Red Riding Hood (2011) - Financial Information
- ️Wed Feb 09 2011
| Theatrical Performance | ||
| Domestic Box Office | $37,662,162 | Details |
| International Box Office | $54,016,280 | Details |
| Worldwide Box Office | $91,678,442 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $7,936,062 | Details |
| Est. Domestic Blu-ray Sales | $3,882,406 | Details |
| Total Est. Domestic Video Sales | $11,818,468 | |
| Further financial details... |
Synopsis
For decades, the people of the village of Daggerhorn have maintained an uneasy truce with the werewolf, who prowls at every full moon, by offering the beast a monthly animal sacrifice to quench its appetite. But under a blood red moon, the wolf changes the stakes by taking the life of one of their own. The victim is the older sister of Valerie, a beautiful, young woman, who has just found out that her parents have arranged for her to marry Henry, the scion of the town's wealthiest family. But Valerie wants only Peter, the poor woodcutter she has loved all her life. Unwilling to be parted, the couple was planning to run away together, but, in a horrifying instant, the wolf changes everything. As the townspeople hunger for revenge, famed werewolf hunter Father Solomon is summoned to Daggerhorn to kill the beast once and for all. But Solomon's arrival brings only more turmoil as he warns everyone that the werewolf takes human form by day and could be any one of them. No one is above suspicion. Panic grips the town as the death toll rises with each red moon, tearing apart the once close-knit village. But it is Valerie who discovers she has a unique connection to the wolf that inexorably draws them together, making her both suspect...and bait.
Metrics
| Opening Weekend: | $14,005,335 (37.2% of total gross) |
| Legs: | 2.69 (domestic box office/biggest weekend) |
| Domestic Share: | 41.1% (domestic box office/worldwide) |
| Production Budget: | $42,000,000 (worldwide box office is 2.2 times production budget) |
| Theater counts: | 3,030 opening theaters/3,030 max. theaters, 4.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $53,714,888 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 2,401-2,500) | 2,478 | $37,662,162 |
| All Time International Box Office (Rank 1,901-2,000) | 1,918 | $54,016,280 |
| All Time Worldwide Box Office (Rank 2,001-2,100) | 2,021 | $91,678,442 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | March 11th, 2011 (Wide) by Warner Bros. |
| Video Release: | June 14th, 2011 by Warner Home Video |
| MPAA Rating: | PG-13 for violence and creature terror, and some sensuality. (Rating bulletin 2158, 2/9/2011) PG-13 for violence and creature terror, and some sensuality. (Rating bulletin 2167, 4/13/2011) |
| Running Time: | 120 minutes |
| Comparisons: | vs. The Sixth Sense Create your own comparison chart… |
| Keywords: | Dysfunctional Family, Relationships Gone Wrong, Surprise Twist, Curses, Romance, Werewolf, Infidelity, Gothic Horror |
| Source: | Based on Folk Tale/Legend/Fairytale |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | Warner Bros., Appian Way |
| Production Countries: | Canada, United States |
| Languages: | English |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 2,401-2,500) | 2,478 | $37,662,162 |
| All Time Domestic Inflation Adjusted Box Office (Rank 3,101-3,200) | 3,147 | $51,197,745 |
| All Time Domestic Non-Sequel Box Office (Rank 1,901-2,000) | 1,946 | $37,662,162 |
| Top 2011 Movies at the Domestic Box Office | 79 | $37,662,162 |
| All Time Domestic Box Office for Based on Folk Tale/Legend/Fairytale Movies | 31 | $37,662,162 |
| All Time Domestic Box Office for Live Action Movies (Rank 2,001-2,100) | 2,083 | $37,662,162 |
| All Time Domestic Box Office for Fantasy Movies (Rank 101-200) | 178 | $37,662,162 |
| All Time Domestic Box Office for Thriller/Suspense Movies (Rank 201-300) | 207 | $37,662,162 |
| All Time Domestic Box Office for PG-13 Movies (Rank 901-1,000) | 974 | $37,662,162 |
| All Time Domestic Box Office for Warner Bros. Movies (Rank 401-500) | 408 | $37,662,162 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 11, 2011 | 3 | $14,005,335 | 3,030 | $4,622 | $14,005,335 | 1 | |
| Mar 18, 2011 | 6 | $7,188,131 | -49% | 3,030 | $2,372 | $25,895,514 | 2 |
| Mar 25, 2011 | 8 | $4,311,312 | -40% | 2,715 | $1,588 | $32,424,769 | 3 |
| Apr 1, 2011 | 12 | $1,776,234 | -59% | 1,788 | $993 | $35,592,341 | 4 |
| Apr 8, 2011 | 20 | $511,380 | -71% | 777 | $658 | $36,678,750 | 5 |
| Apr 15, 2011 | 31 | $126,735 | -75% | 248 | $511 | $36,942,432 | 6 |
| Apr 22, 2011 | 30 | $187,452 | +48% | 308 | $609 | $37,186,013 | 7 |
| Apr 29, 2011 | 31 | $132,495 | -29% | 209 | $634 | $37,395,241 | 8 |
