Ruby Gillman, Teenage Kraken (2023) - Financial Information
- ️Wed May 10 2023
.jpg)
| Theatrical Performance | ||
| Domestic Box Office | $15,753,600 | Details |
| International Box Office | $30,493,809 | Details |
| Worldwide Box Office | $46,247,409 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $353,009 | Details |
| Est. Domestic Blu-ray Sales | $574,512 | Details |
| Total Est. Domestic Video Sales | $927,521 | |
| Further financial details... |
Synopsis
A shy teenager who discovers that she’s part of a legendary royal lineage of mythical sea krakens and that her destiny, in the depths of the oceans, is bigger than she ever dreamed.
Metrics
| Opening Weekend: | $5,500,990 (34.9% of total gross) |
| Legs: | 2.86 (domestic box office/biggest weekend) |
| Domestic Share: | 34.1% (domestic box office/worldwide) |
| Production Budget: | $70,000,000 (worldwide box office is 0.7 times production budget) |
| Theater counts: | 3,400 opening theaters/3,408 max. theaters, 2.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $15,753,600 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,401-4,500) | 4,443 | $15,753,600 |
| All Time International Box Office (Rank 2,801-2,900) | 2,849 | $30,493,809 |
| All Time Worldwide Box Office (Rank 3,301-3,400) | 3,339 | $46,247,409 |
| All Time Domestic Box Office for Digital Animation Movies (Rank 101-200) | 195 | $15,753,600 |
| All Time International Box Office for Digital Animation Movies (Rank 201-300) | 265 | $30,493,809 |
| All Time Worldwide Box Office for Digital Animation Movies (Rank 201-300) | 247 | $46,247,409 |
| All Time Domestic Box Office for Comedy Movies (Rank 901-1,000) | 917 | $15,753,600 |
| All Time International Box Office for Comedy Movies (Rank 301-400) | 378 | $30,493,809 |
| All Time Worldwide Box Office for Comedy Movies (Rank 501-600) | 572 | $46,247,409 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | June 30th, 2023 (Wide) by Universal |
| International Releases: | June 28th, 2023 (Wide) (Belgium)
June 28th, 2023 (Wide) (Finland) June 28th, 2023 (Wide), released as Ruby l'ado Kraken (France) June 28th, 2023 (Wide) (Iceland) June 28th, 2023 (Wide), released as Ruby Kieuwmans: Tiener met Tentakels (Netherlands) ... Show all releases |
| Video Release: | July 18th, 2023 by Universal Home Entertainment |
| MPAA Rating: | PG for some action, rude humor and thematic elements. (Rating bulletin 2782 (cert #54387), 5/10/2023) |
| Running Time: | 91 minutes |
| Comparisons: | vs. Elemental Create your own comparison chart… |
| Keywords: | High School, Action Comedy, Coming of Age, Underwater |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Digital Animation |
| Creative Type: | Kids Fiction |
| Production/Financing Companies: | DreamWorks Animation |
| Production Countries: | United States |
| Languages: | English |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Animated Box Office (Rank 201-300) | 282 | $15,753,600 |
| All Time Domestic Box Office (Rank 4,401-4,500) | 4,443 | $15,753,600 |
| All Time Domestic Inflation Adjusted Box Office (Rank 5,301-5,400) | 5,400 | $15,753,600 |
| All Time Domestic Non-Sequel Box Office (Rank 3,701-3,800) | 3,754 | $15,753,600 |
| Top 2023 Movies at the Domestic Box Office | 86 | $15,753,600 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,201-2,300) | 2,248 | $15,753,600 |
| All Time Domestic Box Office for Digital Animation Movies (Rank 101-200) | 195 | $15,753,600 |
| All Time Domestic Box Office for Kids Fiction Movies (Rank 301-400) | 358 | $15,753,600 |
| All Time Domestic Box Office for Comedy Movies (Rank 901-1,000) | 917 | $15,753,600 |
| All Time Domestic Box Office for PG Movies (Rank 901-1,000) | 982 | $15,753,600 |
| All Time Domestic Box Office for Universal Movies (Rank 501-600) | 542 | $15,753,600 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 30, 2023 | 6 | $5,500,990 | 3,400 | $1,618 | $5,500,990 | 1 | |
| Jul 7, 2023 | 10 | $2,846,245 | -48% | 3,408 | $835 | $11,646,170 | 2 |
| Jul 14, 2023 | 12 | $1,070,885 | -62% | 1,761 | $608 | $14,484,680 | 3 |
| Jul 21, 2023 | - | $178,300 | -83% | 502 | $355 | $15,415,800 | 4 |
