Legend of the Guardians: The Owls of Ga'Hoole (2010) - Financial Information
- ️Wed Aug 18 2010
Metrics
| Opening Weekend: | $16,112,211 (28.9% of total gross) |
| Legs: | 3.46 (domestic box office/biggest weekend) |
| Domestic Share: | 39.8% (domestic box office/worldwide) |
| Production Budget: | $100,000,000 (worldwide box office is 1.4 times production budget) |
| Theater counts: | 3,575 opening theaters/3,575 max. theaters, 5.5 weeks average run per theater |
| Infl. Adj. Dom. BO | $76,067,561 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 1,601-1,700) | 1,689 | $55,675,313 |
| All Time International Box Office (Rank 1,301-1,400) | 1,354 | $84,041,404 |
| All Time Worldwide Box Office (Rank 1,301-1,400) | 1,395 | $139,716,717 |
| All Time Domestic Box Office for Digital Animation Movies (Rank 101-200) | 148 | $55,675,313 |
| All Time International Box Office for Digital Animation Movies (Rank 101-200) | 170 | $84,041,404 |
| All Time Worldwide Box Office for Digital Animation Movies (Rank 101-200) | 159 | $139,716,717 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
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Movie Details
| Domestic Releases: | September 24th, 2010 (Wide) by Warner Bros. September 24th, 2010 (IMAX) by Paramount Pictures |
| Video Release: | December 17th, 2010 by Warner Home Video, released as Legend of the Guardians: The Owls of Ga'hoole |
| MPAA Rating: | PG for some sequences of scary action. (Rating bulletin 2134, 8/18/2010) |
| Running Time: | 90 minutes |
| Comparisons: | vs. Ice Age: Collision Course Create your own comparison chart… |
| Keywords: | Talking Animals, Animal Lead, Good vs. Evil, 3-D, IMAX: DMR, 3-D - Shot in 3-D, Family Adventure |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Adventure |
| Production Method: | Digital Animation |
| Creative Type: | Kids Fiction |
| Production/Financing Companies: | Animal Logic, Village Roadshow Productions |
| Production Countries: | Australia, United States |
| Languages: | English |
Ranking on other Records and Milestones
| Record | Rank | Amount | Chart Date | Days In Release |
|---|---|---|---|---|
| Columbus Day (All Movies, 3-Day) | 138 | $6,888,019 | Oct 8, 2010 | 17 |
| Columbus Day (All Movies, 3-Day, Inflation Adjusted) | 196 | $9,594,336 | Oct 8, 2010 | 17 |
| Columbus Day (All Movies, 4-Day, Fri-Mon) | 114 | $8,158,927 | Oct 8, 2010 | 17 |
| Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) | 125 | $11,364,583 | Oct 8, 2010 | 17 |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Animated Box Office (Rank 101-200) | 188 | $55,675,313 |
| All Time Domestic Box Office (Rank 1,601-1,700) | 1,689 | $55,675,313 |
| All Time Domestic Inflation Adjusted Box Office (Rank 2,201-2,300) | 2,242 | $76,067,561 |
| All Time Domestic Non-Sequel Box Office (Rank 1,201-1,300) | 1,269 | $55,675,313 |