| May 6, 2011 | 41 | $82,730 | -38% | 156 | $530 | $37,522,748 | 9 |
| May 13, 2011 | 50 | $58,314 | -30% | 100 | $583 | $37,611,987 | 10 |
| May 20, 2011 | 60 | $21,655 | -63% | 50 | $433 | $37,652,565 | 11 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 11, 2011 | 3 | $4,985,138 | 3,030 | $1,645 | $4,985,138 | 1 | ||
| Mar 12, 2011 | 3 | $5,732,506 | +15% | 3,030 | $1,892 | $10,717,644 | 2 | |
| Mar 13, 2011 | 3 | $3,287,691 | -43% | 3,030 | $1,085 | $14,005,335 | 3 | |
| Mar 14, 2011 | 3 | $1,196,151 | -64% | 3,030 | $395 | $15,201,486 | 4 | |
| Mar 15, 2011 | 3 | $1,376,173 | +15% | 3,030 | $454 | $16,577,659 | 5 | |
| Mar 16, 2011 | 3 | $1,122,418 | -18% | 3,030 | $370 | $17,700,077 | 6 | |
| Mar 17, 2011 | 3 | $1,007,306 | -10% | 3,030 | $332 | $18,707,383 | 7 | |
| Mar 18, 2011 | 6 | $2,426,750 | +141% | -51% | 3,030 | $801 | $21,134,133 | 8 |
| Mar 19, 2011 | 6 | $3,089,830 | +27% | -46% | 3,030 | $1,020 | $24,223,963 | 9 |
| Mar 20, 2011 | 6 | $1,671,551 | -46% | -49% | 3,030 | $552 | $25,895,514 | 10 |
| Mar 21, 2011 | 6 | $548,375 | -67% | -54% | 3,030 | $181 | $26,443,889 | 11 |
| Mar 22, 2011 | 6 | $618,409 | +13% | -55% | 3,030 | $204 | $27,062,298 | 12 |
| Mar 23, 2011 | 6 | $507,051 | -18% | -55% | 3,030 | $167 | $27,569,349 | 13 |
| Mar 24, 2011 | 6 | $544,108 | +7% | -46% | 3,030 | $180 | $28,113,457 | 14 |
| Mar 25, 2011 | 8 | $1,357,788 | +150% | -44% | 2,715 | $500 | $29,471,245 | 15 |
| Mar 26, 2011 | 9 | $1,925,586 | +42% | -38% | 2,715 | $709 | $31,396,831 | 16 |
| Mar 27, 2011 | 8 | $1,027,938 | -47% | -39% | 2,715 | $379 | $32,424,769 | 17 |
| Mar 28, 2011 | 9 | $345,290 | -66% | -37% | 2,715 | $127 | $32,770,059 | 18 |
| Mar 29, 2011 | 9 | $377,347 | +9% | -39% | 2,715 | $139 | $33,147,406 | 19 |
| Mar 30, 2011 | 9 | $325,519 | -14% | -36% | 2,715 | $120 | $33,472,925 | 20 |
| Mar 31, 2011 | 9 | $343,182 | +5% | -37% | 2,715 | $126 | $33,816,107 | 21 |
| Apr 1, 2011 | 12 | $582,833 | +70% | -57% | 1,788 | $326 | $34,398,940 | 22 |
| Apr 2, 2011 | 12 | $789,288 | +35% | -59% | 1,788 | $441 | $35,188,228 | 23 |
| Apr 3, 2011 | 12 | $404,113 | -49% | -61% | 1,788 | $226 | $35,592,341 | 24 |
| Apr 4, 2011 | 12 | $137,399 | -66% | -60% | 1,788 | $77 | $35,729,740 | 25 |
| Apr 5, 2011 | 12 | $163,216 | +19% | -57% | 1,788 | $91 | $35,892,956 | 26 |
| Apr 6, 2011 | 12 | $131,353 | -20% | -60% | 1,788 | $73 | $36,024,309 | 27 |
| Apr 7, 2011 | 12 | $143,061 | +9% | -58% | 1,788 | $80 | $36,167,370 | 28 |
| Apr 8, 2011 | - | $170,369 | +19% | -71% | 777 | $219 | $36,337,739 | 29 |
| Apr 9, 2011 | - | $236,813 | +39% | -70% | 777 | $305 | $36,574,552 | 30 |
| Apr 10, 2011 | - | $104,198 | -56% | -74% | 777 | $134 | $36,678,750 | 31 |
| Apr 11, 2011 | - | $31,802 | -69% | -77% | 777 | $41 | $36,710,552 | 32 |
| Apr 12, 2011 | - | $35,890 | +13% | -78% | 777 | $46 | $36,746,442 | 33 |
| Apr 13, 2011 | - | $34,455 | -4% | -74% | 777 | $44 | $36,780,897 | 34 |
| Apr 14, 2011 | - | $34,800 | +1% | -76% | 777 | $45 | $36,815,697 | 35 |
| Apr 15, 2011 | - | $38,513 | +11% | -77% | 248 | $155 | $36,854,210 | 36 |
| Apr 16, 2011 | - | $59,918 | +56% | -75% | 248 | $242 | $36,914,128 | 37 |
| Apr 17, 2011 | - | $28,304 | -53% | -73% | 248 | $114 | $36,942,432 | 38 |
| Apr 18, 2011 | - | $12,503 | -56% | -61% | 248 | $50 | $36,954,935 | 39 |
| Apr 19, 2011 | - | $14,728 | +18% | -59% | 248 | $59 | $36,969,663 | 40 |
| Apr 20, 2011 | - | $13,087 | -11% | -62% | 248 | $53 | $36,982,750 | 41 |
| Apr 21, 2011 | - | $15,811 | +21% | -55% | 248 | $64 | $36,998,561 | 42 |
| Apr 22, 2011 | - | $68,572 | +334% | +78% | 308 | $223 | $37,067,133 | 43 |
| Apr 23, 2011 | - | $73,720 | +8% | +23% | 308 | $239 | $37,140,853 | 44 |
| Apr 24, 2011 | - | $45,160 | -39% | +60% | 308 | $147 | $37,186,013 | 45 |
| Apr 25, 2011 | - | $22,087 | -51% | +77% | 308 | $72 | $37,208,100 | 46 |
| Apr 26, 2011 | - | $19,321 | -13% | +31% | 308 | $63 | $37,227,421 | 47 |
| Apr 27, 2011 | - | $17,389 | -10% | +33% | 308 | $56 | $37,244,810 | 48 |
| Apr 28, 2011 | - | $17,936 | +3% | +13% | 308 | $58 | $37,262,746 | 49 |
| Apr 29, 2011 | - | $38,152 | +113% | -44% | 209 | $183 | $37,300,898 | 50 |
| Apr 30, 2011 | - | $57,998 | +52% | -21% | 209 | $278 | $37,358,896 | 51 |
| May 1, 2011 | - | $36,345 | -37% | -20% | 209 | $174 | $37,395,241 | 52 |
| May 2, 2011 | - | $11,231 | -69% | -49% | 209 | $54 | $37,406,472 | 53 |
| May 3, 2011 | - | $12,428 | +11% | -36% | 209 | $59 | $37,418,900 | 54 |
| May 4, 2011 | - | $10,937 | -12% | -37% | 209 | $52 | $37,429,837 | 55 |
| May 5, 2011 | - | $10,181 | -7% | -43% | 209 | $49 | $37,440,018 | 56 |
| May 6, 2011 | - | $24,032 | +136% | -37% | 156 | $154 | $37,464,050 | 57 |
