Haywire (2012) - Financial Information
- ️Wed Oct 26 2011
| Theatrical Performance | ||
| Domestic Box Office | $18,942,396 | Details |
| International Box Office | $17,432,304 | Details |
| Worldwide Box Office | $36,374,700 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $6,346,587 | Details |
| Est. Domestic Blu-ray Sales | $3,160,749 | Details |
| Total Est. Domestic Video Sales | $9,507,336 | |
| Further financial details... |
Synopsis
Mallory Kane is a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive.
Metrics
| Opening Weekend: | $8,425,370 (44.5% of total gross) |
| Legs: | 2.25 (domestic box office/biggest weekend) |
| Domestic Share: | 52.1% (domestic box office/worldwide) |
| Production Budget: | $23,000,000 (worldwide box office is 1.6 times production budget) |
| Theater counts: | 2,439 opening theaters/2,441 max. theaters, 2.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $26,914,373 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,001-4,100) | 4,020 | $18,942,396 |
| All Time International Box Office (Rank 3,801-3,900) | 3,896 | $17,432,304 |
| All Time Worldwide Box Office (Rank 3,901-4,000) | 3,937 | $36,374,700 |
| All Time Domestic Box Office for R Movies (Rank 1,401-1,500) | 1,440 | $18,942,396 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,033 | $17,432,304 |
| All Time Worldwide Box Office for R Movies (Rank 1,201-1,300) | 1,211 | $36,374,700 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | January 20th, 2012 (Wide) by Relativity |
| International Releases: | April 11th, 2012 (Wide) (Belgium)
April 13th, 2012 (Wide) (Brazil) April 13th, 2012 (Wide) (Norway) April 13th, 2012 (Wide) (Turkey) April 27th, 2012 (Wide) (Lithuania) ... Show all releases |
| Video Release: | May 1st, 2012 by Lionsgate Home Entertainment |
| MPAA Rating: | R for some violence. (Rating bulletin 2195, 10/26/2011) |
| Running Time: | 93 minutes |
| Comparisons: | vs. Aliens vs. Predator - Requiem Create your own comparison chart… |
| Keywords: | Non-Chronological, Secret Agent, Revenge, Undercover, Hitmen, Framed, Fugitive / On the Run, Surprise Twist, Action Thriller |
| Source: | Original Screenplay |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Relativity Media, Bord Scannan na hEireann, Irish Film Board, Gregory Jacobs |
| Production Countries: | Ireland, United States |
| Languages: | English |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,001-4,100) | 4,020 | $18,942,396 |
| All Time Domestic Inflation Adjusted Box Office (Rank 4,501-4,600) | 4,564 | $26,914,373 |
| All Time Domestic Non-Sequel Box Office (Rank 3,301-3,400) | 3,360 | $18,942,396 |
| Top-grossing movies at the domestic box office first released in 2012 (Rank 101-200) | 107 | $18,942,396 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,001-2,100) | 2,006 | $18,942,396 |
| All Time Domestic Box Office for Live Action Movies (Rank 3,501-3,600) | 3,545 | $18,942,396 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,101-2,200) | 2,124 | $18,942,396 |
| All Time Domestic Box Office for Thriller/Suspense Movies (Rank 301-400) | 373 | $18,942,396 |
| All Time Domestic Box Office for R Movies (Rank 1,401-1,500) | 1,440 | $18,942,396 |
| All Time Domestic Box Office for Relativity Movies | 20 | $18,942,396 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 6 | $8,425,370 | 2,439 | $3,454 | $8,425,370 | 1 | |
| Jan 27, 2012 | 10 | $4,002,760 | -52% | 2,441 | $1,640 | $15,281,962 | 2 |
| Feb 3, 2012 | 18 | $1,202,767 | -70% | 1,251 | $961 | $17,847,671 | 3 |
| Feb 10, 2012 | 38 | $204,442 | -83% | 263 | $777 | $18,579,451 | 4 |
| Feb 17, 2012 | 49 | $69,716 | -66% | 79 | $882 | $18,751,460 | 5 |
| Feb 24, 2012 | 58 | $40,071 | -43% | 37 | $1,083 | $18,827,165 | 6 |
| Mar 2, 2012 | 77 | $9,890 | -75% | 32 | $309 | $18,852,951 | 7 |
| Mar 9, 2012 | 57 | $41,369 | +318% | 82 | $505 | $18,898,179 | 8 |
| Mar 16, 2012 | 67 | $14,263 | -66% | 69 | $207 | $18,934,858 | 9 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 5 | $2,883,872 | 2,439 | $1,182 | $2,883,872 | 1 | ||
| Jan 21, 2012 | 6 | $3,801,602 | +32% | 2,439 | $1,559 | $6,685,474 | 2 | |
| Jan 22, 2012 | 6 | $1,739,896 | -54% | 2,439 | $713 | $8,425,370 | 3 | |
| Jan 23, 2012 | 4 | $728,968 | -58% | 2,439 | $299 | $9,154,338 | 4 | |
| Jan 24, 2012 | 5 | $878,313 | +20% | 2,439 | $360 | $10,032,651 | 5 | |
| Jan 25, 2012 | 5 | $629,455 | -28% | 2,439 | $258 | $10,662,106 | 6 | |