| Top 2010 Movies at the Domestic Box Office | 61 | $55,675,313 |
| All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) | 357 | $55,675,313 |
| All Time Domestic Box Office for Digital Animation Movies (Rank 101-200) | 148 | $55,675,313 |
| All Time Domestic Box Office for Kids Fiction Movies (Rank 201-300) | 223 | $55,675,313 |
| All Time Domestic Box Office for Adventure Movies (Rank 301-400) | 394 | $55,675,313 |
| All Time Domestic Box Office for PG Movies (Rank 401-500) | 422 | $55,675,313 |
| All Time Domestic Box Office for Warner Bros. Movies (Rank 201-300) | 275 | $55,675,313 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 24, 2010 | 2 | $16,112,211 | 3,575 | $4,507 | $16,112,211 | 1 | |
| Oct 1, 2010 | 2 | $10,887,429 | -32% | 3,575 | $3,045 | $30,079,298 | 2 |
| Oct 8, 2010 | 4 | $6,888,019 | -37% | 3,225 | $2,136 | $39,273,984 | 3 |
| Oct 15, 2010 | 6 | $4,228,236 | -39% | 2,502 | $1,690 | $45,994,776 | 4 |
| Oct 22, 2010 | 8 | $3,248,019 | -23% | 2,236 | $1,453 | $50,244,733 | 5 |
| Oct 29, 2010 | 11 | $1,758,321 | -46% | 2,010 | $875 | $52,673,828 | 6 |
| Nov 5, 2010 | 17 | $481,463 | -73% | 740 | $651 | $54,011,558 | 7 |
| Nov 12, 2010 | 27 | $170,047 | -65% | 240 | $709 | $54,362,501 | 8 |
| Nov 19, 2010 | 32 | $79,295 | -53% | 138 | $575 | $54,470,152 | 9 |
| Nov 26, 2010 | 38 | $71,735 | -10% | 130 | $552 | $54,579,493 | 10 |
| Dec 3, 2010 | 23 | $214,304 | +199% | 322 | $666 | $54,811,207 | 11 |
| Dec 10, 2010 | 23 | $158,223 | -26% | 288 | $549 | $55,032,706 | 12 |
| Dec 17, 2010 | 25 | $107,164 | -32% | 210 | $510 | $55,194,666 | 13 |
| Dec 24, 2010 | 35 | $46,593 | -57% | 158 | $295 | $55,345,591 | 14 |
| Dec 31, 2010 | 35 | $87,645 | +88% | 158 | $555 | $55,549,823 | 15 |
| Jan 7, 2011 | 38 | $56,534 | -35% | 95 | $595 | $55,638,928 | 16 |
| Jan 14, 2011 | 54 | $13,434 | -76% | 41 | $328 | $55,668,070 | 17 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Sep 24, 2010 | 3 | $4,519,426 | 3,575 | $1,264 | $4,519,426 | 1 | ||
| Sep 25, 2010 | 2 | $6,891,584 | +52% | 3,575 | $1,928 | $11,411,010 | 2 | |
| Sep 26, 2010 | 1 | $4,701,201 | -32% | 3,575 | $1,315 | $16,112,211 | 3 | |
| Sep 27, 2010 | 3 | $827,357 | -82% | 3,575 | $231 | $16,939,568 | 4 | |
| Sep 28, 2010 | 3 | $848,103 | +3% | 3,575 | $237 | $17,787,671 | 5 | |
| Sep 29, 2010 | 3 | $703,197 | -17% | 3,575 | $197 | $18,490,868 | 6 | |
| Sep 30, 2010 | 3 | $701,001 | n/c | 3,575 | $196 | $19,191,869 | 7 | |
| Oct 1, 2010 | 4 | $2,571,219 | +267% | -43% | 3,575 | $719 | $21,763,088 | 8 |
| Oct 2, 2010 | 2 | $5,161,686 | +101% | -25% | 3,575 | $1,444 | $26,924,774 | 9 |
| Oct 3, 2010 | 2 | $3,154,524 | -39% | -33% | 3,575 | $882 | $30,079,298 | 10 |
| Oct 4, 2010 | 4 | $574,110 | -82% | -31% | 3,575 | $161 | $30,653,408 | 11 |
| Oct 5, 2010 | 4 | $615,272 | +7% | -27% | 3,575 | $172 | $31,268,680 | 12 |