| Jul 28, 2023 | - | $58,910 | -67% | 173 | $341 | $15,614,385 | 5 |
| Aug 4, 2023 | - | $29,195 | -50% | 118 | $247 | $15,695,805 | 6 |
| Aug 11, 2023 | - | $20,945 | -28% | 84 | $249 | $15,736,930 | 7 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jun 29, 2023 | P | $725,000 | 2,700 | $269 | $725,000 | |||
| Jun 30, 2023 | 4 | $2,339,895 | 3,400 | $688 | $2,339,895 | 1 | ||
| Jul 1, 2023 | 8 | $1,620,110 | -31% | 3,400 | $477 | $3,960,005 | 2 | |
| Jul 2, 2023 | 9 | $1,540,985 | -5% | 3,400 | $453 | $5,500,990 | 3 | |
| Jul 3, 2023 | 9 | $990,065 | -36% | 3,400 | $291 | $6,491,055 | 4 | |
| Jul 4, 2023 | 9 | $1,001,330 | +1% | 3,400 | $295 | $7,492,385 | 5 | |
| Jul 5, 2023 | 9 | $650,385 | -35% | 3,400 | $191 | $8,142,770 | 6 | |
| Jul 6, 2023 | 8 | $657,155 | +1% | 3,400 | $193 | $8,799,925 | 7 | |
| Jul 7, 2023 | 10 | $837,415 | +27% | -64% | 3,408 | $246 | $9,637,340 | 8 |
| Jul 8, 2023 | 10 | $1,101,370 | +32% | -32% | 3,408 | $323 | $10,738,710 | 9 |
| Jul 9, 2023 | 10 | $907,460 | -18% | -41% | 3,408 | $266 | $11,646,170 | 10 |
| Jul 10, 2023 | 10 | $457,260 | -50% | -54% | 3,408 | $134 | $12,103,430 | 11 |
| Jul 11, 2023 | 10 | $581,880 | +27% | -42% | 3,408 | $171 | $12,685,310 | 12 |
| Jul 12, 2023 | 11 | $359,355 | -38% | -45% | 3,408 | $105 | $13,044,665 | 13 |
| Jul 13, 2023 | 11 | $369,130 | +3% | -44% | 3,408 | $108 | $13,413,795 | 14 |
| Jul 14, 2023 | 12 | $275,070 | -25% | -67% | 1,761 | $156 | $13,688,865 | 15 |
| Jul 15, 2023 | 12 | $400,705 | +46% | -64% | 1,761 | $228 | $14,089,570 | 16 |
| Jul 16, 2023 | 11 | $395,110 | -1% | -56% | 1,761 | $224 | $14,484,680 | 17 |
| Jul 17, 2023 | 12 | $157,435 | -60% | -66% | 1,761 | $89 | $14,642,115 | 18 |
| Jul 18, 2023 | 11 | $270,565 | +72% | -54% | 1,761 | $154 | $14,912,680 | 19 |
| Jul 19, 2023 | 11 | $185,495 | -31% | -48% | 1,761 | $105 | $15,098,175 | 20 |
| Jul 20, 2023 | 11 | $139,325 | -25% | -62% | 1,761 | $79 | $15,237,500 | 21 |
| Jul 21, 2023 | - | $58,125 | -58% | -79% | 502 | $116 | $15,295,625 | 22 |
| Jul 22, 2023 | - | $67,600 | +16% | -83% | 502 | $135 | $15,363,225 | 23 |
| Jul 23, 2023 | - | $52,575 | -22% | -87% | 502 | $105 | $15,415,800 | 24 |
| Jul 24, 2023 | - | $28,680 | -45% | -82% | 502 | $57 | $15,444,480 | 25 |
| Jul 25, 2023 | - | $44,685 | +56% | -83% | 502 | $89 | $15,489,165 | 26 |
| Jul 26, 2023 | - | $25,820 | -42% | -86% | 502 | $51 | $15,514,985 | 27 |
| Jul 27, 2023 | - | $40,490 | +57% | -71% | 502 | $81 | $15,555,475 | 28 |
| Jul 28, 2023 | - | $20,375 | -50% | -65% | 173 | $118 | $15,575,850 | 29 |
| Jul 29, 2023 | - | $21,940 | +8% | -68% | 173 | $127 | $15,597,790 | 30 |
| Jul 30, 2023 | - | $16,595 | -24% | -68% | 173 | $96 | $15,614,385 | 31 |
| Jul 31, 2023 | - | $7,220 | -56% | -75% | 173 | $42 | $15,621,605 | 32 |
| Aug 1, 2023 | - | $16,200 | +124% | -64% | 173 | $94 | $15,637,805 | 33 |
| Aug 2, 2023 | - | $15,920 | -2% | -38% | 173 | $92 | $15,653,725 | 34 |
| Aug 3, 2023 | - | $12,885 | -19% | -68% | 173 | $74 | $15,666,610 | 35 |
| Aug 4, 2023 | - | $9,530 | -26% | -53% | 113 | $84 | $15,676,140 | 36 |
| Aug 5, 2023 | - | $10,845 | +14% | -51% | 113 | $96 | $15,686,985 | 37 |
| Aug 6, 2023 | - | $8,820 | -19% | -47% | 118 | $75 | $15,695,805 | 38 |
| Aug 7, 2023 | - | $6,940 | -21% | -4% | 118 | $59 | $15,702,745 | 39 |
| Aug 8, 2023 | - | $3,605 | -48% | -78% | 118 | $31 | $15,706,350 | 40 |
| Aug 9, 2023 | - | $4,820 | +34% | -70% | 118 | $41 | $15,711,170 | 41 |
| Aug 10, 2023 | - | $4,815 | n/c | -63% | 118 | $41 | $15,715,985 | 42 |
| Aug 11, 2023 | - | $6,650 | +38% | -30% | 84 | $79 | $15,722,635 | 43 |
| Aug 12, 2023 | - | $8,695 | +31% | -20% | 84 | $104 | $15,731,330 | 44 |
| Aug 13, 2023 | - | $5,600 | -36% | -37% | 84 | $67 | $15,736,930 | 45 |
| Aug 14, 2023 | - | $3,690 | -34% | -47% | 84 | $44 | $15,740,620 | 46 |
| Aug 15, 2023 | - | $4,445 | +20% | +23% | 84 | $53 | $15,745,065 | 47 |
| Aug 16, 2023 | - | $5,405 | +22% | +12% | 84 | $64 | $15,750,470 | 48 |
| Aug 17, 2023 | - | $3,130 | -42% | -35% | 84 | $37 | $15,753,600 | 49 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 30, 2023 | 8 | $8,799,925 | 3,400 | $2,588 | $8,799,925 | 1 | |