| Jan 26, 2012 | 5 | $617,096 | -2% | 2,439 | $253 | $11,279,202 | 7 | |
| Jan 27, 2012 | 10 | $1,170,795 | +90% | -59% | 2,441 | $480 | $12,449,997 | 8 |
| Jan 28, 2012 | 10 | $1,777,429 | +52% | -53% | 2,441 | $728 | $14,227,426 | 9 |
| Jan 29, 2012 | 10 | $1,054,536 | -41% | -39% | 2,441 | $432 | $15,281,962 | 10 |
| Jan 30, 2012 | 9 | $314,971 | -70% | -57% | 2,441 | $129 | $15,596,933 | 11 |
| Jan 31, 2012 | 9 | $411,029 | +30% | -53% | 2,441 | $168 | $16,007,962 | 12 |
| Feb 1, 2012 | 10 | $314,835 | -23% | -50% | 2,441 | $129 | $16,322,797 | 13 |
| Feb 2, 2012 | 10 | $322,107 | +2% | -48% | 2,441 | $132 | $16,644,904 | 14 |
| Feb 3, 2012 | - | $397,475 | +23% | -66% | 1,251 | $318 | $17,042,379 | 15 |
| Feb 4, 2012 | - | $608,370 | +53% | -66% | 1,251 | $486 | $17,650,749 | 16 |
| Feb 5, 2012 | - | $196,922 | -68% | -81% | 1,251 | $157 | $17,847,671 | 17 |
| Feb 6, 2012 | 15 | $131,306 | -33% | -58% | 1,251 | $105 | $17,978,977 | 18 |
| Feb 7, 2012 | 15 | $151,517 | +15% | -63% | 1,251 | $121 | $18,130,494 | 19 |
| Feb 8, 2012 | 15 | $121,345 | -20% | -61% | 1,251 | $97 | $18,251,839 | 20 |
| Feb 9, 2012 | 15 | $123,170 | +2% | -62% | 1,251 | $98 | $18,375,009 | 21 |
| Feb 10, 2012 | - | $58,347 | -53% | -85% | 263 | $222 | $18,433,356 | 22 |
| Feb 11, 2012 | - | $92,285 | +58% | -85% | 263 | $351 | $18,525,641 | 23 |
| Feb 12, 2012 | - | $53,810 | -42% | -73% | 263 | $205 | $18,579,451 | 24 |
| Feb 13, 2012 | - | $19,634 | -64% | -85% | 263 | $75 | $18,599,085 | 25 |
| Feb 14, 2012 | - | $39,039 | +99% | -74% | 263 | $148 | $18,638,124 | 26 |
| Feb 15, 2012 | - | $21,484 | -45% | -82% | 263 | $82 | $18,659,608 | 27 |
| Feb 16, 2012 | - | $22,136 | +3% | -82% | 263 | $84 | $18,681,744 | 28 |
| Feb 17, 2012 | - | $17,464 | -21% | -70% | 79 | $221 | $18,699,208 | 29 |
| Feb 18, 2012 | - | $29,146 | +67% | -68% | 79 | $369 | $18,728,354 | 30 |
| Feb 19, 2012 | - | $23,106 | -21% | -57% | 79 | $292 | $18,751,460 | 31 |
| Feb 20, 2012 | - | $14,649 | -37% | -25% | 79 | $185 | $18,766,109 | 32 |
| Feb 21, 2012 | - | $7,961 | -46% | -80% | 79 | $101 | $18,774,070 | 33 |
| Feb 22, 2012 | - | $6,408 | -20% | -70% | 79 | $81 | $18,780,478 | 34 |
| Feb 23, 2012 | - | $6,616 | +3% | -70% | 79 | $84 | $18,787,094 | 35 |
| Feb 24, 2012 | - | $14,203 | +115% | -19% | 37 | $384 | $18,801,297 | 36 |
| Feb 25, 2012 | - | $17,546 | +24% | -40% | 37 | $474 | $18,818,843 | 37 |
| Feb 26, 2012 | - | $8,322 | -53% | -64% | 37 | $225 | $18,827,165 | 38 |
| Feb 27, 2012 | - | $3,089 | -63% | -79% | 37 | $83 | $18,830,254 | 39 |
| Feb 28, 2012 | - | $4,637 | +50% | -42% | 37 | $125 | $18,834,891 | 40 |
| Feb 29, 2012 | - | $3,964 | -15% | -38% | 37 | $107 | $18,838,855 | 41 |
| Mar 1, 2012 | - | $4,206 | +6% | -36% | 37 | $114 | $18,843,061 | 42 |
| Mar 2, 2012 | - | $2,866 | -32% | -80% | 32 | $90 | $18,845,927 | 43 |
| Mar 3, 2012 | - | $5,010 | +75% | -71% | 32 | $157 | $18,850,937 | 44 |
| Mar 4, 2012 | - | $2,014 | -60% | -76% | 32 | $63 | $18,852,951 | 45 |
| Mar 5, 2012 | - | $983 | -51% | -68% | 32 | $31 | $18,853,934 | 46 |
| Mar 6, 2012 | - | $1,136 | +16% | -76% | 32 | $36 | $18,855,070 | 47 |
| Mar 7, 2012 | - | $934 | -18% | -76% | 32 | $29 | $18,856,004 | 48 |
| Mar 8, 2012 | - | $806 | -14% | -81% | 32 | $25 | $18,856,810 | 49 |
| Mar 9, 2012 | - | $12,067 | +1,397% | +321% | 82 | $147 | $18,868,877 | 50 |
| Mar 10, 2012 | - | $17,674 | +46% | +253% | 82 | $216 | $18,886,551 | 51 |
| Mar 11, 2012 | - | $11,628 | -34% | +477% | 82 | $142 | $18,898,179 | 52 |
| Mar 12, 2012 | - | $5,468 | -53% | +456% | 82 | $67 | $18,903,647 | 53 |
| Mar 13, 2012 | - | $6,062 | +11% | +434% | 82 | $74 | $18,909,709 | 54 |
| Mar 14, 2012 | - | $5,037 | -17% | +439% | 82 | $61 | $18,914,746 | 55 |
| Mar 15, 2012 | - | $5,849 | +16% | +626% | 82 | $71 | $18,920,595 | 56 |
| Mar 16, 2012 | - | $4,347 | -26% | -64% | 69 | $63 | $18,924,942 | 57 |
| Mar 17, 2012 | - | $5,744 | +32% | -68% | 69 | $83 | $18,930,686 | 58 |
| Mar 18, 2012 | - | $4,172 | -27% | -64% | 69 | $60 | $18,934,858 | 59 |
| Mar 19, 2012 | - | $1,456 | -65% | -73% | 69 | $21 | $18,936,314 | 60 |
| Mar 20, 2012 | - | $2,071 | +42% | -66% | 69 | $30 | $18,938,385 | 61 |
| Mar 21, 2012 | - | $1,785 | -14% | -65% | 69 | $26 | $18,940,170 | 62 |
| Mar 22, 2012 | - | $2,226 | +25% | -62% | 69 | $32 | $18,942,396 | 63 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 5 | $11,279,202 | 2,439 | $4,625 | $11,279,202 | 1 | |
