563 | $1,224 | $43,067,082 | 4 |
| Mar 26, 2010 | 23 | $714,830 | -63% | 655 | $1,091 | $43,781,912 | 5 |
| Apr 2, 2010 | 25 | $339,029 | -53% | 229 | $1,480 | $44,120,941 | 6 |
| Apr 9, 2010 | 32 | $154,062 | -55% | 143 | $1,077 | $44,275,003 | 7 |
| Apr 16, 2010 | 33 | $217,876 | +41% | 247 | $882 | $44,492,879 | 8 |
| Apr 23, 2010 | 33 | $155,010 | -29% | 191 | $812 | $44,647,889 | 9 |
| Apr 30, 2010 | 37 | $138,900 | -10% | 141 | $985 | $44,786,789 | 10 |
| May 7, 2010 | 44 | $56,868 | -59% | 91 | $625 | $44,843,657 | 11 |
| May 14, 2010 | 52 | $31,824 | -44% | 53 | $600 | $44,875,481 | 12 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 4,801-4,900) | 4,802 | $11,034,429 |
| All Time International Non-Sequel Box Office (Rank 4,001-4,100) | 4,016 | $11,034,429 |
| Top 2010 Movies at the International Box Office (Rank 101-200) | 167 | $11,034,429 |
| All Time International Box Office for Original Screenplay Movies (Rank 2,401-2,500) | 2,479 | $11,034,429 |
| All Time International Box Office for Live Action Movies (Rank 3,901-4,000) | 3,997 | $11,034,429 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) | 2,446 | $11,034,429 |
| All Time International Box Office for Comedy Movies (Rank 701-800) | 751 | $11,034,429 |
| All Time International Box Office for R Movies (Rank 1,201-1,300) | 1,277 | $11,034,429 |
| All Time International Box Office for Warner Bros. Movies (Rank 401-500) | 425 | $11,034,429 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 2,901-3,000) | 2,919 | $55,909,910 |
| All Time Worldwide Non-Sequel Box Office (Rank 2,301-2,400) | 2,302 | $55,909,910 |
| Top 2010 Movies at the Worldwide Box Office | 99 | $55,909,910 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,401-1,500) | 1,421 | $55,909,910 |
| All Time Worldwide Box Office for Live Action Movies (Rank 2,401-2,500) | 2,439 | $55,909,910 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,401-1,500) | 1,418 | $55,909,910 |
| All Time Worldwide Box Office for Comedy Movies (Rank 401-500) | 483 | $55,909,910 |
| All Time Worldwide Box Office for R Movies (Rank 801-900) | 860 | $55,909,910 |
| All Time Worldwide Box Office for Warner Bros. Movies (Rank 301-400) | 396 | $55,909,910 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 25, 2010 | 1 | 311,269 | 311,269 | $5,213,756 | $5,213,756 | 1 | |
| Aug 1, 2010 | 4 | 123,094 | -60% | 434,363 | $2,091,367 | $7,305,123 | 2 |
| Aug 8, 2010 | 6 | 67,267 | -45% | 501,630 | $1,296,908 | $8,602,031 | 3 |
| Aug 15, 2010 | 14 | 45,570 | -32% | 547,200 | $813,424 | $9,415,455 | 4 |
| Aug 22, 2010 | 16 | 42,077 | -8% | 589,277 | $699,741 | $10,115,196 | 5 |
| Aug 29, 2010 | 20 | 35,453 | -16% | 624,730 | $589,583 | $10,704,779 | 6 |
| Sep 5, 2010 | 28 | 21,384 | -40% | 646,114 | $369,516 | $11,074,295 | 7 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jul 25, 2010 | 1 | 95,703 | 95,703 | $2,388,747 | $2,388,747 | 1 | |
| Aug 1, 2010 | 4 | 24,085 | -75% | 119,788 | $481,452 | $2,870,199 | 2 |
| Aug 8, 2010 | 15 | 12,133 | -50% | 131,921 | $278,441 | $3,148,640 | 3 |
| Aug 15, 2010 | 9 | 7,534 | -38% | 139,455 | $193,012 | $3,341,652 | 4 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.