| Oct 6, 2010 | 4 | $549,051 | -11% | -22% | 3,575 | $154 | $31,817,731 | 13 |
| Oct 7, 2010 | 4 | $568,234 | +3% | -19% | 3,575 | $159 | $32,385,965 | 14 |
| Oct 8, 2010 | 6 | $1,763,643 | +210% | -31% | 3,225 | $547 | $34,149,608 | 15 |
| Oct 9, 2010 | 4 | $2,970,295 | +68% | -42% | 3,225 | $921 | $37,119,903 | 16 |
| Oct 10, 2010 | 4 | $2,154,081 | -27% | -32% | 3,225 | $668 | $39,273,984 | 17 |
| Oct 11, 2010 | 4 | $1,270,908 | -41% | +121% | 3,225 | $394 | $40,544,892 | 18 |
| Oct 12, 2010 | 7 | $427,143 | -66% | -31% | 3,225 | $132 | $40,972,035 | 19 |
| Oct 13, 2010 | 7 | $365,460 | -14% | -33% | 3,225 | $113 | $41,337,495 | 20 |
| Oct 14, 2010 | 5 | $429,045 | +17% | -24% | 3,225 | $133 | $41,766,540 | 21 |
| Oct 15, 2010 | 7 | $1,042,205 | +143% | -41% | 2,502 | $417 | $42,808,745 | 22 |
| Oct 16, 2010 | 6 | $1,897,298 | +82% | -36% | 2,502 | $758 | $44,706,043 | 23 |
| Oct 17, 2010 | 6 | $1,288,733 | -32% | -40% | 2,502 | $515 | $45,994,776 | 24 |
| Oct 18, 2010 | 7 | $257,218 | -80% | -80% | 2,502 | $103 | $46,251,994 | 25 |
| Oct 19, 2010 | 8 | $244,142 | -5% | -43% | 2,502 | $98 | $46,496,136 | 26 |
| Oct 20, 2010 | 8 | $238,161 | -2% | -35% | 2,502 | $95 | $46,734,297 | 27 |
| Oct 21, 2010 | 7 | $262,417 | +10% | -39% | 2,502 | $105 | $46,996,714 | 28 |
| Oct 22, 2010 | 9 | $768,593 | +193% | -26% | 2,236 | $344 | $47,765,307 | 29 |
| Oct 23, 2010 | 8 | $1,442,613 | +88% | -24% | 2,236 | $645 | $49,207,920 | 30 |
| Oct 24, 2010 | 8 | $1,036,813 | -28% | -20% | 2,236 | $464 | $50,244,733 | 31 |
| Oct 25, 2010 | 9 | $185,339 | -82% | -28% | 2,236 | $83 | $50,430,072 | 32 |
| Oct 26, 2010 | 9 | $161,056 | -13% | -34% | 2,236 | $72 | $50,591,128 | 33 |
| Oct 27, 2010 | 9 | $158,302 | -2% | -34% | 2,236 | $71 | $50,749,430 | 34 |
| Oct 28, 2010 | 9 | $166,077 | +5% | -37% | 2,236 | $74 | $50,915,507 | 35 |
| Oct 29, 2010 | 11 | $481,518 | +190% | -37% | 2,010 | $240 | $51,397,025 | 36 |
| Oct 30, 2010 | 10 | $841,451 | +75% | -42% | 2,010 | $419 | $52,238,476 | 37 |
| Oct 31, 2010 | 11 | $435,352 | -48% | -58% | 2,010 | $217 | $52,673,828 | 38 |
| Nov 1, 2010 | 9 | $222,489 | -49% | +20% | 2,010 | $111 | $52,896,317 | 39 |
| Nov 2, 2010 | 9 | $343,267 | +54% | +113% | 2,010 | $171 | $53,239,584 | 40 |
| Nov 3, 2010 | 11 | $121,326 | -65% | -23% | 2,010 | $60 | $53,360,910 | 41 |
| Nov 4, 2010 | 11 | $169,185 | +39% | +2% | 2,010 | $84 | $53,530,095 | 42 |
| Nov 5, 2010 | - | $110,350 | -35% | -77% | 740 | $149 | $53,640,445 | 43 |
| Nov 6, 2010 | - | $220,726 | +100% | -74% | 740 | $298 | $53,861,171 | 44 |
| Nov 7, 2010 | - | $150,387 | -32% | -65% | 740 | $203 | $54,011,558 | 45 |
| Nov 8, 2010 | - | $29,350 | -80% | -87% | 740 | $40 | $54,040,908 | 46 |
| Nov 9, 2010 | - | $28,194 | -4% | -92% | 740 | $38 | $54,069,102 | 47 |
| Nov 10, 2010 | - | $32,168 | +14% | -73% | 530 | $61 | $54,101,270 | 48 |