| Jan 27, 2012 | 10 | $5,365,702 | -52% | 2,441 | $2,198 | $16,644,904 | 2 |
| Feb 3, 2012 | 18 | $1,730,105 | -68% | 1,251 | $1,383 | $18,375,009 | 3 |
| Feb 10, 2012 | 36 | $306,735 | -82% | 263 | $1,166 | $18,681,744 | 4 |
| Feb 17, 2012 | 50 | $105,350 | -66% | 79 | $1,334 | $18,787,094 | 5 |
| Feb 24, 2012 | 55 | $55,967 | -47% | 37 | $1,513 | $18,843,061 | 6 |
| Mar 2, 2012 | 75 | $13,749 | -75% | 32 | $430 | $18,856,810 | 7 |
| Mar 9, 2012 | 58 | $63,785 | +364% | 82 | $778 | $18,920,595 | 8 |
| Mar 16, 2012 | 66 | $21,801 | -66% | 69 | $316 | $18,942,396 | 9 |
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens |
Maximum Screens |
Theatrical Engagements |
Total Box Office |
Report Date |
|---|---|---|---|---|---|---|---|
| Argentina | 6/14/2012 | $36,922 | 15 | 15 | 17 | $201,678 | 12/29/2018 |
| Belgium | 4/11/2012 | $0 | 0 | 15 | 37 | $305,495 | 12/10/2015 |
| Bolivia | 9/20/2012 | $2,755 | 3 | 3 | 6 | $4,969 | 12/29/2018 |
| Brazil | 4/13/2012 | $0 | 0 | 27 | 34 | $508,966 | 12/10/2015 |
| Chile | 9/20/2012 | $34,532 | 11 | 11 | 18 | $50,468 | 12/29/2018 |
| France | 7/11/2012 | $602,461 | 136 | 136 | 269 | $1,027,596 | 12/11/2015 |
| Greece | 5/10/2012 | $75,819 | 24 | 24 | 61 | $196,465 | 12/10/2015 |
| Kenya | 9/14/2012 | $1,028 | 3 | 4 | 10 | $5,863 | 12/29/2018 |
| Lithuania | 4/27/2012 | $4,056 | 5 | 5 | 14 | $14,524 | 12/6/2015 |
| Norway | 4/13/2012 | $0 | 0 | 9 | 11 | $176,325 | 12/6/2015 |
| Peru | 8/2/2012 | $74,838 | 19 | 19 | 61 | $182,816 | 12/29/2018 |
| Portugal | 5/10/2012 | $64,916 | 34 | 35 | 82 | $133,592 | 12/10/2015 |
| South Africa | 8/10/2012 | $38,361 | 21 | 21 | 21 | $38,361 | 12/11/2015 |
| South Korea | 7/5/2012 | $168,954 | 199 | 199 | 199 | $213,109 | 12/10/2015 |
| Switzerland | 7/11/2012 | $27,794 | 6 | 6 | 6 | $31,977 | 12/11/2015 |
| Turkey | 4/13/2012 | $0 | 0 | 33 | 60 | $198,193 | 12/29/2018 |
| Uruguay | 9/28/2012 | $7,343 | 3 | 3 | 7 | $16,311 | 12/29/2018 |
| Venezuela | 8/31/2012 | $116,048 | 30 | 30 | 67 | $344,448 | 12/11/2015 |
| Rest of World | $13,781,148 | ||||||
| International Total | $17,432,304 | 12/29/2018 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 3,801-3,900) | 3,896 | $17,432,304 |
| All Time International Non-Sequel Box Office (Rank 3,101-3,200) | 3,175 | $17,432,304 |
| Top 2012 Movies at the International Box Office (Rank 101-200) | 195 | $17,432,304 |
| All Time International Box Office for Original Screenplay Movies (Rank 1,901-2,000) | 1,964 | $17,432,304 |
| All Time International Box Office for Live Action Movies (Rank 3,201-3,300) | 3,225 | $17,432,304 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 1,901-2,000) | 1,928 | $17,432,304 |
| All Time International Box Office for Thriller/Suspense Movies (Rank 301-400) | 361 | $17,432,304 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,033 | $17,432,304 |
| All Time International Box Office for Relativity Movies | 11 | $17,432,304 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 3,901-4,000) | 3,937 | $36,374,700 |
| All Time Worldwide Non-Sequel Box Office (Rank 3,201-3,300) | 3,211 | $36,374,700 |
| Top 2012 Movies at the Worldwide Box Office (Rank 101-200) | 138 | $36,374,700 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,901-2,000) | 1,981 | $36,374,700 |
| All Time Worldwide Box Office for Live Action Movies (Rank 3,301-3,400) | 3,381 | $36,374,700 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,001-2,100) | 2,017 | $36,374,700 |
| All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 301-400) | 359 | $36,374,700 |
| All Time Worldwide Box Office for R Movies (Rank 1,201-1,300) | 1,211 | $36,374,700 |
| All Time Worldwide Box Office for Relativity Movies | 18 | $36,374,700 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| May 6, 2012 | 3 | 191,823 | 191,823 | $2,869,672 | $2,869,672 | 1 | |
| May 13, 2012 | 11 | 63,899 | -67% | 255,722 | $955,929 | $3,825,601 | 2 |
| May 20, 2012 | 20 | 29,988 | -53% | 285,710 | $453,419 | $4,279,020 | 3 |
| May 27, 2012 | 29 | 16,617 | -45% | 302,327 | $254,572 | $4,533,592 | 4 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| May 6, 2012 | 1 | 65,069 | 65,069 | $1,298,777 | $1,298,777 | 1 | |
| May 13, 2012 | 7 | 24,212 | -63% | 89,281 | $484,007 | $1,782,784 | 2 |
| May 20, 2012 | 19 | 10,801 | -55% | 100,082 | $216,774 | $1,999,558 | 3 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