| May 7, 2011 | - | $33,942 | +41% | -41% | 156 | $218 | $37,497,992 | 58 |
| May 8, 2011 | - | $24,756 | -27% | -32% | 156 | $159 | $37,522,748 | 59 |
| May 9, 2011 | - | $7,575 | -69% | -33% | 156 | $49 | $37,530,323 | 60 |
| May 10, 2011 | - | $8,332 | +10% | -33% | 156 | $53 | $37,538,655 | 61 |
| May 11, 2011 | - | $7,582 | -9% | -31% | 156 | $49 | $37,546,237 | 62 |
| May 12, 2011 | - | $7,436 | -2% | -27% | 156 | $48 | $37,553,673 | 63 |
| May 13, 2011 | - | $15,921 | +114% | -34% | 100 | $159 | $37,569,594 | 64 |
| May 14, 2011 | - | $26,759 | +68% | -21% | 100 | $268 | $37,596,353 | 65 |
| May 15, 2011 | - | $15,634 | -42% | -37% | 100 | $156 | $37,611,987 | 66 |
| May 16, 2011 | - | $4,460 | -71% | -41% | 100 | $45 | $37,616,447 | 67 |
| May 17, 2011 | - | $5,307 | +19% | -36% | 100 | $53 | $37,621,754 | 68 |
| May 18, 2011 | - | $4,671 | -12% | -38% | 100 | $47 | $37,626,425 | 69 |
| May 19, 2011 | - | $4,485 | -4% | -40% | 100 | $45 | $37,630,910 | 70 |
| May 20, 2011 | - | $5,291 | +18% | -67% | 50 | $106 | $37,636,201 | 71 |
| May 21, 2011 | - | $9,046 | +71% | -66% | 50 | $181 | $37,645,247 | 72 |
| May 22, 2011 | - | $7,318 | -19% | -53% | 50 | $146 | $37,652,565 | 73 |
| May 23, 2011 | - | $2,320 | -68% | -48% | 50 | $46 | $37,654,885 | 74 |
| May 24, 2011 | - | $2,088 | -10% | -61% | 50 | $42 | $37,656,973 | 75 |
| May 25, 2011 | - | $2,484 | +19% | -47% | 50 | $50 | $37,659,457 | 76 |
| May 26, 2011 | - | $2,705 | +9% | -40% | 44 | $61 | $37,662,162 | 77 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 11, 2011 | 3 | $18,707,383 | 3,030 | $6,174 | $18,707,383 | 1 | |
| Mar 18, 2011 | 6 | $9,406,074 | -50% | 3,030 | $3,104 | $28,113,457 | 2 |
| Mar 25, 2011 | 9 | $5,702,650 | -39% | 2,715 | $2,100 | $33,816,107 | 3 |
| Apr 1, 2011 | 12 | $2,351,263 | -59% | 1,788 | $1,315 | $36,167,370 | 4 |
| Apr 8, 2011 | 21 | $648,327 | -72% | 777 | $834 | $36,815,697 | 5 |
| Apr 15, 2011 | 32 | $182,864 | -72% | 248 | $737 | $36,998,561 | 6 |
| Apr 22, 2011 | 31 | $264,185 | +44% | 308 | $858 | $37,262,746 | 7 |
| Apr 29, 2011 | 33 | $177,272 | -33% | 209 | $848 | $37,440,018 | 8 |
| May 6, 2011 | 43 | $113,655 | -36% | 156 | $729 | $37,553,673 | 9 |
| May 13, 2011 | 53 | $77,237 | -32% | 100 | $772 | $37,630,910 | 10 |
| May 20, 2011 | 62 | $31,252 | -60% | 50 | $625 | $37,662,162 | 11 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 1,901-2,000) | 1,918 | $54,016,280 |
| All Time International Non-Sequel Box Office (Rank 1,401-1,500) | 1,408 | $54,016,280 |
| Top 2011 Movies at the International Box Office | 75 | $54,016,280 |
| All Time International Box Office for Based on Folk Tale/Legend/Fairytale Movies | 40 | $54,016,280 |
| All Time International Box Office for Live Action Movies (Rank 1,401-1,500) | 1,498 | $54,016,280 |
| All Time International Box Office for Fantasy Movies (Rank 101-200) | 176 | $54,016,280 |
| All Time International Box Office for Thriller/Suspense Movies (Rank 101-200) | 141 | $54,016,280 |
| All Time International Box Office for PG-13 Movies (Rank 601-700) | 694 | $54,016,280 |
| All Time International Box Office for Warner Bros. Movies (Rank 201-300) | 258 | $54,016,280 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 2,001-2,100) | 2,021 | $91,678,442 |
| All Time Worldwide Non-Sequel Box Office (Rank 1,501-1,600) | 1,515 | $91,678,442 |
| Top 2011 Movies at the Worldwide Box Office | 73 | $91,678,442 |
| All Time Worldwide Box Office for Based on Folk Tale/Legend/Fairytale Movies | 33 | $91,678,442 |
| All Time Worldwide Box Office for Live Action Movies (Rank 1,601-1,700) | 1,612 | $91,678,442 |
| All Time Worldwide Box Office for Fantasy Movies (Rank 101-200) | 168 | $91,678,442 |
| All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 101-200) | 163 | $91,678,442 |
| All Time Worldwide Box Office for PG-13 Movies (Rank 701-800) | 791 | $91,678,442 |
| All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) | 300 | $91,678,442 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 19, 2011 | 3 | 177,635 | 177,635 | $2,662,749 | $2,662,749 | 1 | |
| Jun 26, 2011 | 8 | 87,593 | -51% | 265,228 | $1,313,019 | $3,975,768 | 2 |
| Jul 3, 2011 | 18 | 40,749 | -53% | 305,977 | $610,828 | $4,586,596 | 3 |
| Jul 10, 2011 | 17 | 28,796 | -29% | 334,773 | $431,652 | $5,018,248 | 4 |
| Jul 17, 2011 | 20 | 29,541 | +3% | 364,314 | $295,115 | $5,313,363 | 5 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 19, 2011 | 5 | 63,035 | 63,035 | $1,407,906 | $1,407,906 | 1 | |
| Jun 26, 2011 | 10 | 15,096 | -76% | 78,131 | $343,202 | $1,751,108 | 2 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
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June 29th, 2011