| Nov 11, 2010 | - | $91,184 | +183% | -46% | 530 | $172 | $54,192,454 | 49 |
| Nov 12, 2010 | - | $49,125 | -46% | -55% | 240 | $205 | $54,241,579 | 50 |
| Nov 13, 2010 | - | $74,389 | +51% | -66% | 240 | $310 | $54,315,968 | 51 |
| Nov 14, 2010 | - | $46,533 | -37% | -69% | 240 | $194 | $54,362,501 | 52 |
| Nov 15, 2010 | - | $6,342 | -86% | -78% | 240 | $26 | $54,368,843 | 53 |
| Nov 16, 2010 | - | $8,164 | +29% | -71% | 240 | $34 | $54,377,007 | 54 |
| Nov 17, 2010 | - | $6,640 | -19% | -79% | 240 | $28 | $54,383,647 | 55 |
| Nov 18, 2010 | - | $7,210 | +9% | -92% | 240 | $30 | $54,390,857 | 56 |
| Nov 19, 2010 | - | $21,072 | +192% | -57% | 138 | $153 | $54,411,929 | 57 |
| Nov 20, 2010 | - | $35,203 | +67% | -53% | 138 | $255 | $54,447,132 | 58 |
| Nov 21, 2010 | - | $23,020 | -35% | -51% | 138 | $167 | $54,470,152 | 59 |
| Nov 22, 2010 | - | $8,669 | -62% | +37% | 138 | $63 | $54,478,821 | 60 |
| Nov 23, 2010 | - | $9,489 | +9% | +16% | 138 | $69 | $54,488,310 | 61 |
| Nov 24, 2010 | - | $12,674 | +34% | +91% | 130 | $97 | $54,500,984 | 62 |
| Nov 25, 2010 | - | $6,774 | -47% | -6% | 130 | $52 | $54,507,758 | 63 |
| Nov 26, 2010 | - | $24,927 | +268% | +18% | 130 | $192 | $54,532,685 | 64 |
| Nov 27, 2010 | - | $29,820 | +20% | -15% | 130 | $229 | $54,562,505 | 65 |
| Nov 28, 2010 | - | $16,988 | -43% | -26% | 130 | $131 | $54,579,493 | 66 |
| Nov 29, 2010 | - | $4,926 | -71% | -43% | 130 | $38 | $54,584,419 | 67 |
| Nov 30, 2010 | - | $4,581 | -7% | -52% | 130 | $35 | $54,589,000 | 68 |
| Dec 1, 2010 | - | $4,032 | -12% | -68% | 130 | $31 | $54,593,032 | 69 |
| Dec 2, 2010 | - | $3,871 | -4% | -43% | 130 | $30 | $54,596,903 | 70 |
| Dec 3, 2010 | - | $54,449 | +1,307% | +118% | 322 | $169 | $54,651,352 | 71 |
| Dec 4, 2010 | - | $91,043 | +67% | +205% | 322 | $283 | $54,742,395 | 72 |
| Dec 5, 2010 | - | $68,812 | -24% | +305% | 322 | $214 | $54,811,207 | 73 |
| Dec 6, 2010 | - | $15,115 | -78% | +207% | 322 | $47 | $54,826,322 | 74 |
| Dec 7, 2010 | - | $17,836 | +18% | +289% | 322 | $55 | $54,844,158 | 75 |
| Dec 8, 2010 | - | $15,161 | -15% | +276% | 322 | $47 | $54,859,319 | 76 |
| Dec 9, 2010 | - | $15,164 | n/c | +292% | 322 | $47 | $54,874,483 | 77 |
| Dec 10, 2010 | - | $37,154 | +145% | -32% | 288 | $129 | $54,911,637 | 78 |
| Dec 11, 2010 | - | $72,772 | +96% | -20% | 288 | $253 | $54,984,409 | 79 |
| Dec 12, 2010 | - | $48,297 | -34% | -30% | 288 | $168 | $55,032,706 | 80 |
| Dec 13, 2010 | - | $13,324 | -72% | -12% | 288 | $46 | $55,046,030 | 81 |
| Dec 14, 2010 | - | $14,922 | +12% | -16% | 288 | $52 | $55,060,952 | 82 |
| Dec 15, 2010 | - | $12,238 | -18% | -19% | 288 | $42 | $55,073,190 | 83 |
| Dec 16, 2010 | - | $14,312 | +17% | -6% | 288 | $50 | $55,087,502 | 84 |
| Dec 17, 2010 | - | $24,793 | +73% | -33% | 210 | $118 | $55,112,295 | 85 |