Blu-ray Sales: New Releases Go Haywire
May 16th, 2012
We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart. There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share. Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters.
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DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market
May 15th, 2012
New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market.
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Blu-ray Sales: Contraband Can't Hide at the Top
May 8th, 2012
There were only two new releases to earn a spot on the Blu-ray sales chart, but one of them, Contraband, took top spot on the chart. The film sold 510,000 units / $10.19 million giving it an opening week Blu-ray share of 52%. At this point, any action film that doesn't open with a 50% Blu-ray share should be considered a disappointment.
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DVD and Blu-ray Releases for May 1st, 2012
May 1st, 2012
It's yet another very slow week on the home market. In fact, all of May is very slow on the home market, although this is not surprising for this time of year. I'm not even going to attempt to pad out the list this week. Is there anything in contention for Pick of the Week? Fortunately, the answer to that is yes. Unfortunately, the screener is late. Normally I really don't like awarding Pick of the Week to a film when the screener is late, but in this case, Haywire is head and shoulders above the rest, so unless the Blu-ray has less than zero special features, it's the best out there.
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Weekend Wrap-Up: Colorful Results over the Weekend
January 30th, 2012
January completed the sweep this weekend, despite slipping 6% from last weekend to $126 million over the weekend. This was still 16% higher than the same weekend last year, meaning three out of the four weekends in January saw double-digit gains over 2011 and by the end, 2012's lead over 2011 was 12% at $812 million to $726 million. I'm starting to get a little optimistic and hopefully this trend will continue next month.
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Weekend Wrap-Up: Underworld Rises to the Top
January 23rd, 2012
2012 has gone three for three in the year-over-year comparison. This weekend we have a couple films do a little better than expected and a couple films struggle a little bit, but the overall box office was up 1% from last weekend to $134 million. More importantly, the box office was up 30% from last year. Not only did we have better strength on top with Underworld: Awakening earning $25 million, but we also had much stronger depth. This bodes well going into next week and hopefully January will complete the sweep when compared to last year. Year-to-Date, 2012 now has a 15% lead over 2011 at $748 million to $653 million. It is still far too early to declare victory, but every dollar earned now puts us one dollar closer to matching last year's total.
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Weekend Estimates: Underworld Awakens Box Office
January 22nd, 2012
A solid $25.4 million projected opening for Underworld: Awakening this weekend, backed by a better-than-expected $19.1 million for Red Tails will help give the industry a healthy start to 2012. Based on studio estimates released on Sunday, business this weekend should be up about 30% from the same weekend last year, and 2012 is currently running about 11% ahead of 2011. Obviously there's a long way to go, but early momentum is always useful.
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Weekend Predictions: Will the Box Office Wake Up?
January 19th, 2012
It's very early in the year, but so far 2012 is on a winning streak. Will that streak continue this weekend? This weekend we have three wide releases, Underworld: Awakening, Red Tails, and Haywire, plus a wide expansion, Extremely Loud and Incredibly Close. Conversely, last year there was only one wide release, No Strings Attached, plus only one holdover that earned more than $10 million, The Green Hornet. This year we should have five films earning more than $10 million and this depth should help 2012 earn a win in the year-over-year comparison.
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2012 Preview: January
January 1st, 2012
2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended.