Battle: Los Angeles was just able to squeak ahead of True Grit on this week's Blu-ray sales chart with 375,000 units sold for opening week sales of $8.71 million. Its opening week Blu-ray sales ratio was 47% in terms of units and 54% in terms of dollars. It won't be long before visual effects laden blockbusters commonly sell more Blu-rays than DVDs.
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DVD Sales: True Grit in Battle for Top Spot
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DVD and Blu-ray Releases for June 14th, 2011
June 13th, 2011
It's actually a rather busy week for DVD / Blu-ray releases, at least for the summertime, with four first run releases coming out. Granted, those four films averaged just 21% positive reviews, so it is certainly a matter of quantity over quality. Unfortunately, the quantity of first run releases appears to have scared away quality alternatives and there are not a lot of top notch releases. There are a few that are with picking up, some of which are for limited audiences, but as far as Pick of the Week contenders go, there are none. However, True Blood: Season Three arrived late, and I'm giving the Pick of the Week honor to the Blu-ray.
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International Box Office: Rio Dominates While Reaching A New Milestone
April 27th, 2011
Rio is the first film of 2011 to top $200 million on the international chart, reaching that milestone late in the weekend. It earned $44.27 million on 12,901 screens in 67 markets for a three-week total of $206.01 million internationally and $286.82 million worldwide. The film didn't open in any major markets this past weekend, but that clearly didn't hurt too badly, as the holds were excellent. For instance, the film was down just 10% in Brazil, earning $6.65 million on 971 screens for a total of $31.19 million. To put this into perspective, Avatar made less than $60 million in that market in total, and only had just over $20 million after three weeks of release. At this pace, $300 million internationally and $400 million worldwide is easily within reach.
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Box Office Watchers Have Limited Reasons to Cheer
March 21st, 2011
It was another poor weekend at the box office and none of the new wide releases were blockbusters, but on the plus side, none were bombs either. The overall box office was down 11% from last weekend to $115 million, which was 9% lower than the same weekend last year. However, that was actually much better than 2011 has managed for most of the year. Year-to-date, 2011 is still off of 2010's pace by 20% at $2.52 billion to $2.02 billion and that likely won't change till Memorial day. Hopefully it won't be too late to turn things around by then.
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Winning the Battle but Losing the War
March 14th, 2011
While Battle: Los Angeles easily won the race at the box office this weekend, that was practically the only bit of good news, as it was the only film in the top five to top expectations. Overall the box office pulled in $129 million, which was 3% lower than last weekend and 12% lower than the same weekend last year. On the other hand, this is actually better than average for the year so far. Year-to-date, 2011 is just over 20% behind last year's pace at $1.85 billion to $2.33 billion.
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Weekend Estimates: Battle Big as Mars Flops
March 13th, 2011
Battle: Los Angeles posted an estimated opening of $36 million to win the weekend, and give the market another boost after Rango's solid debut last week.
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And the weekend brought some very bad news for Disney, whose Mars Needs Moms had a catastrophic $6.8 million opening weekend, on a budget reported at $150 million.
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Weekend Preview: Will There Be a Battle For Top Spot?
March 10th, 2011
Three films open at saturation level theater counts this weekend, and last weekend's number one film is still playing in over 3,000 theaters, so we could have a lot of depth in terms of box office strength. This time last year we had four wide releases, none of which were major hits. On the other hand, there was also Alice in Wonderland, which made more than $60 million during its sophomore stint alone. There's no film opening this weekend that can match that figure. In fact, all three films combined might not match that figure and 2011 will again lose ground against 2010.
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2011 Preview: March
March 1st, 2011
This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.)