| Jul 7, 2023 | 11 | $4,613,870 | -48% | 3,408 | $1,354 | $13,413,795 | 2 |
| Jul 14, 2023 | 11 | $1,823,705 | -60% | 1,761 | $1,036 | $15,237,500 | 3 |
| Jul 21, 2023 | 18 | $317,975 | -83% | 502 | $633 | $15,555,475 | 4 |
| Jul 28, 2023 | 22 | $111,135 | -65% | 173 | $642 | $15,666,610 | 5 |
| Aug 4, 2023 | 31 | $49,375 | -56% | 118 | $418 | $15,715,985 | 6 |
| Aug 11, 2023 | 28 | $37,615 | -24% | 84 | $448 | $15,753,600 | 7 |
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens |
Maximum Screens |
Theatrical Engagements |
Total Box Office |
Report Date |
|---|---|---|---|---|---|---|---|
| Albania | 6/29/2023 | $675 | 3 | 3 | 7 | $1,953 | 7/26/2023 |
| Argentina | 6/29/2023 | $143,196 | 174 | 189 | 715 | $1,039,691 | 8/30/2023 |
| Australia | 9/14/2023 | $0 | 0 | 284 | 1,512 | $2,447,869 | 7/8/2024 |
| Austria | 6/29/2023 | $48,174 | 69 | 71 | 355 | $163,400 | 9/27/2023 |
| Azerbaijan | 6/29/2023 | $6,442 | 0 | 0 | 0 | $18,160 | 7/26/2023 |
| Belgium | 6/28/2023 | $70,777 | 75 | 75 | 332 | $215,404 | 9/20/2023 |
| Bolivia | 6/29/2023 | $25,363 | 21 | 21 | 84 | $168,663 | 8/16/2023 |
| Bosnia and Herzegovina | 6/29/2023 | $2,874 | 18 | 18 | 135 | $18,661 | 10/11/2023 |
| Brazil | 6/29/2023 | $157,377 | 616 | 616 | 1,408 | $395,132 | 8/16/2023 |
| Bulgaria | 6/30/2023 | $18,743 | 61 | 62 | 250 | $117,694 | 9/6/2023 |
| Central America | 6/29/2023 | $141,424 | 146 | 146 | 344 | $358,418 | 10/4/2023 |
| Chile | 6/29/2023 | $158,212 | 78 | 78 | 294 | $873,026 | 9/27/2023 |
| Colombia | 6/29/2023 | $160,869 | 193 | 193 | 629 | $389,580 | 10/11/2023 |
| Croatia | 6/29/2023 | $14,195 | 54 | 54 | 280 | $82,006 | 3/27/2024 |
| Cyprus | 6/29/2023 | $3,855 | 7 | 7 | 26 | $13,441 | 8/2/2023 |
| Czech Republic | 6/29/2023 | $79,003 | 181 | 181 | 544 | $256,781 | 8/23/2023 |
| Denmark | 6/29/2023 | $207,488 | 86 | 86 | 673 | $976,898 | 12/27/2023 |
| Ecuador | 6/29/2023 | $51,485 | 51 | 51 | 172 | $142,479 | 7/26/2023 |
| Estonia | 6/30/2023 | $17,197 | 19 | 19 | 65 | $103,966 | 11/1/2023 |
| Finland | 6/28/2023 | $75,077 | 95 | 95 | 349 | $342,422 | 12/6/2023 |
| France | 6/28/2023 | $397,114 | 507 | 507 | 2,350 | $1,669,235 | 9/20/2023 |
| Germany | 6/29/2023 | $424,000 | 444 | 459 | 3,423 | $1,871,974 | 10/25/2023 |
| Greece | 6/29/2023 | $37,722 | 53 | 53 | 155 | $166,503 | 2/28/2024 |
| Hong Kong | 6/29/2023 | $108,588 | 43 | 43 | 97 | $193,943 | 9/20/2023 |
| Hungary | 6/29/2023 | $32,463 | 60 | 71 | 322 | $181,694 | 10/4/2023 |
| Iceland | 6/28/2023 | $9,038 | 9 | 11 | 47 | $42,689 | 8/23/2023 |
| India | 6/30/2023 | $18,781 | 99 | 99 | 104 | $23,263 | 7/19/2023 |
| Indonesia | 6/30/2023 | $61,468 | 177 | 177 | 313 | $149,823 | 8/30/2023 |
| Israel | 6/29/2023 | $101,484 | 41 | 41 | 297 | $803,002 | 12/6/2023 |
| Italy | 7/5/2023 | $364,526 | 0 | 0 | 0 | $1,244,848 | 8/28/2023 |
| Japan | 3/29/2024 | $0 | 0 | 0 | 0 | $0 | |
| Kazakhstan | 6/29/2023 | $77,899 | 91 | 91 | 295 | $263,954 | 7/26/2023 |
| Kenya | 6/30/2023 | $4,302 | 1 | 1 | 4 | $6,758 | 7/26/2023 |
| Latvia | 6/30/2023 | $16,363 | 14 | 14 | 66 | $96,861 | 8/30/2023 |
| Lithuania | 6/30/2023 | $24,361 | 17 | 17 | 74 | $104,424 | 8/30/2023 |
| Malaysia | 6/29/2023 | $45,868 | 73 | 73 | 213 | $95,861 | 8/2/2023 |
| Mexico | 6/29/2023 | $1,230,758 | 0 | 309 | 435 | $3,857,736 | 10/11/2023 |
| Mongolia | 6/30/2023 | $3,098 | 0 | 0 | 0 | $12,685 | 8/23/2023 |
| Netherlands | 6/28/2023 | $98,523 | 163 | 163 | 592 | $341,972 | 8/30/2023 |
| New Zealand | 9/21/2023 | $42,102 | 92 | 95 | 562 | $504,738 | 12/28/2023 |
| Nigeria | 6/30/2023 | $1,196 | 1 | 1 | 5 | $7,171 | 8/2/2023 |
| Norway | 6/30/2023 | $89,794 | 112 | 112 | 472 | $445,022 | 11/15/2023 |
| Paraguay | 6/29/2023 | $2,450 | 14 | 14 | 20 | $7,515 | 7/26/2023 |
| Peru | 6/29/2023 | $140,153 | 108 | 108 | 259 | $284,358 | 9/6/2023 |
| Philippines | 6/28/2023 | $101,811 | 174 | 174 | 182 | $124,217 | 5/1/2024 |
| Poland | 6/30/2023 | $286,460 | 214 | 214 | 765 | $972,462 | 10/4/2023 |
| Portugal | 6/29/2023 | $51,031 | 71 | 76 | 241 | $199,812 | 12/12/2023 |
