Fair*Game (2010) - Financial Information

Synopsis

Fair Game is a drama inspired by the experiences of real-life undercover CIA officer Valarie Plame, whose career is destroyed and her marriage strained to its limits when her covert status is exposed by a White House press leak. As a covert officer in the CIA's Counter-Proliferation Division, Valerie leads an investigation into the existence of weapons of mass destruction in Iraq. Valarie's husband, diplomat Joe Wilson, is drawn into the investigation to substantiate an alleged sale of enriched uranium from Niger. But when the Administration ignores his findings and uses the issue to support the call to war, Joe writes a New York Times editorial outlining his conclusions and ignites a firestorm of controversy.

Metrics

Opening Weekend:	$651,082 (6.8% of total gross)
Legs:	6.12 (domestic box office/biggest weekend)
Domestic Share:	43.8% (domestic box office/worldwide)
Theater counts:	46 opening theaters/436 max. theaters, 6.7 weeks average run per theater
Infl. Adj. Dom. BO	$13,032,406

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Movie Details

Domestic Releases:	November 5th, 2010 (Limited) by Summit Entertainment
Video Release:	March 29th, 2011 by Summit Home Video
MPAA Rating:	PG-13 for some language (Rating bulletin 2117, 4/21/2010)
Running Time:	105 minutes
Comparisons:	vs. Red Create your own comparison chart…
Keywords:	Secret Agent, Political, Foreign Language, Gulf War, Afghanistan War, Biographical Drama, Biography
Source:	Based on Real Life Events
Genre:	Drama
Production Method:	Live Action
Creative Type:	Dramatization
Production/Financing Companies:	Hypnotic, Weed Road Pictures, Zucker Pictures, River Road Entertainment, Image Nation Abu Dhabi, Participant Media
Production Countries:	United States
Languages:	English

Ranking on other Records and Milestones

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

DVD Sales: Tangled Straightens Out the Competition

April 11th, 2011

It was an awesome week for new releases on the sales chart, or should that be "new release". While there were five new releases to chart, one of them, Tangled, dominated selling 3.46 million units while generating $51.92 million in sales. It is already the biggest selling DVD of 2011. More...

DVD and Blu-ray Releases for March 29th, 2011

March 30th, 2011

It's a very busy week for DVD and Blu-ray releases with several top-tier releases, as well as plenty of interesting catalog titles. Paradoxically, this week's list could be rather short, as I've previously reviewed most of the major releases, while I'm still waiting on about half of the catalog titles to show up. So this week's list is mostly just links to the reviews already done and notices of what reviews to look forward to if / when late screeners arrive. In the meantime, the best of the best is a three-horse race between Tangled, Black Swan, and Mad Men: Season Four. All three are absolutely worth picking up, but for Pick of the Week I'm going with the Mad Men: Season Four on Blu-ray. More...

King of the Per Theater Chart

November 30th, 2010

Oscar hopeful, The King's Speech, took one giant leap forward in its quest to bring home the hardware as it topped the weekend per theater chart with and average of $88,863. You can't vote for a movie you haven't seen, so strong box office numbers usually mean more Awards Season Buzz, which in turn usually means better box office numbers. As it did on the overall box office chart, Tangled had to settle for second place on the per theater chart, but its average of $13,535 is still excellent for a saturation level release. The Legend of Pale Male was very close behind with $12,910 in its lone theater. Rounding out the $10,000 club was Harry Potter and the Deathly Hallows: Part I, with an average of $11,900. This is way lower than last week, but not many films earn an average of more than $10,000 during their second weekend of release while playing in more than 4000 theaters. More...

Harry Potter Tops Another Chart

November 23rd, 2010

The overall box office leader, Harry Potter and the Deathly Hallows: Part I, also led the way on the per theater chart, pulling in an average of $30,307 in more than 4000 theaters. Last week's winner, Tiny Furniture, was a distant second place, with $16,384 in one theater. Made in Dagenham opened with a disappointing average of $12,521 in three theaters. This should be enough to expand somewhat, but its chances of earning a significant measure of mainstream success took a hit over the weekend. White Material was right behind with an average of $11,538, also in three theaters. More...

Tiny is Anything But on Per Theater Chart

November 16th, 2010

It was a close race for the top of the per theater chart with Tiny Furniture coming out on top with $21,235 in its lone theater. Second place went to 127 Hours with an average of $19,934 in 22 theaters. This bodes well for its chances of expanding. More...

127 is Number One on Per Theater Chart

November 9th, 2010

There were a few limited releases to reach the $10,000 mark on the per theater chart this past weekend. 127 Hours lead the way with an impressive average of $66,213 in four theaters. Fair*Game was well back with $14,154, but it opened in 46 theaters, so this is a much better indicator of its chances to expand. The overall box office leader, MegaMind, was the only other film in the $10,000 club with an average of $11,668, but the second place film, Due Date, came very close with an average of $9,743. More...

Weekend Estimates: MegaMind First as Three Movies Top $20 Million

November 7th, 2010

MegaMind posted a solid $47.65 million to top the weekend chart, according to studio estimates released on Sunday. That's very much in line with the performance of other opening weekends for non-sequels from DreamWorks Animation. How to Train Your Dragon opened with $43.7 million earlier in the year; Monsters vs. Aliens posted $59.3 million in 2009, and fellow-November-opener Bee Movie scored $38 million back in 2007. Bee Movie ended up with $126 million in total in the US, and $150 million looks like the minimum benchmark for MegaMind as it looks forward to the lucrative holiday season. More...

Limited Releases Are Better Than Fair

November 5th, 2010

After weeks of waiting for the flood of Awards Season hopefuls to finally come out, it appears the wait is over with no less than three releases that could be vying for Oscars on February 27th of next year. Client 9, 127 Hours, and Fair*Game could all be in contention that night, while the latter two could be competing against each other. On the other hand, the competition could hurt at the box office. More...

2010 Preview: November

November 1st, 2010

November's here and expectations are all over the place. October saw 2010 lose ground to 2009, which is a bad sign going forward, but we also saw records fall. This month will undoubtedly see an increase in ticket sales over last month, what with the start of Awards Season and the Holidays, but the real question is how well it will compare with last year. Last November saw the release of a couple of surprise hits, none more surprising than The Blind Side, while in the end there were five $100 million movies and two that reached $200 million. Will that happen this year? Maybe. I count six films with a statistically significant shot at reaching $100 million, including three that might reach $200 million, and one of those has a shot at $300 million. That is on the high end, but even on the low end there are three $100 million movies coming out this month, including one that is all but guaranteed to reach $200 million in the end. More...