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Synopsis
For decades, the people of the village of Daggerhorn have maintained an uneasy truce with the werewolf, who prowls at every full moon, by offering the beast a monthly animal sacrifice to quench its appetite. But under a blood red moon, the wolf changes the stakes by taking the life of one of their own. The victim is the older sister of Valerie, a beautiful, young woman, who has just found out that her parents have arranged for her to marry Henry, the scion of the town's wealthiest family. But Valerie wants only Peter, the poor woodcutter she has loved all her life. Unwilling to be parted, the couple was planning to run away together, but, in a horrifying instant, the wolf changes everything. As the townspeople hunger for revenge, famed werewolf hunter Father Solomon is summoned to Daggerhorn to kill the beast once and for all. But Solomon's arrival brings only more turmoil as he warns everyone that the werewolf takes human form by day and could be any one of them. No one is above suspicion. Panic grips the town as the death toll rises with each red moon, tearing apart the once close-knit village. But it is Valerie who discovers she has a unique connection to the wolf that inexorably draws them together, making her both suspect...and bait.
Metrics
| Opening Weekend: | $14,005,335 (37.2% of total gross) |
| Legs: | 2.69 (domestic box office/biggest weekend) |
| Domestic Share: | 41.1% (domestic box office/worldwide) |
| Production Budget: | $42,000,000 (worldwide box office is 2.2 times production budget) |
| Theater counts: | 3,030 opening theaters/3,030 max. theaters, 4.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $53,714,888 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 2,401-2,500) | 2,478 | $37,662,162 |
| All Time International Box Office (Rank 1,901-2,000) | 1,918 | $54,016,280 |
| All Time Worldwide Box Office (Rank 2,001-2,100) | 2,021 | $91,678,442 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | March 11th, 2011 (Wide) by Warner Bros. |
| Video Release: | June 14th, 2011 by Warner Home Video |
| MPAA Rating: | PG-13 for violence and creature terror, and some sensuality. (Rating bulletin 2158, 2/9/2011) PG-13 for violence and creature terror, and some sensuality. (Rating bulletin 2167, 4/13/2011) |
| Running Time: | 120 minutes |
| Comparisons: | vs. The Sixth Sense Create your own comparison chart… |
| Keywords: | Dysfunctional Family, Relationships Gone Wrong, Surprise Twist, Curses, Romance, Werewolf, Infidelity, Gothic Horror |
| Source: | Based on Folk Tale/Legend/Fairytale |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | Warner Bros., Appian Way |
| Production Countries: | Canada, United States |
| Languages: | English |
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
Blu-ray Sales: Battle Earns Victory on High Definition
June 29th, 2011
Battle: Los Angeles was just able to squeak ahead of True Grit on this week's Blu-ray sales chart with 375,000 units sold for opening week sales of $8.71 million. Its opening week Blu-ray sales ratio was 47% in terms of units and 54% in terms of dollars. It won't be long before visual effects laden blockbusters commonly sell more Blu-rays than DVDs.
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DVD Sales: True Grit in Battle for Top Spot
June 27th, 2011
While three new releases reached the top five, none were able to sell as many DVDs as True Grit. That film sold 446,000 units over the week for a total of 1.36 million after two, lifting its total revenue to $20.95 million.
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DVD and Blu-ray Releases for June 14th, 2011
June 13th, 2011
It's actually a rather busy week for DVD / Blu-ray releases, at least for the summertime, with four first run releases coming out. Granted, those four films averaged just 21% positive reviews, so it is certainly a matter of quantity over quality. Unfortunately, the quantity of first run releases appears to have scared away quality alternatives and there are not a lot of top notch releases. There are a few that are with picking up, some of which are for limited audiences, but as far as Pick of the Week contenders go, there are none. However, True Blood: Season Three arrived late, and I'm giving the Pick of the Week honor to the Blu-ray.
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International Box Office: Rio Dominates While Reaching A New Milestone
April 27th, 2011
Rio is the first film of 2011 to top $200 million on the international chart, reaching that milestone late in the weekend. It earned $44.27 million on 12,901 screens in 67 markets for a three-week total of $206.01 million internationally and $286.82 million worldwide. The film didn't open in any major markets this past weekend, but that clearly didn't hurt too badly, as the holds were excellent. For instance, the film was down just 10% in Brazil, earning $6.65 million on 971 screens for a total of $31.19 million. To put this into perspective, Avatar made less than $60 million in that market in total, and only had just over $20 million after three weeks of release. At this pace, $300 million internationally and $400 million worldwide is easily within reach.
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Box Office Watchers Have Limited Reasons to Cheer
March 21st, 2011
It was another poor weekend at the box office and none of the new wide releases were blockbusters, but on the plus side, none were bombs either. The overall box office was down 11% from last weekend to $115 million, which was 9% lower than the same weekend last year. However, that was actually much better than 2011 has managed for most of the year. Year-to-date, 2011 is still off of 2010's pace by 20% at $2.52 billion to $2.02 billion and that likely won't change till Memorial day. Hopefully it won't be too late to turn things around by then.
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Winning the Battle but Losing the War
March 14th, 2011
While Battle: Los Angeles easily won the race at the box office this weekend, that was practically the only bit of good news, as it was the only film in the top five to top expectations. Overall the box office pulled in $129 million, which was 3% lower than last weekend and 12% lower than the same weekend last year. On the other hand, this is actually better than average for the year so far. Year-to-date, 2011 is just over 20% behind last year's pace at $1.85 billion to $2.33 billion.
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Weekend Estimates: Battle Big as Mars Flops
March 13th, 2011
Battle: Los Angeles posted an estimated opening of $36 million to win the weekend, and give the market another boost after Rango's solid debut last week.