| Romania | 6/30/2023 | $23,007 | 120 | 120 | 400 | $137,298 | 9/6/2023 |
| Russia (CIS) | 6/29/2023 | $101,294 | 125 | 151 | 376 | $308,556 | 7/26/2023 |
| Serbia and Montenegro | 6/29/2023 | $12,643 | 42 | 42 | 177 | $44,570 | 10/4/2023 |
| Singapore | 6/29/2023 | $43,330 | 32 | 32 | 79 | $73,414 | 8/9/2023 |
| Slovakia | 6/29/2023 | $38,515 | 79 | 79 | 285 | $176,183 | 10/3/2023 |
| Slovenia | 6/29/2023 | $7,924 | 18 | 18 | 95 | $56,267 | 10/25/2023 |
| South Africa | 6/30/2023 | $44,631 | 102 | 102 | 336 | $190,912 | 9/6/2023 |
| South Korea | 7/25/2023 | $52,142 | 203 | 203 | 319 | $234,235 | 9/6/2023 |
| Spain | 6/30/2023 | $619,472 | 346 | 346 | 1,311 | $2,168,633 | 11/8/2023 |
| Sweden | 6/28/2023 | $134,985 | 140 | 140 | 489 | $451,428 | 11/22/2023 |
| Switzerland | 6/28/2023 | $77,826 | 74 | 74 | 301 | $389,794 | 11/29/2023 |
| Taiwan | 6/30/2023 | $79,385 | 180 | 180 | 341 | $165,210 | 8/16/2023 |
| Thailand | 6/29/2023 | $92,214 | 203 | 203 | 440 | $207,315 | 8/16/2023 |
| Trinidad | 6/29/2023 | $9,860 | 15 | 15 | 27 | $20,822 | 8/2/2023 |
| Turkey | 6/30/2023 | $52,394 | 243 | 243 | 601 | $172,435 | 9/1/2023 |
| Ukraine | 6/29/2023 | $83,133 | 173 | 173 | 585 | $242,786 | 10/11/2023 |
| United Kingdom | 6/30/2023 | $1,124,881 | 567 | 567 | 3,079 | $3,230,526 | 10/4/2023 |
| Uruguay | 6/29/2023 | $13,085 | 25 | 25 | 91 | $178,569 | 10/11/2023 |
| Venezuela | 6/29/2023 | $0 | 0 | 52 | 75 | $94,147 | 8/30/2023 |
| Vietnam | 6/30/2023 | $78,107 | 190 | 190 | 375 | $152,545 | 8/23/2023 |
| International Total | $30,493,809 | 7/8/2024 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Animated Box Office (Rank 301-400) | 326 | $30,493,809 |
| All Time International Box Office (Rank 2,801-2,900) | 2,849 | $30,493,809 |
| All Time International Non-Sequel Box Office (Rank 2,201-2,300) | 2,222 | $30,493,809 |
| Top 2023 Movies at the International Box Office (Rank 101-200) | 116 | $30,493,809 |
| All Time International Box Office for Original Screenplay Movies (Rank 1,301-1,400) | 1,397 | $30,493,809 |
| All Time International Box Office for Digital Animation Movies (Rank 201-300) | 265 | $30,493,809 |
| All Time International Box Office for Kids Fiction Movies (Rank 301-400) | 306 | $30,493,809 |
| All Time International Box Office for Comedy Movies (Rank 301-400) | 378 | $30,493,809 |
| All Time International Box Office for PG Movies (Rank 401-500) | 466 | $30,493,809 |
| All Time International Box Office for Universal Movies (Rank 201-300) | 287 | $30,493,809 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Animated Box Office (Rank 301-400) | 325 | $46,247,409 |
| All Time Worldwide Box Office (Rank 3,301-3,400) | 3,339 | $46,247,409 |
| All Time Worldwide Non-Sequel Box Office (Rank 2,601-2,700) | 2,678 | $46,247,409 |
| Top 2023 Movies at the Worldwide Box Office (Rank 101-200) | 107 | $46,247,409 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,601-1,700) | 1,641 | $46,247,409 |
| All Time Worldwide Box Office for Digital Animation Movies (Rank 201-300) | 247 | $46,247,409 |
| All Time Worldwide Box Office for Kids Fiction Movies (Rank 301-400) | 327 | $46,247,409 |
| All Time Worldwide Box Office for Comedy Movies (Rank 501-600) | 572 | $46,247,409 |
| All Time Worldwide Box Office for PG Movies (Rank 601-700) | 626 | $46,247,409 |
| All Time Worldwide Box Office for Universal Movies (Rank 301-400) | 380 | $46,247,409 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Oct 1, 2023 | 6 | 10,412 | 10,412 | $141,916 | $141,916 | 11 | |
| Oct 8, 2023 | 8 | 7,135 | -31% | 17,547 | $97,179 | $239,095 | 12 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Oct 1, 2023 | 7 | 10,832 | 10,832 | $187,285 | $187,285 | 11 | |
| Oct 8, 2023 | 17 | 5,385 | -50% | 16,217 | $93,053 | $280,338 | 12 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
DEG Watched At Home Top 20 Charts
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
Synopsis
A shy teenager who discovers that she’s part of a legendary royal lineage of mythical sea krakens and that her destiny, in the depths of the oceans, is bigger than she ever dreamed.