| Dec 18, 2010 | - | $46,498 | +88% | -36% | 210 | $221 | $55,158,793 | 86 |
| Dec 19, 2010 | - | $35,873 | -23% | -26% | 210 | $171 | $55,194,666 | 87 |
| Dec 20, 2010 | - | $24,870 | -31% | +87% | 210 | $118 | $55,219,536 | 88 |
| Dec 21, 2010 | - | $32,825 | +32% | +120% | 210 | $156 | $55,252,361 | 89 |
| Dec 22, 2010 | - | $23,372 | -29% | +91% | 180 | $130 | $55,275,733 | 90 |
| Dec 23, 2010 | - | $23,265 | n/c | +63% | 180 | $129 | $55,298,998 | 91 |
| Dec 24, 2010 | - | $11,067 | -52% | -55% | 158 | $70 | $55,310,065 | 92 |
| Dec 25, 2010 | - | $14,258 | +29% | -69% | 158 | $90 | $55,324,323 | 93 |
| Dec 26, 2010 | - | $21,268 | +49% | -41% | 158 | $135 | $55,345,591 | 94 |
| Dec 27, 2010 | - | $23,136 | +9% | -7% | 158 | $146 | $55,368,727 | 95 |
| Dec 28, 2010 | - | $32,371 | +40% | -1% | 158 | $205 | $55,401,098 | 96 |
| Dec 29, 2010 | - | $30,430 | -6% | +30% | 158 | $193 | $55,431,528 | 97 |
| Dec 30, 2010 | - | $30,650 | +1% | +32% | 158 | $194 | $55,462,178 | 98 |
| Dec 31, 2010 | - | $24,235 | -21% | +119% | 158 | $153 | $55,486,413 | 99 |
| Jan 1, 2011 | - | $37,470 | +55% | +163% | 158 | $237 | $55,523,883 | 100 |
| Jan 2, 2011 | - | $25,940 | -31% | +22% | 158 | $164 | $55,549,823 | 101 |
| Jan 3, 2011 | - | $13,190 | -49% | -43% | 158 | $83 | $55,563,013 | 102 |
| Jan 4, 2011 | - | $8,310 | -37% | -74% | 158 | $53 | $55,571,323 | 103 |
| Jan 5, 2011 | - | $5,984 | -28% | -80% | 158 | $38 | $55,577,307 | 104 |
| Jan 6, 2011 | - | $5,087 | -15% | -83% | 158 | $32 | $55,582,394 | 105 |
| Jan 7, 2011 | - | $10,913 | +115% | -55% | 95 | $115 | $55,593,307 | 106 |
| Jan 8, 2011 | - | $27,659 | +153% | -26% | 95 | $291 | $55,620,966 | 107 |
| Jan 9, 2011 | - | $17,962 | -35% | -31% | 95 | $189 | $55,638,928 | 108 |
| Jan 10, 2011 | - | $3,740 | -79% | -72% | 95 | $39 | $55,642,668 | 109 |
| Jan 11, 2011 | - | $4,201 | +12% | -49% | 95 | $44 | $55,646,869 | 110 |
| Jan 12, 2011 | - | $3,613 | -14% | -40% | 95 | $38 | $55,650,482 | 111 |
| Jan 13, 2011 | - | $4,154 | +15% | -18% | 95 | $44 | $55,654,636 | 112 |
| Jan 14, 2011 | - | $2,491 | -40% | -77% | 41 | $61 | $55,657,127 | 113 |
| Jan 15, 2011 | - | $6,376 | +156% | -77% | 41 | $156 | $55,663,503 | 114 |
| Jan 16, 2011 | - | $4,567 | -28% | -75% | 41 | $111 | $55,668,070 | 115 |
| Jan 17, 2011 | 47 | $5,263 | +15% | +41% | 41 | $128 | $55,673,333 | 116 |
| Jan 18, 2011 | - | $737 | -86% | -82% | 41 | $18 | $55,674,070 | 117 |
| Jan 19, 2011 | - | $679 | -8% | -81% | 41 | $17 | $55,674,749 | 118 |
| Jan 20, 2011 | - | $564 | -17% | -86% | 41 | $14 | $55,675,313 | 119 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 24, 2010 | 3 | $19,191,869 | 3,575 | $5,368 | $19,191,869 | 1 | |
| Oct 1, 2010 | 3 | $13,194,096 | -31% | 3,575 | $3,691 | $32,385,965 | 2 |
| Oct 8, 2010 | 4 | $9,380,575 | -29% | 3,225 | $2,909 | $41,766,540 | 3 |