With Rango itself dropping only 40% to a shade over $23 million the total weekend box office should be about 12% below last year, which is actually an improvement over recent weeks, although it continues a months-long slump.
And the weekend brought some very bad news for Disney, whose Mars Needs Moms had a catastrophic $6.8 million opening weekend, on a budget reported at $150 million.
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Weekend Preview: Will There Be a Battle For Top Spot?
March 10th, 2011
Three films open at saturation level theater counts this weekend, and last weekend's number one film is still playing in over 3,000 theaters, so we could have a lot of depth in terms of box office strength. This time last year we had four wide releases, none of which were major hits. On the other hand, there was also Alice in Wonderland, which made more than $60 million during its sophomore stint alone. There's no film opening this weekend that can match that figure. In fact, all three films combined might not match that figure and 2011 will again lose ground against 2010.
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2011 Preview: March
March 1st, 2011
This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.)
More...
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 2,401-2,500) | 2,478 | $37,662,162 |
| All Time Domestic Inflation Adjusted Box Office (Rank 3,101-3,200) | 3,147 | $51,197,745 |
| All Time Domestic Non-Sequel Box Office (Rank 1,901-2,000) | 1,946 | $37,662,162 |
| Top 2011 Movies at the Domestic Box Office | 79 | $37,662,162 |
| All Time Domestic Box Office for Based on Folk Tale/Legend/Fairytale Movies | 31 | $37,662,162 |
| All Time Domestic Box Office for Live Action Movies (Rank 2,001-2,100) | 2,083 | $37,662,162 |
| All Time Domestic Box Office for Fantasy Movies (Rank 101-200) | 178 | $37,662,162 |
| All Time Domestic Box Office for Thriller/Suspense Movies (Rank 201-300) | 207 | $37,662,162 |
| All Time Domestic Box Office for PG-13 Movies (Rank 901-1,000) | 974 | $37,662,162 |
| All Time Domestic Box Office for Warner Bros. Movies (Rank 401-500) | 408 | $37,662,162 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 11, 2011 | 3 | $14,005,335 | 3,030 | $4,622 | $14,005,335 | 1 | |
| Mar 18, 2011 | 6 | $7,188,131 | -49% | 3,030 | $2,372 | $25,895,514 | 2 |
| Mar 25, 2011 | 8 | $4,311,312 | -40% | 2,715 | $1,588 | $32,424,769 | 3 |
| Apr 1, 2011 | 12 | $1,776,234 | -59% | 1,788 | $993 | $35,592,341 | 4 |
| Apr 8, 2011 | 20 | $511,380 | -71% | 777 | $658 | $36,678,750 | 5 |
| Apr 15, 2011 | 31 | $126,735 | -75% | 248 | $511 | $36,942,432 | 6 |
| Apr 22, 2011 | 30 | $187,452 | +48% | 308 | $609 | $37,186,013 | 7 |
| Apr 29, 2011 | 31 | $132,495 | -29% | 209 | $634 | $37,395,241 | 8 |
| May 6, 2011 | 41 | $82,730 | -38% | 156 | $530 | $37,522,748 | 9 |
| May 13, 2011 | 50 | $58,314 | -30% | 100 | $583 | $37,611,987 | 10 |
| May 20, 2011 | 60 | $21,655 | -63% | 50 | $433 | $37,652,565 | 11 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 11, 2011 | 3 | $4,985,138 | 3,030 | $1,645 | $4,985,138 | 1 | ||
| Mar 12, 2011 | 3 | $5,732,506 | +15% | 3,030 | $1,892 | $10,717,644 | 2 | |
| Mar 13, 2011 | 3 | $3,287,691 | -43% | 3,030 | $1,085 | $14,005,335 | 3 | |
| Mar 14, 2011 | 3 | $1,196,151 | -64% | 3,030 | $395 | $15,201,486 | 4 | |
| Mar 15, 2011 | 3 | $1,376,173 | +15% | 3,030 | $454 | $16,577,659 | 5 | |
| Mar 16, 2011 | 3 | $1,122,418 | -18% | 3,030 | $370 | $17,700,077 | 6 | |
| Mar 17, 2011 | 3 | $1,007,306 | -10% | 3,030 | $332 | $18,707,383 | 7 | |
| Mar 18, 2011 | 6 | $2,426,750 | +141% | -51% | 3,030 | $801 | $21,134,133 | 8 |
| Mar 19, 2011 | 6 | $3,089,830 | +27% | -46% | 3,030 | $1,020 | $24,223,963 | 9 |
| Mar 20, 2011 | 6 | $1,671,551 | -46% | -49% | 3,030 | $552 | $25,895,514 | 10 |
| Mar 21, 2011 | 6 | $548,375 | -67% | -54% | 3,030 | $181 | $26,443,889 | 11 |
| Mar 22, 2011 | 6 | $618,409 | +13% | -55% | 3,030 | $204 | $27,062,298 | 12 |
| Mar 23, 2011 | 6 | $507,051 | -18% | -55% | 3,030 | $167 | $27,569,349 | 13 |