Metrics
| Opening Weekend: | $5,500,990 (34.9% of total gross) |
| Legs: | 2.86 (domestic box office/biggest weekend) |
| Domestic Share: | 34.1% (domestic box office/worldwide) |
| Production Budget: | $70,000,000 (worldwide box office is 0.7 times production budget) |
| Theater counts: | 3,400 opening theaters/3,408 max. theaters, 2.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $15,753,600 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,401-4,500) | 4,443 | $15,753,600 |
| All Time International Box Office (Rank 2,801-2,900) | 2,849 | $30,493,809 |
| All Time Worldwide Box Office (Rank 3,301-3,400) | 3,339 | $46,247,409 |
| All Time Domestic Box Office for Digital Animation Movies (Rank 101-200) | 195 | $15,753,600 |
| All Time International Box Office for Digital Animation Movies (Rank 201-300) | 265 | $30,493,809 |
| All Time Worldwide Box Office for Digital Animation Movies (Rank 201-300) | 247 | $46,247,409 |
| All Time Domestic Box Office for Comedy Movies (Rank 901-1,000) | 917 | $15,753,600 |
| All Time International Box Office for Comedy Movies (Rank 301-400) | 378 | $30,493,809 |
| All Time Worldwide Box Office for Comedy Movies (Rank 501-600) | 572 | $46,247,409 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | June 30th, 2023 (Wide) by Universal |
| International Releases: | June 28th, 2023 (Wide) (Belgium)
June 28th, 2023 (Wide) (Finland) June 28th, 2023 (Wide), released as Ruby l'ado Kraken (France) June 28th, 2023 (Wide) (Iceland) June 28th, 2023 (Wide), released as Ruby Kieuwmans: Tiener met Tentakels (Netherlands) ... Show all releases |
| Video Release: | July 18th, 2023 by Universal Home Entertainment |
| MPAA Rating: | PG for some action, rude humor and thematic elements. (Rating bulletin 2782 (cert #54387), 5/10/2023) |
| Running Time: | 91 minutes |
| Comparisons: | vs. Elemental Create your own comparison chart… |
| Keywords: | High School, Action Comedy, Coming of Age, Underwater |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Digital Animation |
| Creative Type: | Kids Fiction |
| Production/Financing Companies: | DreamWorks Animation |
| Production Countries: | United States |
| Languages: | English |
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Animated Box Office (Rank 201-300) | 282 | $15,753,600 |
| All Time Domestic Box Office (Rank 4,401-4,500) | 4,443 | $15,753,600 |
| All Time Domestic Inflation Adjusted Box Office (Rank 5,301-5,400) | 5,400 | $15,753,600 |
| All Time Domestic Non-Sequel Box Office (Rank 3,701-3,800) | 3,754 | $15,753,600 |
| Top 2023 Movies at the Domestic Box Office | 86 | $15,753,600 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,201-2,300) | 2,248 | $15,753,600 |
| All Time Domestic Box Office for Digital Animation Movies (Rank 101-200) | 195 | $15,753,600 |
| All Time Domestic Box Office for Kids Fiction Movies (Rank 301-400) | 358 | $15,753,600 |
| All Time Domestic Box Office for Comedy Movies (Rank 901-1,000) | 917 | $15,753,600 |
| All Time Domestic Box Office for PG Movies (Rank 901-1,000) | 982 | $15,753,600 |
| All Time Domestic Box Office for Universal Movies (Rank 501-600) | 542 | $15,753,600 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 30, 2023 | 6 | $5,500,990 | 3,400 | $1,618 | $5,500,990 | 1 | |
| Jul 7, 2023 | 10 | $2,846,245 | -48% | 3,408 | $835 | $11,646,170 | 2 |
| Jul 14, 2023 | 12 | $1,070,885 | -62% | 1,761 | $608 | $14,484,680 | 3 |
| Jul 21, 2023 | - | $178,300 | -83% | 502 | $355 | $15,415,800 | 4 |
| Jul 28, 2023 | - | $58,910 | -67% | 173 | $341 | $15,614,385 | 5 |
| Aug 4, 2023 | - | $29,195 | -50% | 118 | $247 | $15,695,805 | 6 |
| Aug 11, 2023 | - | $20,945 | -28% | 84 | $249 | $15,736,930 | 7 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jun 29, 2023 | P | $725,000 | 2,700 | $269 | $725,000 | |||
| Jun 30, 2023 | 4 | $2,339,895 | 3,400 | $688 | $2,339,895 | 1 | ||