| Oct 15, 2010 | 7 | $5,230,174 | -44% | 2,502 | $2,090 | $46,996,714 | 4 |
| Oct 22, 2010 | 8 | $3,918,793 | -25% | 2,236 | $1,753 | $50,915,507 | 5 |
| Oct 29, 2010 | 10 | $2,614,588 | -33% | 2,010 | $1,301 | $53,530,095 | 6 |
| Nov 5, 2010 | 19 | $662,359 | -75% | 740 | $895 | $54,192,454 | 7 |
| Nov 12, 2010 | 29 | $198,403 | -70% | 240 | $827 | $54,390,857 | 8 |
| Nov 19, 2010 | 37 | $116,901 | -41% | 138 | $847 | $54,507,758 | 9 |
| Nov 26, 2010 | 39 | $89,145 | -24% | 130 | $686 | $54,596,903 | 10 |
| Dec 3, 2010 | 24 | $277,580 | +211% | 322 | $862 | $54,874,483 | 11 |
| Dec 10, 2010 | 26 | $213,019 | -23% | 288 | $740 | $55,087,502 | 12 |
| Dec 17, 2010 | 27 | $211,496 | -1% | 210 | $1,007 | $55,298,998 | 13 |
| Dec 24, 2010 | 32 | $163,180 | -23% | 158 | $1,033 | $55,462,178 | 14 |
| Dec 31, 2010 | 33 | $120,216 | -26% | 158 | $761 | $55,582,394 | 15 |
| Jan 7, 2011 | 39 | $72,242 | -40% | 95 | $760 | $55,654,636 | 16 |
| Jan 14, 2011 | 54 | $20,677 | -71% | 41 | $504 | $55,675,313 | 17 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Dec 19, 2010 | 25 | 136,841 | 136,841 | $1,914,406 | $1,914,406 | 1 | |
| Dec 26, 2010 | 20 | 181,930 | +33% | 318,771 | $2,545,201 | $4,459,607 | 2 |
| Jan 2, 2011 | 22 | 108,151 | -41% | 426,922 | $1,621,183 | $6,080,790 | 3 |
| Jan 9, 2011 | 22 | 64,349 | -41% | 491,271 | $1,329,579 | $7,410,369 | 4 |
| Jan 16, 2011 | 19 | 56,444 | -12% | 547,715 | $1,138,639 | $8,549,008 | 5 |
| Jan 23, 2011 | 28 | 31,117 | -45% | 578,832 | $654,475 | $9,203,483 | 6 |
| Feb 20, 2011 | 15 | 159,484 | 794,732 | $2,087,295 | $12,530,828 | 10 | |
| Feb 27, 2011 | 21 | 58,943 | -63% | 853,675 | $834,503 | $13,365,331 | 11 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Dec 19, 2010 | 18 | 43,346 | 43,346 | $960,991 | $960,991 | 1 | |
| Dec 26, 2010 | 15 | 102,639 | +137% | 145,985 | $2,382,246 | $3,343,237 | 2 |
| Jan 2, 2011 | 13 | 41,936 | -59% | 187,921 | $1,127,721 | $4,470,958 | 3 |
| Jan 16, 2011 | 18 | 18,095 | 220,933 | $532,332 | $5,436,181 | 5 | |
| Feb 27, 2011 | 11 | 25,176 | 284,992 | $534,530 | $6,755,957 | 11 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
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DVD and Blu-ray Releases for December 14th, 2010
December 13th, 2010
This week we have the last of the major summer blockbusters hitting the home market, and not only did Despicable Me earn $250 million domestically and more than $500 million worldwide, it also earned amazing reviews. This makes it an obvious contender for Pick of the Week. Unfortunately, the screener is late, and I hate to award that honor to a release when this is the case. As far as its competition is concerned, there are two main releases vying for that title: The Quintessential Guy Maddin! on DVD and The Town on Blu-ray. Despite my well-documented pro-Canada bias, I'm giving it to the latter.