| Mar 24, 2011 | 6 | $544,108 | +7% | -46% | 3,030 | $180 | $28,113,457 | 14 |
| Mar 25, 2011 | 8 | $1,357,788 | +150% | -44% | 2,715 | $500 | $29,471,245 | 15 |
| Mar 26, 2011 | 9 | $1,925,586 | +42% | -38% | 2,715 | $709 | $31,396,831 | 16 |
| Mar 27, 2011 | 8 | $1,027,938 | -47% | -39% | 2,715 | $379 | $32,424,769 | 17 |
| Mar 28, 2011 | 9 | $345,290 | -66% | -37% | 2,715 | $127 | $32,770,059 | 18 |
| Mar 29, 2011 | 9 | $377,347 | +9% | -39% | 2,715 | $139 | $33,147,406 | 19 |
| Mar 30, 2011 | 9 | $325,519 | -14% | -36% | 2,715 | $120 | $33,472,925 | 20 |
| Mar 31, 2011 | 9 | $343,182 | +5% | -37% | 2,715 | $126 | $33,816,107 | 21 |
| Apr 1, 2011 | 12 | $582,833 | +70% | -57% | 1,788 | $326 | $34,398,940 | 22 |
| Apr 2, 2011 | 12 | $789,288 | +35% | -59% | 1,788 | $441 | $35,188,228 | 23 |
| Apr 3, 2011 | 12 | $404,113 | -49% | -61% | 1,788 | $226 | $35,592,341 | 24 |
| Apr 4, 2011 | 12 | $137,399 | -66% | -60% | 1,788 | $77 | $35,729,740 | 25 |
| Apr 5, 2011 | 12 | $163,216 | +19% | -57% | 1,788 | $91 | $35,892,956 | 26 |
| Apr 6, 2011 | 12 | $131,353 | -20% | -60% | 1,788 | $73 | $36,024,309 | 27 |
| Apr 7, 2011 | 12 | $143,061 | +9% | -58% | 1,788 | $80 | $36,167,370 | 28 |
| Apr 8, 2011 | - | $170,369 | +19% | -71% | 777 | $219 | $36,337,739 | 29 |
| Apr 9, 2011 | - | $236,813 | +39% | -70% | 777 | $305 | $36,574,552 | 30 |
| Apr 10, 2011 | - | $104,198 | -56% | -74% | 777 | $134 | $36,678,750 | 31 |
| Apr 11, 2011 | - | $31,802 | -69% | -77% | 777 | $41 | $36,710,552 | 32 |
| Apr 12, 2011 | - | $35,890 | +13% | -78% | 777 | $46 | $36,746,442 | 33 |
| Apr 13, 2011 | - | $34,455 | -4% | -74% | 777 | $44 | $36,780,897 | 34 |
| Apr 14, 2011 | - | $34,800 | +1% | -76% | 777 | $45 | $36,815,697 | 35 |
| Apr 15, 2011 | - | $38,513 | +11% | -77% | 248 | $155 | $36,854,210 | 36 |
| Apr 16, 2011 | - | $59,918 | +56% | -75% | 248 | $242 | $36,914,128 | 37 |
| Apr 17, 2011 | - | $28,304 | -53% | -73% | 248 | $114 | $36,942,432 | 38 |
| Apr 18, 2011 | - | $12,503 | -56% | -61% | 248 | $50 | $36,954,935 | 39 |
| Apr 19, 2011 | - | $14,728 | +18% | -59% | 248 | $59 | $36,969,663 | 40 |
| Apr 20, 2011 | - | $13,087 | -11% | -62% | 248 | $53 | $36,982,750 | 41 |
| Apr 21, 2011 | - | $15,811 | +21% | -55% | 248 | $64 | $36,998,561 | 42 |
| Apr 22, 2011 | - | $68,572 | +334% | +78% | 308 | $223 | $37,067,133 | 43 |
| Apr 23, 2011 | - | $73,720 | +8% | +23% | 308 | $239 | $37,140,853 | 44 |
| Apr 24, 2011 | - | $45,160 | -39% | +60% | 308 | $147 | $37,186,013 | 45 |
| Apr 25, 2011 | - | $22,087 | -51% | +77% | 308 | $72 | $37,208,100 | 46 |
| Apr 26, 2011 | - | $19,321 | -13% | +31% | 308 | $63 | $37,227,421 | 47 |
| Apr 27, 2011 | - | $17,389 | -10% | +33% | 308 | $56 | $37,244,810 | 48 |
| Apr 28, 2011 | - | $17,936 | +3% | +13% | 308 | $58 | $37,262,746 | 49 |
| Apr 29, 2011 | - | $38,152 | +113% | -44% | 209 | $183 | $37,300,898 | 50 |
| Apr 30, 2011 | - | $57,998 | +52% | -21% | 209 | $278 | $37,358,896 | 51 |
| May 1, 2011 | - | $36,345 | -37% | -20% | 209 | $174 | $37,395,241 | 52 |
| May 2, 2011 | - | $11,231 | -69% | -49% | 209 | $54 | $37,406,472 | 53 |
| May 3, 2011 | - | $12,428 | +11% | -36% | 209 | $59 | $37,418,900 | 54 |
| May 4, 2011 | - | $10,937 | -12% | -37% | 209 | $52 | $37,429,837 | 55 |
| May 5, 2011 | - | $10,181 | -7% | -43% | 209 | $49 | $37,440,018 | 56 |
| May 6, 2011 | - | $24,032 | +136% | -37% | 156 | $154 | $37,464,050 | 57 |
| May 7, 2011 | - | $33,942 | +41% | -41% | 156 | $218 | $37,497,992 | 58 |
| May 8, 2011 | - | $24,756 | -27% | -32% | 156 | $159 | $37,522,748 | 59 |
| May 9, 2011 | - | $7,575 | -69% | -33% | 156 | $49 | $37,530,323 | 60 |
| May 10, 2011 | - | $8,332 | +10% | -33% | 156 | $53 | $37,538,655 | 61 |
| May 11, 2011 | - | $7,582 | -9% | -31% | 156 | $49 | $37,546,237 | 62 |
| May 12, 2011 | - | $7,436 | -2% | -27% | 156 | $48 | $37,553,673 | 63 |
| May 13, 2011 | - | $15,921 | +114% | -34% | 100 | $159 | $37,569,594 | 64 |
| May 14, 2011 | - | $26,759 | +68% | -21% | 100 | $268 | $37,596,353 | 65 |