| Jul 1, 2023 | 8 | $1,620,110 | -31% | 3,400 | $477 | $3,960,005 | 2 | |
| Jul 2, 2023 | 9 | $1,540,985 | -5% | 3,400 | $453 | $5,500,990 | 3 | |
| Jul 3, 2023 | 9 | $990,065 | -36% | 3,400 | $291 | $6,491,055 | 4 | |
| Jul 4, 2023 | 9 | $1,001,330 | +1% | 3,400 | $295 | $7,492,385 | 5 | |
| Jul 5, 2023 | 9 | $650,385 | -35% | 3,400 | $191 | $8,142,770 | 6 | |
| Jul 6, 2023 | 8 | $657,155 | +1% | 3,400 | $193 | $8,799,925 | 7 | |
| Jul 7, 2023 | 10 | $837,415 | +27% | -64% | 3,408 | $246 | $9,637,340 | 8 |
| Jul 8, 2023 | 10 | $1,101,370 | +32% | -32% | 3,408 | $323 | $10,738,710 | 9 |
| Jul 9, 2023 | 10 | $907,460 | -18% | -41% | 3,408 | $266 | $11,646,170 | 10 |
| Jul 10, 2023 | 10 | $457,260 | -50% | -54% | 3,408 | $134 | $12,103,430 | 11 |
| Jul 11, 2023 | 10 | $581,880 | +27% | -42% | 3,408 | $171 | $12,685,310 | 12 |
| Jul 12, 2023 | 11 | $359,355 | -38% | -45% | 3,408 | $105 | $13,044,665 | 13 |
| Jul 13, 2023 | 11 | $369,130 | +3% | -44% | 3,408 | $108 | $13,413,795 | 14 |
| Jul 14, 2023 | 12 | $275,070 | -25% | -67% | 1,761 | $156 | $13,688,865 | 15 |
| Jul 15, 2023 | 12 | $400,705 | +46% | -64% | 1,761 | $228 | $14,089,570 | 16 |
| Jul 16, 2023 | 11 | $395,110 | -1% | -56% | 1,761 | $224 | $14,484,680 | 17 |
| Jul 17, 2023 | 12 | $157,435 | -60% | -66% | 1,761 | $89 | $14,642,115 | 18 |
| Jul 18, 2023 | 11 | $270,565 | +72% | -54% | 1,761 | $154 | $14,912,680 | 19 |
| Jul 19, 2023 | 11 | $185,495 | -31% | -48% | 1,761 | $105 | $15,098,175 | 20 |
| Jul 20, 2023 | 11 | $139,325 | -25% | -62% | 1,761 | $79 | $15,237,500 | 21 |
| Jul 21, 2023 | - | $58,125 | -58% | -79% | 502 | $116 | $15,295,625 | 22 |
| Jul 22, 2023 | - | $67,600 | +16% | -83% | 502 | $135 | $15,363,225 | 23 |
| Jul 23, 2023 | - | $52,575 | -22% | -87% | 502 | $105 | $15,415,800 | 24 |
| Jul 24, 2023 | - | $28,680 | -45% | -82% | 502 | $57 | $15,444,480 | 25 |
| Jul 25, 2023 | - | $44,685 | +56% | -83% | 502 | $89 | $15,489,165 | 26 |
| Jul 26, 2023 | - | $25,820 | -42% | -86% | 502 | $51 | $15,514,985 | 27 |
| Jul 27, 2023 | - | $40,490 | +57% | -71% | 502 | $81 | $15,555,475 | 28 |
| Jul 28, 2023 | - | $20,375 | -50% | -65% | 173 | $118 | $15,575,850 | 29 |
| Jul 29, 2023 | - | $21,940 | +8% | -68% | 173 | $127 | $15,597,790 | 30 |
| Jul 30, 2023 | - | $16,595 | -24% | -68% | 173 | $96 | $15,614,385 | 31 |
| Jul 31, 2023 | - | $7,220 | -56% | -75% | 173 | $42 | $15,621,605 | 32 |
| Aug 1, 2023 | - | $16,200 | +124% | -64% | 173 | $94 | $15,637,805 | 33 |
| Aug 2, 2023 | - | $15,920 | -2% | -38% | 173 | $92 | $15,653,725 | 34 |
| Aug 3, 2023 | - | $12,885 | -19% | -68% | 173 | $74 | $15,666,610 | 35 |
| Aug 4, 2023 | - | $9,530 | -26% | -53% | 113 | $84 | $15,676,140 | 36 |
| Aug 5, 2023 | - | $10,845 | +14% | -51% | 113 | $96 | $15,686,985 | 37 |
| Aug 6, 2023 | - | $8,820 | -19% | -47% | 118 | $75 | $15,695,805 | 38 |
| Aug 7, 2023 | - | $6,940 | -21% | -4% | 118 | $59 | $15,702,745 | 39 |
| Aug 8, 2023 | - | $3,605 | -48% | -78% | 118 | $31 | $15,706,350 | 40 |
| Aug 9, 2023 | - | $4,820 | +34% | -70% | 118 | $41 | $15,711,170 | 41 |
| Aug 10, 2023 | - | $4,815 | n/c | -63% | 118 | $41 | $15,715,985 | 42 |
| Aug 11, 2023 | - | $6,650 | +38% | -30% | 84 | $79 | $15,722,635 | 43 |
| Aug 12, 2023 | - | $8,695 | +31% | -20% | 84 | $104 | $15,731,330 | 44 |
| Aug 13, 2023 | - | $5,600 | -36% | -37% | 84 | $67 | $15,736,930 | 45 |
| Aug 14, 2023 | - | $3,690 | -34% | -47% | 84 | $44 | $15,740,620 | 46 |
| Aug 15, 2023 | - | $4,445 | +20% | +23% | 84 | $53 | $15,745,065 | 47 |
| Aug 16, 2023 | - | $5,405 | +22% | +12% | 84 | $64 | $15,750,470 | 48 |
| Aug 17, 2023 | - | $3,130 | -42% | -35% | 84 | $37 | $15,753,600 | 49 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 30, 2023 | 8 | $8,799,925 | 3,400 | $2,588 | $8,799,925 | 1 | |
| Jul 7, 2023 | 11 | $4,613,870 | -48% | 3,408 | $1,354 | $13,413,795 | 2 |
| Jul 14, 2023 | 11 | $1,823,705 | -60% | 1,761 | $1,036 | $15,237,500 | 3 |