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Synopsis
Mallory Kane is a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive.
Metrics
| Opening Weekend: | $8,425,370 (44.5% of total gross) |
| Legs: | 2.25 (domestic box office/biggest weekend) |
| Domestic Share: | 52.1% (domestic box office/worldwide) |
| Production Budget: | $23,000,000 (worldwide box office is 1.6 times production budget) |
| Theater counts: | 2,439 opening theaters/2,441 max. theaters, 2.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $26,914,373 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,001-4,100) | 4,020 | $18,942,396 |
| All Time International Box Office (Rank 3,801-3,900) | 3,896 | $17,432,304 |
| All Time Worldwide Box Office (Rank 3,901-4,000) | 3,937 | $36,374,700 |
| All Time Domestic Box Office for R Movies (Rank 1,401-1,500) | 1,440 | $18,942,396 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,033 | $17,432,304 |
| All Time Worldwide Box Office for R Movies (Rank 1,201-1,300) | 1,211 | $36,374,700 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
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Movie Details
| Domestic Releases: | January 20th, 2012 (Wide) by Relativity |
| International Releases: | April 11th, 2012 (Wide) (Belgium)
April 13th, 2012 (Wide) (Brazil) April 13th, 2012 (Wide) (Norway) April 13th, 2012 (Wide) (Turkey) April 27th, 2012 (Wide) (Lithuania) ... Show all releases |
| Video Release: | May 1st, 2012 by Lionsgate Home Entertainment |
| MPAA Rating: | R for some violence. (Rating bulletin 2195, 10/26/2011) |
| Running Time: | 93 minutes |
| Comparisons: | vs. Aliens vs. Predator - Requiem Create your own comparison chart… |
| Keywords: | Non-Chronological, Secret Agent, Revenge, Undercover, Hitmen, Framed, Fugitive / On the Run, Surprise Twist, Action Thriller |
| Source: | Original Screenplay |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Relativity Media, Bord Scannan na hEireann, Irish Film Board, Gregory Jacobs |
| Production Countries: | Ireland, United States |
| Languages: | English |
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
Blu-ray Sales: New Releases Go Haywire
May 16th, 2012
We are in the slowest time of year on the home market, and it is really showing on the Blu-ray sales chart. There were only three new releases to place on the Blu-ray sales chart this week, and only one of them earned a respectable opening week Blu-ray share. Haywire opened in first place with 185,000 units / $3.69 million giving it a Blu-ray share of 49%. That's a solid percentage for a film that struggled to find an audience in theaters.
More...
DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market
May 15th, 2012
New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market.
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Blu-ray Sales: Contraband Can't Hide at the Top
May 8th, 2012
There were only two new releases to earn a spot on the Blu-ray sales chart, but one of them, Contraband, took top spot on the chart. The film sold 510,000 units / $10.19 million giving it an opening week Blu-ray share of 52%. At this point, any action film that doesn't open with a 50% Blu-ray share should be considered a disappointment.
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DVD and Blu-ray Releases for May 1st, 2012
May 1st, 2012
It's yet another very slow week on the home market. In fact, all of May is very slow on the home market, although this is not surprising for this time of year. I'm not even going to attempt to pad out the list this week. Is there anything in contention for Pick of the Week? Fortunately, the answer to that is yes. Unfortunately, the screener is late. Normally I really don't like awarding Pick of the Week to a film when the screener is late, but in this case, Haywire is head and shoulders above the rest, so unless the Blu-ray has less than zero special features, it's the best out there.
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Weekend Wrap-Up: Colorful Results over the Weekend
January 30th, 2012
January completed the sweep this weekend, despite slipping 6% from last weekend to $126 million over the weekend. This was still 16% higher than the same weekend last year, meaning three out of the four weekends in January saw double-digit gains over 2011 and by the end, 2012's lead over 2011 was 12% at $812 million to $726 million. I'm starting to get a little optimistic and hopefully this trend will continue next month.
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Weekend Wrap-Up: Underworld Rises to the Top
January 23rd, 2012
2012 has gone three for three in the year-over-year comparison. This weekend we have a couple films do a little better than expected and a couple films struggle a little bit, but the overall box office was up 1% from last weekend to $134 million. More importantly, the box office was up 30% from last year. Not only did we have better strength on top with Underworld: Awakening earning $25 million, but we also had much stronger depth. This bodes well going into next week and hopefully January will complete the sweep when compared to last year. Year-to-Date, 2012 now has a 15% lead over 2011 at $748 million to $653 million. It is still far too early to declare victory, but every dollar earned now puts us one dollar closer to matching last year's total.
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Weekend Estimates: Underworld Awakens Box Office
January 22nd, 2012
A solid $25.4 million projected opening for Underworld: Awakening this weekend, backed by a better-than-expected $19.1 million for Red Tails will help give the industry a healthy start to 2012. Based on studio estimates released on Sunday, business this weekend should be up about 30% from the same weekend last year, and 2012 is currently running about 11% ahead of 2011. Obviously there's a long way to go, but early momentum is always useful.
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Weekend Predictions: Will the Box Office Wake Up?
January 19th, 2012
It's very early in the year, but so far 2012 is on a winning streak. Will that streak continue this weekend? This weekend we have three wide releases, Underworld: Awakening, Red Tails, and Haywire, plus a wide expansion, Extremely Loud and Incredibly Close. Conversely, last year there was only one wide release, No Strings Attached, plus only one holdover that earned more than $10 million, The Green Hornet. This year we should have five films earning more than $10 million and this depth should help 2012 earn a win in the year-over-year comparison.