| May 15, 2011 | - | $15,634 | -42% | -37% | 100 | $156 | $37,611,987 | 66 |
| May 16, 2011 | - | $4,460 | -71% | -41% | 100 | $45 | $37,616,447 | 67 |
| May 17, 2011 | - | $5,307 | +19% | -36% | 100 | $53 | $37,621,754 | 68 |
| May 18, 2011 | - | $4,671 | -12% | -38% | 100 | $47 | $37,626,425 | 69 |
| May 19, 2011 | - | $4,485 | -4% | -40% | 100 | $45 | $37,630,910 | 70 |
| May 20, 2011 | - | $5,291 | +18% | -67% | 50 | $106 | $37,636,201 | 71 |
| May 21, 2011 | - | $9,046 | +71% | -66% | 50 | $181 | $37,645,247 | 72 |
| May 22, 2011 | - | $7,318 | -19% | -53% | 50 | $146 | $37,652,565 | 73 |
| May 23, 2011 | - | $2,320 | -68% | -48% | 50 | $46 | $37,654,885 | 74 |
| May 24, 2011 | - | $2,088 | -10% | -61% | 50 | $42 | $37,656,973 | 75 |
| May 25, 2011 | - | $2,484 | +19% | -47% | 50 | $50 | $37,659,457 | 76 |
| May 26, 2011 | - | $2,705 | +9% | -40% | 44 | $61 | $37,662,162 | 77 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 11, 2011 | 3 | $18,707,383 | 3,030 | $6,174 | $18,707,383 | 1 | |
| Mar 18, 2011 | 6 | $9,406,074 | -50% | 3,030 | $3,104 | $28,113,457 | 2 |
| Mar 25, 2011 | 9 | $5,702,650 | -39% | 2,715 | $2,100 | $33,816,107 | 3 |
| Apr 1, 2011 | 12 | $2,351,263 | -59% | 1,788 | $1,315 | $36,167,370 | 4 |
| Apr 8, 2011 | 21 | $648,327 | -72% | 777 | $834 | $36,815,697 | 5 |
| Apr 15, 2011 | 32 | $182,864 | -72% | 248 | $737 | $36,998,561 | 6 |
| Apr 22, 2011 | 31 | $264,185 | +44% | 308 | $858 | $37,262,746 | 7 |
| Apr 29, 2011 | 33 | $177,272 | -33% | 209 | $848 | $37,440,018 | 8 |
| May 6, 2011 | 43 | $113,655 | -36% | 156 | $729 | $37,553,673 | 9 |
| May 13, 2011 | 53 | $77,237 | -32% | 100 | $772 | $37,630,910 | 10 |
| May 20, 2011 | 62 | $31,252 | -60% | 50 | $625 | $37,662,162 | 11 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 1,901-2,000) | 1,918 | $54,016,280 |
| All Time International Non-Sequel Box Office (Rank 1,401-1,500) | 1,408 | $54,016,280 |
| Top 2011 Movies at the International Box Office | 75 | $54,016,280 |
| All Time International Box Office for Based on Folk Tale/Legend/Fairytale Movies | 40 | $54,016,280 |
| All Time International Box Office for Live Action Movies (Rank 1,401-1,500) | 1,498 | $54,016,280 |
| All Time International Box Office for Fantasy Movies (Rank 101-200) | 176 | $54,016,280 |
| All Time International Box Office for Thriller/Suspense Movies (Rank 101-200) | 141 | $54,016,280 |
| All Time International Box Office for PG-13 Movies (Rank 601-700) | 694 | $54,016,280 |
| All Time International Box Office for Warner Bros. Movies (Rank 201-300) | 258 | $54,016,280 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 2,001-2,100) | 2,021 | $91,678,442 |
| All Time Worldwide Non-Sequel Box Office (Rank 1,501-1,600) | 1,515 | $91,678,442 |
| Top 2011 Movies at the Worldwide Box Office | 73 | $91,678,442 |
| All Time Worldwide Box Office for Based on Folk Tale/Legend/Fairytale Movies | 33 | $91,678,442 |
| All Time Worldwide Box Office for Live Action Movies (Rank 1,601-1,700) | 1,612 | $91,678,442 |
| All Time Worldwide Box Office for Fantasy Movies (Rank 101-200) | 168 | $91,678,442 |
| All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 101-200) | 163 | $91,678,442 |
| All Time Worldwide Box Office for PG-13 Movies (Rank 701-800) | 791 | $91,678,442 |
| All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) | 300 | $91,678,442 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 19, 2011 | 3 | 177,635 | 177,635 | $2,662,749 | $2,662,749 | 1 | |
| Jun 26, 2011 | 8 | 87,593 | -51% | 265,228 | $1,313,019 | $3,975,768 | 2 |
| Jul 3, 2011 | 18 | 40,749 | -53% | 305,977 | $610,828 | $4,586,596 | 3 |
| Jul 10, 2011 | 17 | 28,796 | -29% | 334,773 | $431,652 | $5,018,248 | 4 |
| Jul 17, 2011 | 20 | 29,541 | +3% | 364,314 | $295,115 | $5,313,363 | 5 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 19, 2011 | 5 | 63,035 | 63,035 | $1,407,906 | $1,407,906 | 1 | |
| Jun 26, 2011 | 10 | 15,096 | -76% | 78,131 | $343,202 | $1,751,108 | 2 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.