| Jul 21, 2023 | 18 | $317,975 | -83% | 502 | $633 | $15,555,475 | 4 |
| Jul 28, 2023 | 22 | $111,135 | -65% | 173 | $642 | $15,666,610 | 5 |
| Aug 4, 2023 | 31 | $49,375 | -56% | 118 | $418 | $15,715,985 | 6 |
| Aug 11, 2023 | 28 | $37,615 | -24% | 84 | $448 | $15,753,600 | 7 |
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens |
Maximum Screens |
Theatrical Engagements |
Total Box Office |
Report Date |
|---|---|---|---|---|---|---|---|
| Albania | 6/29/2023 | $675 | 3 | 3 | 7 | $1,953 | 7/26/2023 |
| Argentina | 6/29/2023 | $143,196 | 174 | 189 | 715 | $1,039,691 | 8/30/2023 |
| Australia | 9/14/2023 | $0 | 0 | 284 | 1,512 | $2,447,869 | 7/8/2024 |
| Austria | 6/29/2023 | $48,174 | 69 | 71 | 355 | $163,400 | 9/27/2023 |
| Azerbaijan | 6/29/2023 | $6,442 | 0 | 0 | 0 | $18,160 | 7/26/2023 |
| Belgium | 6/28/2023 | $70,777 | 75 | 75 | 332 | $215,404 | 9/20/2023 |
| Bolivia | 6/29/2023 | $25,363 | 21 | 21 | 84 | $168,663 | 8/16/2023 |
| Bosnia and Herzegovina | 6/29/2023 | $2,874 | 18 | 18 | 135 | $18,661 | 10/11/2023 |
| Brazil | 6/29/2023 | $157,377 | 616 | 616 | 1,408 | $395,132 | 8/16/2023 |
| Bulgaria | 6/30/2023 | $18,743 | 61 | 62 | 250 | $117,694 | 9/6/2023 |
| Central America | 6/29/2023 | $141,424 | 146 | 146 | 344 | $358,418 | 10/4/2023 |
| Chile | 6/29/2023 | $158,212 | 78 | 78 | 294 | $873,026 | 9/27/2023 |
| Colombia | 6/29/2023 | $160,869 | 193 | 193 | 629 | $389,580 | 10/11/2023 |
| Croatia | 6/29/2023 | $14,195 | 54 | 54 | 280 | $82,006 | 3/27/2024 |
| Cyprus | 6/29/2023 | $3,855 | 7 | 7 | 26 | $13,441 | 8/2/2023 |
| Czech Republic | 6/29/2023 | $79,003 | 181 | 181 | 544 | $256,781 | 8/23/2023 |
| Denmark | 6/29/2023 | $207,488 | 86 | 86 | 673 | $976,898 | 12/27/2023 |
| Ecuador | 6/29/2023 | $51,485 | 51 | 51 | 172 | $142,479 | 7/26/2023 |
| Estonia | 6/30/2023 | $17,197 | 19 | 19 | 65 | $103,966 | 11/1/2023 |
| Finland | 6/28/2023 | $75,077 | 95 | 95 | 349 | $342,422 | 12/6/2023 |
| France | 6/28/2023 | $397,114 | 507 | 507 | 2,350 | $1,669,235 | 9/20/2023 |
| Germany | 6/29/2023 | $424,000 | 444 | 459 | 3,423 | $1,871,974 | 10/25/2023 |
| Greece | 6/29/2023 | $37,722 | 53 | 53 | 155 | $166,503 | 2/28/2024 |
| Hong Kong | 6/29/2023 | $108,588 | 43 | 43 | 97 | $193,943 | 9/20/2023 |
| Hungary | 6/29/2023 | $32,463 | 60 | 71 | 322 | $181,694 | 10/4/2023 |
| Iceland | 6/28/2023 | $9,038 | 9 | 11 | 47 | $42,689 | 8/23/2023 |
| India | 6/30/2023 | $18,781 | 99 | 99 | 104 | $23,263 | 7/19/2023 |
| Indonesia | 6/30/2023 | $61,468 | 177 | 177 | 313 | $149,823 | 8/30/2023 |
| Israel | 6/29/2023 | $101,484 | 41 | 41 | 297 | $803,002 | 12/6/2023 |
| Italy | 7/5/2023 | $364,526 | 0 | 0 | 0 | $1,244,848 | 8/28/2023 |
| Japan | 3/29/2024 | $0 | 0 | 0 | 0 | $0 | |
| Kazakhstan | 6/29/2023 | $77,899 | 91 | 91 | 295 | $263,954 | 7/26/2023 |
| Kenya | 6/30/2023 | $4,302 | 1 | 1 | 4 | $6,758 | 7/26/2023 |
| Latvia | 6/30/2023 | $16,363 | 14 | 14 | 66 | $96,861 | 8/30/2023 |
| Lithuania | 6/30/2023 | $24,361 | 17 | 17 | 74 | $104,424 | 8/30/2023 |
| Malaysia | 6/29/2023 | $45,868 | 73 | 73 | 213 | $95,861 | 8/2/2023 |
| Mexico | 6/29/2023 | $1,230,758 | 0 | 309 | 435 | $3,857,736 | 10/11/2023 |
| Mongolia | 6/30/2023 | $3,098 | 0 | 0 | 0 | $12,685 | 8/23/2023 |
| Netherlands | 6/28/2023 | $98,523 | 163 | 163 | 592 | $341,972 | 8/30/2023 |
| New Zealand | 9/21/2023 | $42,102 | 92 | 95 | 562 | $504,738 | 12/28/2023 |
| Nigeria | 6/30/2023 | $1,196 | 1 | 1 | 5 | $7,171 | 8/2/2023 |
| Norway | 6/30/2023 | $89,794 | 112 | 112 | 472 | $445,022 | 11/15/2023 |
| Paraguay | 6/29/2023 | $2,450 | 14 | 14 | 20 | $7,515 | 7/26/2023 |
| Peru | 6/29/2023 | $140,153 | 108 | 108 | 259 | $284,358 | 9/6/2023 |
| Philippines | 6/28/2023 | $101,811 | 174 | 174 | 182 | $124,217 | 5/1/2024 |
| Poland | 6/30/2023 | $286,460 | 214 | 214 | 765 | $972,462 | 10/4/2023 |
| Portugal | 6/29/2023 | $51,031 | 71 | 76 | 241 | $199,812 | 12/12/2023 |