More...
2012 Preview: January
January 1st, 2012
2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended.
More...
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,001-4,100) | 4,020 | $18,942,396 |
| All Time Domestic Inflation Adjusted Box Office (Rank 4,501-4,600) | 4,564 | $26,914,373 |
| All Time Domestic Non-Sequel Box Office (Rank 3,301-3,400) | 3,360 | $18,942,396 |
| Top-grossing movies at the domestic box office first released in 2012 (Rank 101-200) | 107 | $18,942,396 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,001-2,100) | 2,006 | $18,942,396 |
| All Time Domestic Box Office for Live Action Movies (Rank 3,501-3,600) | 3,545 | $18,942,396 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,101-2,200) | 2,124 | $18,942,396 |
| All Time Domestic Box Office for Thriller/Suspense Movies (Rank 301-400) | 373 | $18,942,396 |
| All Time Domestic Box Office for R Movies (Rank 1,401-1,500) | 1,440 | $18,942,396 |
| All Time Domestic Box Office for Relativity Movies | 20 | $18,942,396 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 6 | $8,425,370 | 2,439 | $3,454 | $8,425,370 | 1 | |
| Jan 27, 2012 | 10 | $4,002,760 | -52% | 2,441 | $1,640 | $15,281,962 | 2 |
| Feb 3, 2012 | 18 | $1,202,767 | -70% | 1,251 | $961 | $17,847,671 | 3 |
| Feb 10, 2012 | 38 | $204,442 | -83% | 263 | $777 | $18,579,451 | 4 |
| Feb 17, 2012 | 49 | $69,716 | -66% | 79 | $882 | $18,751,460 | 5 |
| Feb 24, 2012 | 58 | $40,071 | -43% | 37 | $1,083 | $18,827,165 | 6 |
| Mar 2, 2012 | 77 | $9,890 | -75% | 32 | $309 | $18,852,951 | 7 |
| Mar 9, 2012 | 57 | $41,369 | +318% | 82 | $505 | $18,898,179 | 8 |
| Mar 16, 2012 | 67 | $14,263 | -66% | 69 | $207 | $18,934,858 | 9 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 5 | $2,883,872 | 2,439 | $1,182 | $2,883,872 | 1 | ||
| Jan 21, 2012 | 6 | $3,801,602 | +32% | 2,439 | $1,559 | $6,685,474 | 2 | |
| Jan 22, 2012 | 6 | $1,739,896 | -54% | 2,439 | $713 | $8,425,370 | 3 | |
| Jan 23, 2012 | 4 | $728,968 | -58% | 2,439 | $299 | $9,154,338 | 4 | |
| Jan 24, 2012 | 5 | $878,313 | +20% | 2,439 | $360 | $10,032,651 | 5 | |
| Jan 25, 2012 | 5 | $629,455 | -28% | 2,439 | $258 | $10,662,106 | 6 | |
| Jan 26, 2012 | 5 | $617,096 | -2% | 2,439 | $253 | $11,279,202 | 7 | |
| Jan 27, 2012 | 10 | $1,170,795 | +90% | -59% | 2,441 | $480 | $12,449,997 | 8 |
| Jan 28, 2012 | 10 | $1,777,429 | +52% | -53% | 2,441 | $728 | $14,227,426 | 9 |
| Jan 29, 2012 | 10 | $1,054,536 | -41% | -39% | 2,441 | $432 | $15,281,962 | 10 |
| Jan 30, 2012 | 9 | $314,971 | -70% | -57% | 2,441 | $129 | $15,596,933 | 11 |
| Jan 31, 2012 | 9 | $411,029 | +30% | -53% | 2,441 | $168 | $16,007,962 | 12 |
| Feb 1, 2012 | 10 | $314,835 | -23% | -50% | 2,441 | $129 | $16,322,797 | 13 |
| Feb 2, 2012 | 10 | $322,107 | +2% | -48% | 2,441 | $132 | $16,644,904 | 14 |
| Feb 3, 2012 | - | $397,475 | +23% | -66% | 1,251 | $318 | $17,042,379 | 15 |
| Feb 4, 2012 | - | $608,370 | +53% | -66% | 1,251 | $486 | $17,650,749 | 16 |
| Feb 5, 2012 | - | $196,922 | -68% | -81% | 1,251 | $157 | $17,847,671 | 17 |
| Feb 6, 2012 | 15 | $131,306 | -33% | -58% | 1,251 | $105 | $17,978,977 | 18 |
| Feb 7, 2012 | 15 | $151,517 | +15% | -63% | 1,251 | $121 | $18,130,494 | 19 |
| Feb 8, 2012 | 15 | $121,345 | -20% | -61% | 1,251 | $97 | $18,251,839 | 20 |
| Feb 9, 2012 | 15 | $123,170 | +2% | -62% | 1,251 | $98 | $18,375,009 | 21 |
| Feb 10, 2012 | - | $58,347 | -53% | -85% | 263 | $222 | $18,433,356 | 22 |
| Feb 11, 2012 | - | $92,285 | +58% | -85% | 263 | $351 | $18,525,641 | 23 |
| Feb 12, 2012 | - | $53,810 | -42% | -73% | 263 | $205 | $18,579,451 | 24 |
| Feb 13, 2012 | - | $19,634 | -64% | -85% | 263 | $75 | $18,599,085 | 25 |