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International Box Office: Holidays Help Despicable Return to Top
November 3rd, 2010
Thanks in part to holidays in France, Despicable Me was able to return to top spot with $21.65 million on 4511 screens in 44 markets for a total of $234.58 million internationally and $482.46 million worldwide. By this time next week, it will have more internationally than domestically and a total of more than half-a-billion worldwide. Its top market was France, where school holidays helped it more than double its take at $6.17 million on 657 screens, but that's for the 5-day weekend. Overall it has made $19.80 million in that market. It opened in second place in Japan with $2.93 million on 225 screens over the weekend and $3.12 million in total. It was flat in the U.K. adding another $4.15 million on 532 screens for a three week total of $24.21 million.
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International Box Office: Getting Active
October 27th, 2010
Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250.
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IMAX Merely Normal
October 26th, 2010
Paranormal Activity 2 opened in $2.4 million on 151 IMAX screens domestically giving it an average of $16,000 per IMAX screen. That's not that much better than its overall per theater average. It managed $120,000 on just 5 IMAX screens in France, its first international market, which is a much better result. Meanwhile, it was announced that Legend of the Guardians: The Owls of Ga'Hoole has earned $7 million on IMAX screens worldwide, including $5.3 million domestically.
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International Box Office: Despicable Is the Most Loved Movie Around
October 20th, 2010
Despicable Me completed its climb to the top of the international chart with $27.03 million on 4751 screens in 40 markets for totals of $170.27 million internationally and $417.32 million worldwide. This week's openings include the U.K., where it topped the chart with $5.81 million on 522 screens, which is a good result, but not a great result. It placed second in Italy with less money at $4.86 million on 544 screens, but ironically, this is a better result due to the relative size of the two markets and it only placed second due to a massive local hit. Meanwhile, the film was down just 23% in France adding $3.57 million on 657 screens for a two-week total of $8.82 million. It was down 35% in Spain, but remained in first place with $2.25 million on 542 screens over the weekend and $8.27 million in total. The film is running out of places to open in, but by this time next week it should have $200 million internationally, while $500 million worldwide is still the main goal.
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International Box Office: Eat Pray is Loving Top Spot
October 13th, 2010
Eat Pray Love rose to top spot on the international chart with $18.47 million on 4289 screens in 55 markets for a total of $64.81 million internationally. By this time next week, the film should have more revenue internationally than it had domestically, and it was a solid midlevel hit here. The film opened in first place in Australia with $3.42 million on 328 screens over the weekend and $3.63 million in total. On the other hand, it had to settle for fourth place in Russia with $1.74 million on 223 screens.
Social is still Popular with the People
October 11th, 2010
The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe.
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Will There Be a Real Horse Race at the Box Office?
October 7th, 2010
There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace.
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International Box Office: Number One Film is a Real Mystery
October 6th, 2010
Resident Evil: Afterlife was in a close race for top spot on the international chart, but lost out to Detective Dee: Mystery Of The Phantom Flame, a Chinese film. That film opened with $16.42 million on 650 screens in 4 markets over the weekend for a total opening on $17.63 million. Most of this likely came from its native market, unfortunately, China is not a market that releases box office number in anything close to a timely fashion, so exact numbers there will likely remain a mystery for a while.
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Most New Releases are Anti-Social
October 4th, 2010
October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year.
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Weekend Estimates: Social Network Has Three Million Friends
October 3rd, 2010
The Social Network connected with about three million moviegoers this weekend to top the box office chart with an estimated $23 million, according to Sony's Sunday estimate.
While that's a very respectable start, interest in the movie was mainly concentrated in urban areas, particular on the coasts, and the movie was soft in the central United States.
While stellar reviews should lead to good word-of-mouth, the film's limited demographic appeal certainly seems to have held it back from being a huge success.
That said, this weekend's other openers are looking on in envy.
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Countdown to Halloween Begins
September 30th, 2010
It's the beginning of October, so it should come as no surprise there are a couple of horror films are coming out. More surprisingly, a couple of films released this week are also earning Oscar- or near Oscar-worthy reviews.
(There's only three films, so there's some crossover.)