| Romania | 6/30/2023 | $23,007 | 120 | 120 | 400 | $137,298 | 9/6/2023 |
| Russia (CIS) | 6/29/2023 | $101,294 | 125 | 151 | 376 | $308,556 | 7/26/2023 |
| Serbia and Montenegro | 6/29/2023 | $12,643 | 42 | 42 | 177 | $44,570 | 10/4/2023 |
| Singapore | 6/29/2023 | $43,330 | 32 | 32 | 79 | $73,414 | 8/9/2023 |
| Slovakia | 6/29/2023 | $38,515 | 79 | 79 | 285 | $176,183 | 10/3/2023 |
| Slovenia | 6/29/2023 | $7,924 | 18 | 18 | 95 | $56,267 | 10/25/2023 |
| South Africa | 6/30/2023 | $44,631 | 102 | 102 | 336 | $190,912 | 9/6/2023 |
| South Korea | 7/25/2023 | $52,142 | 203 | 203 | 319 | $234,235 | 9/6/2023 |
| Spain | 6/30/2023 | $619,472 | 346 | 346 | 1,311 | $2,168,633 | 11/8/2023 |
| Sweden | 6/28/2023 | $134,985 | 140 | 140 | 489 | $451,428 | 11/22/2023 |
| Switzerland | 6/28/2023 | $77,826 | 74 | 74 | 301 | $389,794 | 11/29/2023 |
| Taiwan | 6/30/2023 | $79,385 | 180 | 180 | 341 | $165,210 | 8/16/2023 |
| Thailand | 6/29/2023 | $92,214 | 203 | 203 | 440 | $207,315 | 8/16/2023 |
| Trinidad | 6/29/2023 | $9,860 | 15 | 15 | 27 | $20,822 | 8/2/2023 |
| Turkey | 6/30/2023 | $52,394 | 243 | 243 | 601 | $172,435 | 9/1/2023 |
| Ukraine | 6/29/2023 | $83,133 | 173 | 173 | 585 | $242,786 | 10/11/2023 |
| United Kingdom | 6/30/2023 | $1,124,881 | 567 | 567 | 3,079 | $3,230,526 | 10/4/2023 |
| Uruguay | 6/29/2023 | $13,085 | 25 | 25 | 91 | $178,569 | 10/11/2023 |
| Venezuela | 6/29/2023 | $0 | 0 | 52 | 75 | $94,147 | 8/30/2023 |
| Vietnam | 6/30/2023 | $78,107 | 190 | 190 | 375 | $152,545 | 8/23/2023 |
| International Total | $30,493,809 | 7/8/2024 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Animated Box Office (Rank 301-400) | 326 | $30,493,809 |
| All Time International Box Office (Rank 2,801-2,900) | 2,849 | $30,493,809 |
| All Time International Non-Sequel Box Office (Rank 2,201-2,300) | 2,222 | $30,493,809 |
| Top 2023 Movies at the International Box Office (Rank 101-200) | 116 | $30,493,809 |
| All Time International Box Office for Original Screenplay Movies (Rank 1,301-1,400) | 1,397 | $30,493,809 |
| All Time International Box Office for Digital Animation Movies (Rank 201-300) | 265 | $30,493,809 |
| All Time International Box Office for Kids Fiction Movies (Rank 301-400) | 306 | $30,493,809 |
| All Time International Box Office for Comedy Movies (Rank 301-400) | 378 | $30,493,809 |
| All Time International Box Office for PG Movies (Rank 401-500) | 466 | $30,493,809 |
| All Time International Box Office for Universal Movies (Rank 201-300) | 287 | $30,493,809 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Animated Box Office (Rank 301-400) | 325 | $46,247,409 |
| All Time Worldwide Box Office (Rank 3,301-3,400) | 3,339 | $46,247,409 |
| All Time Worldwide Non-Sequel Box Office (Rank 2,601-2,700) | 2,678 | $46,247,409 |
| Top 2023 Movies at the Worldwide Box Office (Rank 101-200) | 107 | $46,247,409 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,601-1,700) | 1,641 | $46,247,409 |
| All Time Worldwide Box Office for Digital Animation Movies (Rank 201-300) | 247 | $46,247,409 |
| All Time Worldwide Box Office for Kids Fiction Movies (Rank 301-400) | 327 | $46,247,409 |
| All Time Worldwide Box Office for Comedy Movies (Rank 501-600) | 572 | $46,247,409 |
| All Time Worldwide Box Office for PG Movies (Rank 601-700) | 626 | $46,247,409 |
| All Time Worldwide Box Office for Universal Movies (Rank 301-400) | 380 | $46,247,409 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Oct 1, 2023 | 6 | 10,412 | 10,412 | $141,916 | $141,916 | 11 | |
| Oct 8, 2023 | 8 | 7,135 | -31% | 17,547 | $97,179 | $239,095 | 12 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Oct 1, 2023 | 7 | 10,832 | 10,832 | $187,285 | $187,285 | 11 | |
| Oct 8, 2023 | 17 | 5,385 | -50% | 16,217 | $93,053 | $280,338 | 12 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
DEG Watched At Home Top 20 Charts
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.