| Feb 14, 2012 | - | $39,039 | +99% | -74% | 263 | $148 | $18,638,124 | 26 |
| Feb 15, 2012 | - | $21,484 | -45% | -82% | 263 | $82 | $18,659,608 | 27 |
| Feb 16, 2012 | - | $22,136 | +3% | -82% | 263 | $84 | $18,681,744 | 28 |
| Feb 17, 2012 | - | $17,464 | -21% | -70% | 79 | $221 | $18,699,208 | 29 |
| Feb 18, 2012 | - | $29,146 | +67% | -68% | 79 | $369 | $18,728,354 | 30 |
| Feb 19, 2012 | - | $23,106 | -21% | -57% | 79 | $292 | $18,751,460 | 31 |
| Feb 20, 2012 | - | $14,649 | -37% | -25% | 79 | $185 | $18,766,109 | 32 |
| Feb 21, 2012 | - | $7,961 | -46% | -80% | 79 | $101 | $18,774,070 | 33 |
| Feb 22, 2012 | - | $6,408 | -20% | -70% | 79 | $81 | $18,780,478 | 34 |
| Feb 23, 2012 | - | $6,616 | +3% | -70% | 79 | $84 | $18,787,094 | 35 |
| Feb 24, 2012 | - | $14,203 | +115% | -19% | 37 | $384 | $18,801,297 | 36 |
| Feb 25, 2012 | - | $17,546 | +24% | -40% | 37 | $474 | $18,818,843 | 37 |
| Feb 26, 2012 | - | $8,322 | -53% | -64% | 37 | $225 | $18,827,165 | 38 |
| Feb 27, 2012 | - | $3,089 | -63% | -79% | 37 | $83 | $18,830,254 | 39 |
| Feb 28, 2012 | - | $4,637 | +50% | -42% | 37 | $125 | $18,834,891 | 40 |
| Feb 29, 2012 | - | $3,964 | -15% | -38% | 37 | $107 | $18,838,855 | 41 |
| Mar 1, 2012 | - | $4,206 | +6% | -36% | 37 | $114 | $18,843,061 | 42 |
| Mar 2, 2012 | - | $2,866 | -32% | -80% | 32 | $90 | $18,845,927 | 43 |
| Mar 3, 2012 | - | $5,010 | +75% | -71% | 32 | $157 | $18,850,937 | 44 |
| Mar 4, 2012 | - | $2,014 | -60% | -76% | 32 | $63 | $18,852,951 | 45 |
| Mar 5, 2012 | - | $983 | -51% | -68% | 32 | $31 | $18,853,934 | 46 |
| Mar 6, 2012 | - | $1,136 | +16% | -76% | 32 | $36 | $18,855,070 | 47 |
| Mar 7, 2012 | - | $934 | -18% | -76% | 32 | $29 | $18,856,004 | 48 |
| Mar 8, 2012 | - | $806 | -14% | -81% | 32 | $25 | $18,856,810 | 49 |
| Mar 9, 2012 | - | $12,067 | +1,397% | +321% | 82 | $147 | $18,868,877 | 50 |
| Mar 10, 2012 | - | $17,674 | +46% | +253% | 82 | $216 | $18,886,551 | 51 |
| Mar 11, 2012 | - | $11,628 | -34% | +477% | 82 | $142 | $18,898,179 | 52 |
| Mar 12, 2012 | - | $5,468 | -53% | +456% | 82 | $67 | $18,903,647 | 53 |
| Mar 13, 2012 | - | $6,062 | +11% | +434% | 82 | $74 | $18,909,709 | 54 |
| Mar 14, 2012 | - | $5,037 | -17% | +439% | 82 | $61 | $18,914,746 | 55 |
| Mar 15, 2012 | - | $5,849 | +16% | +626% | 82 | $71 | $18,920,595 | 56 |
| Mar 16, 2012 | - | $4,347 | -26% | -64% | 69 | $63 | $18,924,942 | 57 |
| Mar 17, 2012 | - | $5,744 | +32% | -68% | 69 | $83 | $18,930,686 | 58 |
| Mar 18, 2012 | - | $4,172 | -27% | -64% | 69 | $60 | $18,934,858 | 59 |
| Mar 19, 2012 | - | $1,456 | -65% | -73% | 69 | $21 | $18,936,314 | 60 |
| Mar 20, 2012 | - | $2,071 | +42% | -66% | 69 | $30 | $18,938,385 | 61 |
| Mar 21, 2012 | - | $1,785 | -14% | -65% | 69 | $26 | $18,940,170 | 62 |
| Mar 22, 2012 | - | $2,226 | +25% | -62% | 69 | $32 | $18,942,396 | 63 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 5 | $11,279,202 | 2,439 | $4,625 | $11,279,202 | 1 | |
| Jan 27, 2012 | 10 | $5,365,702 | -52% | 2,441 | $2,198 | $16,644,904 | 2 |
| Feb 3, 2012 | 18 | $1,730,105 | -68% | 1,251 | $1,383 | $18,375,009 | 3 |
| Feb 10, 2012 | 36 | $306,735 | -82% | 263 | $1,166 | $18,681,744 | 4 |
| Feb 17, 2012 | 50 | $105,350 | -66% | 79 | $1,334 | $18,787,094 | 5 |
| Feb 24, 2012 | 55 | $55,967 | -47% | 37 | $1,513 | $18,843,061 | 6 |
| Mar 2, 2012 | 75 | $13,749 | -75% | 32 | $430 | $18,856,810 | 7 |
| Mar 9, 2012 | 58 | $63,785 | +364% | 82 | $778 | $18,920,595 | 8 |
| Mar 16, 2012 | 66 | $21,801 | -66% | 69 | $316 | $18,942,396 | 9 |
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens |
Maximum Screens |
Theatrical Engagements |
Total Box Office |
Report Date |