Direct competition between the films could hurt, but hopefully not so much that 2010 falls behind last year's pace.
It's not like last year was explosive at the box office, as Zombieland just missed $25 million at the box office, and it was the clear winner.
Will any of the wide releases top that figure? And will the overall box office help 2010 maintain its lead over 2009?
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Contest: Singing a Happy Tune: Winning Announcement
September 28th, 2010
The winners of our Singing a Happy Tune contest were determined and they are...
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Owls not Legendary on IMAX
September 28th, 2010
Legend of the Guardians: The Owls of Ga'Hoole opened on 193 IMAX screens domestically, but only managed about $1.7 million. Its per screen average on IMAX was nearly twice its overall per theater average, but it was still a soft opening. After three weeks of release, Resident Evil: After Life has reached $8.3 million worldwide, which is impressive, as IMAX hasn't managed the same market penetration internationally as it has domestically, and this film is definitely a bigger international hit than it is domestically. However, with success stories like Inception, which crossed the $50 million mark on the global IMAX box office over the weekend, that is changing.
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Greed is Good, But Not Great
September 27th, 2010
While none of the three new releases were able to live up to expectations, the holdovers did more than just hold their own, which helped the overall box office pull in $101 million over the weekend. This was nearly identical to last week, while it was higher than the same weekend last year by 4.5% and that helped 2010 maintain its lead over 2009. Currently 2010 is ahead of 2009 by a nearly 4% margin at $8.07 billion to $7.76 billion. Losing a $300 million lead in just three months would be impressive in its ineptitude, but we can't be too quick to claim victory. After all, Avatar made almost as much during the last two weeks of 2009 and there's nothing opening for the rest of 2010 that can compensate for that much at the box office.
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Weekend Estimates: Wall Street Opens Up
September 26th, 2010
Twenty-three years after the opening of the original, Wall Street 2 marked the successful return of Gordon Gecko this weekend with a good (though hardly blockbusting) $19 million opening.
Intervening years of inflation and radical changes in theatrical distribution make a comparison between the openings of the two movies virtually meaningless, but it is noteworthy that the first Wall Street was more a of cultural icon than a box office hit.
It earned $43,848,100 - very respectable for the time, but less than, for example, Outrageous Fortune, Dragnet or La Bamba, which were all also released in 1987.
Wall Street 2 looks headed for similar respectability.
Whether it'll catch the national mood in the same way is more doubtful.
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Will New Releases be Legendary?
September 23rd, 2010
It's the final weekend of September and there are three and a half new releases this week looking to cash in. We could have a race for the top, as two films, Legend of the Guardians and Wall Street 2 are both vying for top spot. It might be close enough that one could win Friday night at the box office, while the other wins the weekend as a whole. Or perhaps one will win opening weekend, while the other will finish its box office run with more. Either way, combined they should help 2010 keep pace with last year, which didn't exactly have a strong crop of new releases.
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Contest: Singing a Happy Tune
September 17th, 2010
Legend of the Guardians: The Owls of Ga'Hoole should have little trouble leading the box office next weekend and should be the biggest hit of the month. More importantly, it is the target film this week. In order to win, one must simply predict the opening weekend box office number for Legend of the Guardians.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SpongeBob SquarePants: 10 Happiest Moments on DVD, as well as Lets Hear It for the Laurie Berkner Band on DVD.
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Dora the Explorer: Dora's Slumber Party on DVD, as well as Dora the Explorer: Dora's Big Birthday Adventure on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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2010 Preview: September
September 1st, 2010
Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits.
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New Movie US Release Dates - September 14, 2008
September 14th, 2008
This week's round of new movie release information contains release dates for The Box, Hangover, The Fast and the Furious 4 and more!
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Cast Updates - July 5, 2008
July 5th, 2008
This week's round of new casting information contains updates for Appaloosa, Bad Lieutenant, Night at the Museum 2, and more!
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New Movie Announcements, Stars and Directors - July 2, 2008
July 2nd, 2008
This week another number of upcoming movies, new stars and directors have been added to our archive!
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New Movie US Release Dates - June 29, 2008
June 29th, 2008
This week's round of new movie release information contains release dates for Pride and Glory, Final Destination 4, Cloudy with a Chance of Meatballs and more!
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