|---|---|---|---|---|---|---|---|
| Argentina | 6/14/2012 | $36,922 | 15 | 15 | 17 | $201,678 | 12/29/2018 |
| Belgium | 4/11/2012 | $0 | 0 | 15 | 37 | $305,495 | 12/10/2015 |
| Bolivia | 9/20/2012 | $2,755 | 3 | 3 | 6 | $4,969 | 12/29/2018 |
| Brazil | 4/13/2012 | $0 | 0 | 27 | 34 | $508,966 | 12/10/2015 |
| Chile | 9/20/2012 | $34,532 | 11 | 11 | 18 | $50,468 | 12/29/2018 |
| France | 7/11/2012 | $602,461 | 136 | 136 | 269 | $1,027,596 | 12/11/2015 |
| Greece | 5/10/2012 | $75,819 | 24 | 24 | 61 | $196,465 | 12/10/2015 |
| Kenya | 9/14/2012 | $1,028 | 3 | 4 | 10 | $5,863 | 12/29/2018 |
| Lithuania | 4/27/2012 | $4,056 | 5 | 5 | 14 | $14,524 | 12/6/2015 |
| Norway | 4/13/2012 | $0 | 0 | 9 | 11 | $176,325 | 12/6/2015 |
| Peru | 8/2/2012 | $74,838 | 19 | 19 | 61 | $182,816 | 12/29/2018 |
| Portugal | 5/10/2012 | $64,916 | 34 | 35 | 82 | $133,592 | 12/10/2015 |
| South Africa | 8/10/2012 | $38,361 | 21 | 21 | 21 | $38,361 | 12/11/2015 |
| South Korea | 7/5/2012 | $168,954 | 199 | 199 | 199 | $213,109 | 12/10/2015 |
| Switzerland | 7/11/2012 | $27,794 | 6 | 6 | 6 | $31,977 | 12/11/2015 |
| Turkey | 4/13/2012 | $0 | 0 | 33 | 60 | $198,193 | 12/29/2018 |
| Uruguay | 9/28/2012 | $7,343 | 3 | 3 | 7 | $16,311 | 12/29/2018 |
| Venezuela | 8/31/2012 | $116,048 | 30 | 30 | 67 | $344,448 | 12/11/2015 |
| Rest of World | $13,781,148 | ||||||
| International Total | $17,432,304 | 12/29/2018 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 3,801-3,900) | 3,896 | $17,432,304 |
| All Time International Non-Sequel Box Office (Rank 3,101-3,200) | 3,175 | $17,432,304 |
| Top 2012 Movies at the International Box Office (Rank 101-200) | 195 | $17,432,304 |
| All Time International Box Office for Original Screenplay Movies (Rank 1,901-2,000) | 1,964 | $17,432,304 |
| All Time International Box Office for Live Action Movies (Rank 3,201-3,300) | 3,225 | $17,432,304 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 1,901-2,000) | 1,928 | $17,432,304 |
| All Time International Box Office for Thriller/Suspense Movies (Rank 301-400) | 361 | $17,432,304 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,033 | $17,432,304 |
| All Time International Box Office for Relativity Movies | 11 | $17,432,304 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 3,901-4,000) | 3,937 | $36,374,700 |
| All Time Worldwide Non-Sequel Box Office (Rank 3,201-3,300) | 3,211 | $36,374,700 |
| Top 2012 Movies at the Worldwide Box Office (Rank 101-200) | 138 | $36,374,700 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,901-2,000) | 1,981 | $36,374,700 |
| All Time Worldwide Box Office for Live Action Movies (Rank 3,301-3,400) | 3,381 | $36,374,700 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,001-2,100) | 2,017 | $36,374,700 |
| All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 301-400) | 359 | $36,374,700 |
| All Time Worldwide Box Office for R Movies (Rank 1,201-1,300) | 1,211 | $36,374,700 |
| All Time Worldwide Box Office for Relativity Movies | 18 | $36,374,700 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| May 6, 2012 | 3 | 191,823 | 191,823 | $2,869,672 | $2,869,672 | 1 | |
| May 13, 2012 | 11 | 63,899 | -67% | 255,722 | $955,929 | $3,825,601 | 2 |
| May 20, 2012 | 20 | 29,988 | -53% | 285,710 | $453,419 | $4,279,020 | 3 |
| May 27, 2012 | 29 | 16,617 | -45% | 302,327 | $254,572 | $4,533,592 | 4 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| May 6, 2012 | 1 | 65,069 | 65,069 | $1,298,777 | $1,298,777 | 1 | |
| May 13, 2012 | 7 | 24,212 | -63% | 89,281 | $484,007 | $1,782,784 | 2 |
| May 20, 2012 | 19 | 10,801 | -55% | 100,082 | $216,774 | $1,999,558 | 3 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.